FirstRanker Logo

FirstRanker.com - FirstRanker's Choice is a hub of Question Papers & Study Materials for B-Tech, B.E, M-Tech, MCA, M.Sc, MBBS, BDS, MBA, B.Sc, Degree, B.Sc Nursing, B-Pharmacy, D-Pharmacy, MD, Medical, Dental, Engineering students. All services of FirstRanker.com are FREE

📱

Get the MBBS Question Bank Android App

Access previous years' papers, solved question papers, notes, and more on the go!

Install From Play Store

Download JNTU-Hyderabad MBA 3rd Sem R15 2018 Dec 723AD Consumer Behaviour Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 3rd Semester (Third Semester) R15 2018 Dec 723AD Consumer Behaviour Previous Question Paper

This post was last modified on 23 October 2020

This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)


Firstranker's choice

FirstRanker.com

FirstRanker.com

--- Content provided by FirstRanker.com ---

R15

Code No: 723AD

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA III Semester Examinations, December-2018

CONSUMER BEHAVIOUR

--- Content provided by FirstRanker.com ---

Time: 3hours

Max.Marks:75

Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A 5×5 Marks = 25

--- Content provided by FirstRanker.com ---

  1. a) What is the importance of marketing research in studying consumer behaviour? [5]
  2. b) What are the subcultures of Indian culture? [5]
  3. c) Explain the relevance of ‘effective learning' to consumer behaviour. [5]
  4. d) What is the effect of ‘low involvement' on purchase decision process? Provide examples. [5]
  5. e) Evaluate the role of consumer protection act in providing consumer safety in India. [5]
  6. --- Content provided by FirstRanker.com ---

PART - B 5 × 10 Marks = 50

  1. a) What is market targeting? What are its imperatives?
  2. b) Highlight some of the distinguishing aspects of Indian rural consumer behaviour. [5+5]
    OR
  3. a) While marketing management is learnt from the perspective of marketers, the consumer behaviour is study from the consumer's perspective. Comment on the statement. [5+5]
  4. --- Content provided by FirstRanker.com ---

  1. a) Explain the role of family members in purchase process.
  2. b) What is reference group? Bring out its influence in purchase decisions. [5+5]
    OR
  3. a) What are the determinants of social class?
  4. b) What are the characteristics of Social group? [5+5]
  5. --- Content provided by FirstRanker.com ---

  1. a) Distinguish between Utilitarian and Hedonic expressions of motives.
  2. b) What is instrumental conditioning? What is its relevance to consumer behaviour? [5+5]
    OR
  3. a) What is just noticeable difference ( JND)? What is its application in marketing?
  4. b) Explain the process of incongruity resolution. [5+5]
  5. --- Content provided by FirstRanker.com ---

  1. a) What are the types of problem recognition?
  2. b) Explain some of the non- compensatory Decision rules of evaluation. [5+5]
    OR
  3. a) How do consumers reduce post purchase dissonance?
  4. b) Why should the marketers be concerned with post purchase behaviour? [5+5]
  5. --- Content provided by FirstRanker.com ---

FirstRanker.com

Firstranker's choice

FirstRanker.com

FirstRanker.com

  1. What are the circumstances leading to the grant of legal status to consumer rights? What are those rights? What are the legal remedies available for consumers in India to enforce their rights? [10]

    --- Content provided by FirstRanker.com ---

    OR
  2. Define consumerism. Trace its growth in the Indian context. Discuss the pros and cons of consumerism. [10]

--00000--

FirstRanker.com

FirstRanker.com

--- Content provided by FirstRanker.com ---



This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)

--- Content provided by FirstRanker.com ---