Download JNTU-Hyderabad MBA 3rd Sem R17 2018 Dec 743AD Digital Marketing Question Paper

PART - A A is compulsory which carries 25 marks. Answer all questions in Part A.

Part B Answer any one full question from each unit. Each question carries 10 marks and may have sub questions.

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5 × 5 Marks = 25

1. a) What is Digital Marketing? Explain the benefits. [5]
2. b) Explain about social media marketing. [5]
3. c) Differentiate between action plan and budget. [5]
4. d) What is web search? Explain its basic keywords. [5]

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5. e) What are different measurements of Digital Media? [5]

PART - B 5 × 10 Marks = 50

2. Compare conventional marketing with digital marketing. Explain the different platforms of Digital marketing. [10]
   OR
3. Explain the components of digital marketing with neat diagram and its strategies. [10]

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4. Explain the following:
   1. Audience segmentation
   2. Segments for digital media
   [5+5]
   OR
5. Describe the following:
   1. Website marketing

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   2. Email marketing
   [5+5]

6. Explain the steps for writing the marketing plan and implementation to generate plan. [10]
   OR
7. Describe the following:
   1. Mission

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   2. Situation analysis
   [5+5]

8. 1. Explain the importance of SEM.
   2. Explain different payment methods of online advertising.
   [5+5]
   

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   OR
9. What are Display ads? How to choose required format of user required Display – Ads? [10]

10. 1. What is Micro blogging? FirstRanker.com
    2. Describe about Retention.
    [5+5]
    

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    OR
11. What is social media marketing? Explain social networking with face book, LinkedIn. [10]

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