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R15
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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, April/May-2019
DIGITAL MARKETING
Time: 3hours
Max.Marks:75
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Note: This question paper contains two parts A and B. Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
PART - A
5 × 5 Marks = 25
- a) What are concepts of digital marketing? Explain. [5]
b) What is mobile marketing? Explain about online public relations. [5]
c) Explain the need of digital marketing plan. [5]--- Content provided by FirstRanker.com ---
d) Describe the importance of search engine marketing. [5]
e) Explain about social networking with Facebook, Google+ and LinkedIn. [5]
PART - B
5 × 10 Marks = 50
- a) Describe the need and scope of digital marketing.
b) What are digital marketing trends? Explain. [5+5]--- Content provided by FirstRanker.com ---
OR - a) What are components of digital marketing? Explain.
b) Give a comparison of marketing and digital marketing. [5+5] - a) How online advertising differs from traditional advertising? Explain.
b) What are major search engines? What search engines looks for? Explain. [5+5]--- Content provided by FirstRanker.com ---
OR - Explain about search engine marketing and email marketing. [10]
- What are elements of writing Sital ma Explain in detail. [10]
OR - Explain about plan and implementing the plan. [10]
- a) What are purchasing characteristics? What are organizational characteristics?
b) Discuss about acquisition and retention of new customers. [5+5]
OR - a) How effective is B2B online advertising? Explain different payment models.
b) How a typical search works? How a search site builds its database and assembles its index? [5+5] - Explain the following:
a) Social location Sharing with Foursquare, Gowalla, and MyTown
b) Analyzing digital media performance [5+5]
OR - Explain the following:
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a) Social Bookmarking with Digg, Delicious, and StumbleUpon
b) Analyzing Website performance [5+5]
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