This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
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Code No: 723AF
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R15
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, December - 2018
INTEGRATED MARKETING COMMUNICATIONS
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Time: 3hours
Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
PART - A 5 × 5 marks = 25
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- a) What is the role of Communication in getting your marketing message to the market? [5]
- b) Describe the effectiveness of Internet as an Advertising medium. [5]
- c) What are the reasons for the failure of an Ad copy? [5]
- d) What according to you is the difference between acquisition, retention and engagement? [5]
- e) Can surrogate advertising be called as unethical? Give reasons for your answer with examples from India. [5]
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PART - B 5 × 10 marks = 50
- How will you audit your communication channels for marketing communications? Also, explain how visual communications can be called as marketer's secret weapon? [10]
- OR
- How does a company deal with Crisis situation? [10]
- Elaborate on Crisis planning.
- How do you write Ad Copy for various media types: Website, Email, and Social Media? Explain with examples for all the above. [10]
- OR
- Describe the framework in Advertising. [10]
- Explain the principles of Integrated Marketing Communication. [10]
- OR
- Differentiate Verbal Thinkers from Visual Thinkers in Advertising. [10]
- How do you understand your audience? How psychology of Priming, social proof or price affect ad copy? [10]
- OR
- Highlight the importance of including a mix of media for PR activities in order to excite your customers. Support you answer with relevant examples. [10]
- List out, with appropriate examples, the ethical concerns in Ad Creation. [10]
- OR
- Throw light on the various laws to control the erring Advertisements. [10]
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This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)