Download JNTU-Hyderabad MBA 3rd Sem R15 2018 July 723AP Business Intelligence Question Paper

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Code No: 723AP

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R15

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA III Semester Examinations, June/July-2018

BUSINESS INTELLIGENCE

Time: 3hours

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Max.Marks:75

Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A.

Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

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5×5 marks = 25

1. a) What are the organizational responses to the business environment pressures? [5]
2. b) What is Business Performance Management? [5]
3. c) Discuss the concept of text mining. [5]
4. d) Present the sources of business rules. [5]

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5. e) Discuss the legal issues in implementation of business intelligence. [5]

PART - B

5 × 10 marks = 50

1. 1. How is intelligence created and in BI?
   2. What are the styles of business intelligence? [5+5]

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   OR

2. 1. Present the horizontal use of business intelligence.
   2. How does business intelligence create value? [5+5]

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3. What are the techniques of Business Performance Management? How do you see the future of data warehousing? [10]

   OR

4. Is data warehousing always safe? Discuss the security issues associated with data warehousing. [10]
5. Compare and contrast web structure mining and web usage mining. What are the applications? Give examples. [10]

   OR

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6. 1. Define data mining. Discuss the associated concepts and characteristics.
   2. What is natural language processing? [5+5]
7. 1. Provide an overview of value proposition of business rules.
   2. Elucidate the actions and triggers in business rules. [5+5]

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   OR

8. What is the business rule system? Explain in detail the business rule systems. [10]
9. Discuss the means of connecting the business intelligence systems with the databases and enterprise systems. What are the challenges? [10]

   OR

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10. 1. How is business intelligence integration done? What are the levels?
    2. What are the types of integrating business intelligence systems? [5+5]

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