Download JNTU-Hyderabad MBA 3rd Sem R15 2019 Dec 723AB Strategic Management Question Paper

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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA III Semester Examinations, December - 2019

STRATEGIC MANAGEMENT

Time: 3hours

Max.Marks:75

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Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

5 × 5 Marks = 25

1. a) Bring out the distinguishing features of strategic management. [5]

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2. b) Suppose you are the head of a garments making firm that has just started its operations in India. Discuss the process of strategic choice that you are most likely to follow. [5]
3. c) “Horizontal integration eliminates or reduces competition”. Comment. [5]
4. d) If the benefits of globalization concern the expansion of operations across international borders, why is it necessary to consider a strong home base? [5]
5. e) Point out the fundamental principle of Ethics. [5]

PART - B

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5 × 10 Marks = 50

1. a) Define MISSION statement with an example
   b) Can the process of strategic management be depicted in a given model or it is a prompt and dynamic process? Give reasons. [5+5]
2. OR
   a) What is SWOT analysis?
   

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   b) Suppose you are newly appointed CEO of retail major. How would you perform the internal analysis to identify the resources and capabilities of the firm? [5+5]
3. Conduct an industry analysis for the Indian automobile industry. [10]
4. OR
   a) Explain about BCG Matrix.
   b) Do you think, BCG Matrix has limited application? Justify your answer. [5+5]

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5. a) What is Corporate strategy?
   b) Discuss the concept of last resort strategies. Under what conditions can they be applied? [5+5]
6. OR
   a) What is portfolio analysis?
   b) Explain in detail various growth strategies. [5+5]

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7. a) What do you understand by Globalization?
   b) Explain about various Global strategies. [5+5]
8. OR
   Explain the possible approaches for strategic alliance and partnerships. [10]
9. a) Is it necessary for an organisation to be ethical? Give your viewpoint and justify.
   

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   b) "Visionary leadership inspires the impossible: fiction becomes truth”. Substantiate. [5+5]
10. OR
    a) "Strategic control is a type of steering control”. Discuss.
    b) Discuss the general approaches to strategic control. [5+5]

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