This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
Code No: 723AD
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, January-2018
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CONSUMER BEHAVIOUR
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A.
Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
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PART - A 5 × 5 marks = 25
- What are the disciplines from which the subject consumer behavior is drawn. Explain briefly. [5]
- How would you apply the concepts of id, ego and superego to explain some of the buyer behavior? [5]
- What is just noticeable difference (jnd)? Explain its relevance in marketing. [5]
- What is impulse purchase? How does stores atmospherics enhance impulse purchase behavior? [5]
- What is the role of consumer protection act in bringing about awareness of consumer's rights in India? [5]
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PART - B 5 × 10 marks = 50
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- What is lifestyle segmentation of market? How does it differ from social class segmentation?
- What are the benefits of branding to buyer and seller? [5+5]
OR
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- Is there any difference in the terms ‘consumer' and 'customer' in the literature of consumer behavior? If so, what are they?
- What are the differences between product positioning and product differentiation? [5+5]
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- What is aspiration reference group? How does it influence one's behavior?
- What are the products whose consumption is heavily influenced by one's culture? Give examples. [5+5]
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OR
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- What do you understand by cross culture? What is the effect of cross culture on Indian consumer behavior?
- How do you formulate marketing strategy based on stages of household life cycle? [5+5]
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- What do you understand by cognitive learning? How does it differ from conditioning theory approach to learning?
- What are the functions of attitudes? [5+5]
OR
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- What is value expressive appeal? What is utilitarian appeal? Give examples.
- Give examples of marketing communication strategies meant to enable easy information processing by the consumers. [5+5]
- Compare and contrast the economic, passive, cognitive and emotional models of consumer decision making. [10]
OR
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- What are the criteria by consumers in evaluating brands? Illustrate your answer with examples.
- What is cognitive dissonance in post purchase behavior? [6+4]
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- Critically evaluate the consumerism in terms of its benefits for the society
- Is there a need for stricter marketing ethics? Bring out justification for your answer. [6+4]
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OR
- Should advertisement of products and companies be regulated by external agencies? What are the issues involved and the implication of having externally imposed regulation? [10]
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This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
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