Download JNTU-Hyderabad MBA 3rd Sem R15 2018 July 723AD Consumer Behaviour Question Paper

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA III Semester Examinations, June/July-2018

CONSUMER BEHAVIOUR

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Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A.

Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

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PART - A 5×5 Marks = 25

1. a) ‘Every consumer is unique, and any study that concentrates on the “rational” consumer is meaningless’. Comment on this statement. [5]
2. b) What is a subculture? [5]
3. c) Briefly explain about the five stages of traditional family life cycle. [5]

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4. d) What personal and social motives seem to be relevant in our consumer's shopping activities? [5]
5. e) What are the various forms of redressal to consumer issues? [5]

PART - B 5 × 10 Marks = 50

1. a) How is lifestyle segmentation useful in develop promotion campaigns?
   

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   b) What products might effectively segment their market on the basis of education? Occupation? Income? [5+5]
   

   OR

2. a) Relate one of your experiences where post-purchase outcomes significantly influenced your future purchase behavior
   b) What are the benefits of market segmentation? [5+5]

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3. What is a reference group? Name two reference groups that are important to you. In what way do they influence your consumer behavior? [10]
   

   OR

4. a) Discuss the significance of the family in consumer behavior.
   b) Discuss the role of children in family decision making. [5+5]

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5. a) Describe the nature of personal influence. Why is it important to the marketer?
   b) Who are marketing opinion leaders? How do they differ from those they influence? [10]
   

   OR

6. Of what relevance is the personality concept to understanding consumer behavior? [10]

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7. a) How do consumers reduce cognitive dissonance?
   b) How can marketers reinforce buyers after the purchase? [5+5]
   

   OR

8. a) Why should the marketer be concerned with post-purchase behavior?
   

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   b) What is post-purchase dissonance, and what conditions lead to it? [5+5]
9. a) What is meant by the term “consumerism”?
   b) Which of the consumer's rights are of most concern to you? Why? [5+5]
   

   OR

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10. a) Why is it important for an organization to be responsive to consumers?
    b) Why marketing ethics towards consumers so important to create loyal customers? [5+5]

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