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Download JNTU-Hyderabad MBA 3rd Sem R15 2018 Dec 723AF Integrated Marketing Communications Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 3rd Semester (Third Semester) R15 2018 Dec 723AF Integrated Marketing Communications Previous Question Paper

This post was last modified on 23 October 2020

This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)


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Code No: 723AF

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R15

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA III Semester Examinations, December - 2018

INTEGRATED MARKETING COMMUNICATIONS

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Time: 3hours

Max.Marks:75

Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A 5 × 5 marks = 25

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  1. a) What is the role of Communication in getting your marketing message to the market? [5]
  2. b) Describe the effectiveness of Internet as an Advertising medium. [5]
  3. c) What are the reasons for the failure of an Ad copy? [5]
  4. d) What according to you is the difference between acquisition, retention and engagement? [5]
  5. e) Can surrogate advertising be called as unethical? Give reasons for your answer with examples from India. [5]
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PART - B 5 × 10 marks = 50

  1. How will you audit your communication channels for marketing communications? Also, explain how visual communications can be called as marketer's secret weapon? [10]
  2. OR
  3. How does a company deal with Crisis situation? [10]
  4. Elaborate on Crisis planning.
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  6. How do you write Ad Copy for various media types: Website, Email, and Social Media? Explain with examples for all the above. [10]
  7. OR
  8. Describe the framework in Advertising. [10]
  9. Explain the principles of Integrated Marketing Communication. [10]
  10. OR
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  12. Differentiate Verbal Thinkers from Visual Thinkers in Advertising. [10]
  13. How do you understand your audience? How psychology of Priming, social proof or price affect ad copy? [10]
  14. OR
  15. Highlight the importance of including a mix of media for PR activities in order to excite your customers. Support you answer with relevant examples. [10]
  16. List out, with appropriate examples, the ethical concerns in Ad Creation. [10]
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  18. OR
  19. Throw light on the various laws to control the erring Advertisements. [10]

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This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)