This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
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Code No: 723AF
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, December - 2019
INTEGRATED MARKETING COMMUNICATIONS
Time: 3hours
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Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
PART - A
- a) Explain the importance of Direct Marketing. [5]
- b) Discuss salient features of DAGMAR approach. [5]
- c) Is there any relation between recall and persuasion? Discuss. [5]
- d) Examine the importance of mobile advertising. [5]
- e) Discuss advertiser influence and control over media. [5]
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PART - B
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5 × 10 Marks = 50
- 2. What are the various ways of measuring communication effectiveness of advertising? [10]
- OR
- 3. Discuss the various stages involved in consumer decision making process. [10]
- 4. Evaluate the pros and cons of using humor as the basis of advertising campaign. [10]
- OR
- 5. What are the advantages and disadvantages of using a comparative advertising message? [10]
- 6. Explain the various reasons for growing importance of integrated marketing communication. [10]
- OR
- 7. Discuss how integrated marketing communications perspective differs from traditional advertising and promotion. [10]
- 8. Explain the concept of transit advertising. What are its advantages and disadvantages? [10]
- OR
- 9. Explain the role of Direct Marketing in the IMC program. [10]
- 10. Discuss how advertising can affect product costs and the prices consumers pay for products and services. [10]
- OR
- 11. What is the impact of advertising on society with respect to cultural values and lifestyles? [10]
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This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)