Download JNTU-Hyderabad MBA 3rd Sem R17 2018 Dec 743AD Digital Marketing Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 3rd Semester (Third Semester) R17 2018 Dec 743AD Digital Marketing Previous Question Paper

Code No: 743AD
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, December - 2018
DIGITAL MARKETING
Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question
carries 10 marks and may have a, b, c as sub questions.

PART - A 5 ? 5 Marks = 25

1.a) What is Digital Marketing? Explain the benefits. [5]
b) Explain about social media marketing. [5]
c) Differentiate between action plan and budget. [5]
d) What is web search? Explain its basic keywords. [5]
e) What are different measurements of Digital Media? [5]

PART - B 5 ? 10 Marks = 50

2. Compare conventional marketing with digital marketing. Explain the different platforms
of Digital marketing. [10]
OR
3. Explain the components of digital marketing with neat diagram and its strategies. [10]

4. Explain the following:
a) Audience segmentation
b) Segments for digital media [5+5]
OR
5. Describe the following:
a) Website marketing
b) Email marketing [5+5]

6. Explain the steps for writing the marketing plan and implementation to generate plan.
[10]
OR
7. Describe the following:
a) Mission
b) Situation analysis [5+5]

8.a) Explain the importance of SEM.
b) Explain different payment methods of online advertising. [5+5]
OR
9. What are Display ads? How to choose required format of user required Display ? Ads?
[10]

10.a) What is Micro blogging with twitter?
b) Describe about Retention. [5+5]
OR
11. What is social media marketing? Explain social networking with face book, LinkedIn.
[10]

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