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Download JNTU-Hyderabad MBA 3rd Sem R15 2018 July 723AD Consumer Behaviour Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 3rd Semester (Third Semester) R15 2018 July 723AD Consumer Behaviour Previous Question Paper

This post was last modified on 23 October 2020

This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)


JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA III Semester Examinations, June/July-2018

CONSUMER BEHAVIOUR

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Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A.

Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

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PART - A 5×5 Marks = 25

  1. a) ‘Every consumer is unique, and any study that concentrates on the “rational” consumer is meaningless’. Comment on this statement. [5]
  2. b) What is a subculture? [5]
  3. c) Briefly explain about the five stages of traditional family life cycle. [5]
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  5. d) What personal and social motives seem to be relevant in our consumer's shopping activities? [5]
  6. e) What are the various forms of redressal to consumer issues? [5]

PART - B 5 × 10 Marks = 50

  1. a) How is lifestyle segmentation useful in develop promotion campaigns?

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    b) What products might effectively segment their market on the basis of education? Occupation? Income? [5+5]

    OR

  2. a) Relate one of your experiences where post-purchase outcomes significantly influenced your future purchase behavior
    b) What are the benefits of market segmentation? [5+5]
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  4. What is a reference group? Name two reference groups that are important to you. In what way do they influence your consumer behavior? [10]

    OR

  5. a) Discuss the significance of the family in consumer behavior.
    b) Discuss the role of children in family decision making. [5+5]
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  7. a) Describe the nature of personal influence. Why is it important to the marketer?
    b) Who are marketing opinion leaders? How do they differ from those they influence? [10]

    OR

  8. Of what relevance is the personality concept to understanding consumer behavior? [10]
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  10. a) How do consumers reduce cognitive dissonance?
    b) How can marketers reinforce buyers after the purchase? [5+5]

    OR

  11. a) Why should the marketer be concerned with post-purchase behavior?

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    b) What is post-purchase dissonance, and what conditions lead to it? [5+5]
  12. a) What is meant by the term “consumerism”?
    b) Which of the consumer's rights are of most concern to you? Why? [5+5]

    OR

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  14. a) Why is it important for an organization to be responsive to consumers?
    b) Why marketing ethics towards consumers so important to create loyal customers? [5+5]

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This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)