Download JNTU-Hyderabad MBA 3rd Sem R15 2018 Dec 723AP Business Intelligence Question Paper

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Code No: 723AP

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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA III Semester Examinations, December - 2018

BUSINESS INTELLIGENCE

Time: 3hours

Max.Marks:75

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Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

1. a) What is business pressure? Explain. [5]
2. b) Explain Data warehousing administration. [5]

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3. c) Explain the concepts of Data mining. [5]
4. d) What is the value proposition for business rules? [5]
5. e) Discuss about social networking. [5]

5 × 5 marks = 25

PART - B

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5 × 10 marks = 50

1. 2. Explain the styles of Business Intelligence. [10]

   OR

2. 3. Discuss the performance metrics and key performance indicators. [10]
3. 4. Explain about performance dashboard and scorecards. [10]

   OR

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4. 5. How to implement Data warehousing? Explain. [10]
5. 6. Discuss briefly Data mining applications. [10]

   OR

6. 7. Explain about Text mining process and tools. [10]

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7. 8. Explain management approach for business rules system sources. [10]

   OR

8. 9. Discuss the importance of business rules framework in Business Intelligence. [10]
9. 10. Discus Business Intelligence and integration implementation. [10]

   OR

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10. 11. Explain the significance of privacy and ethics in Business Intelligence. [10]

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