Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 3rd Semester (Third Semester) R15 2018 July 723AD Consumer Behaviour Previous Question Paper
Code No: 723AD
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, June/July-2018
CONSUMER BEHAVIOUR
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A.
Part B consists of 5 Units. Answer any one full question from each unit. Each question
carries 10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 Marks = 25
1.a) ?Every consumer is unique, and any study that concentrates on the ?rational? consumer
is meaningless?. Comment on this statement. [5]
b) What is a subculture? [5]
c) Briefly explain about the five stages of traditional family life cycle. [5]
d) What personal and social motives seem to be relevant in our consumer?s shopping
activities? [5]
e) What are the various forms of redressal to consumer issues? [5]
PART - B 5 ? 10 Marks = 50
2.a) How is lifestyle segmentation useful in developing promotion campaigns?
b) What products might effectively segment their market on the basis of education?
Occupation? Income? [5+5]
OR
3.a) Relate one of your experiences where post-purchase outcomes significantly influenced
your future purchase behavior.
b) What are the benefits of market segmentation? [5+5]
4. What is a reference group? Name two reference groups that are important to you. In
what way do they influence your consumer behavior? [10]
OR
5.a) Discuss the significance of the family in consumer behavior.
b) Discuss the role of children in family decision making. [5+5]
6.a) Describe the nature of personal influence. Why is it important to the marketer?
b) Who are marketing opinion leaders? How do they differ from those they influence?[10]
OR
7. Of what relevance is the personality concept to understanding consumer behavior? [10]
8.a) How do consumers reduce cognitive dissonance?
b) How can marketers reinforce buyers after the purchase? [5+5]
OR
9.a) Why should the marketer be concerned with post-purchase behavior?
b) What is post-purchase dissonance, and what conditions lead to it? [5+5]
R15
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Code No: 723AD
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, June/July-2018
CONSUMER BEHAVIOUR
Time: 3hours Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A.
Part B consists of 5 Units. Answer any one full question from each unit. Each question
carries 10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 Marks = 25
1.a) ?Every consumer is unique, and any study that concentrates on the ?rational? consumer
is meaningless?. Comment on this statement. [5]
b) What is a subculture? [5]
c) Briefly explain about the five stages of traditional family life cycle. [5]
d) What personal and social motives seem to be relevant in our consumer?s shopping
activities? [5]
e) What are the various forms of redressal to consumer issues? [5]
PART - B 5 ? 10 Marks = 50
2.a) How is lifestyle segmentation useful in developing promotion campaigns?
b) What products might effectively segment their market on the basis of education?
Occupation? Income? [5+5]
OR
3.a) Relate one of your experiences where post-purchase outcomes significantly influenced
your future purchase behavior.
b) What are the benefits of market segmentation? [5+5]
4. What is a reference group? Name two reference groups that are important to you. In
what way do they influence your consumer behavior? [10]
OR
5.a) Discuss the significance of the family in consumer behavior.
b) Discuss the role of children in family decision making. [5+5]
6.a) Describe the nature of personal influence. Why is it important to the marketer?
b) Who are marketing opinion leaders? How do they differ from those they influence?[10]
OR
7. Of what relevance is the personality concept to understanding consumer behavior? [10]
8.a) How do consumers reduce cognitive dissonance?
b) How can marketers reinforce buyers after the purchase? [5+5]
OR
9.a) Why should the marketer be concerned with post-purchase behavior?
b) What is post-purchase dissonance, and what conditions lead to it? [5+5]
R15
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10.a) What is meant by the term ?consumerism??
b) Which of the consumer?s rights are of most concern to you? Why? [5+5]
OR
11.a) Why is it important for an organization to be responsive to consumers?
b) Why marketing ethics towards consumers so important to create loyal customers? [5+5]
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This post was last modified on 23 October 2020