Download JNTU-Hyderabad MBA 3rd Sem R15 2019 Dec E743AD Digital Marketing Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 3rd Semester (Third Semester) R15 2019 Dec E743AD Digital Marketing Previous Question Paper

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Code No: E743AD
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, December - 2019
DIGITAL MARKETING
Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.

PART - A 5 ? 5 Marks = 25

1.a) Explain with examples evolution of digital marketing from traditional marketing. [5]
b) Explain the scope, importance and advantages of digital marketing. [5]
c) What are some common social media marketing mistakes business make? [5]
d) What do you understand by On-Page and Off-Page Optimization? [5]
e) How do you track digital marketing? [5]

PART - B 5 ? 10 Marks = 50

2. What are the advantages and disadvantages of e-mail marketing, content marketing,
blog marketing and campaign marketing? [10]
OR
3.a) Explain Digital Marketing strategies.
b) Explain how to integrate offline and online marketing. [5+5]

4.a) ?E-mail marketing strategies are not effectively used by firms? - Discuss.
b) What is web analytics and how it contributes to digital marketing? Explain. [5+5]
OR
5.a) Explain search advertising and how it is different from display advertising.
b) Mr. Anil wants to make a display advertisement of his HR consultancy service
business. Suggest types of display advertisement that he can use. [5+5]

6. Many experts agree that mobile marketing will become the dominant type of internet
marketing. Briefly explain five strategic drivers of mobile marketing. [10]
OR
7.a) Describe a social media advertising plan for an e-commerce portal.
b) If your brand has a Facebook page would you prefer more likes and follows or
engagement? State the reasons for your answer. [5+5]

R15
S
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Code No: E743AD
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA III Semester Examinations, December - 2019
DIGITAL MARKETING
Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.

PART - A 5 ? 5 Marks = 25

1.a) Explain with examples evolution of digital marketing from traditional marketing. [5]
b) Explain the scope, importance and advantages of digital marketing. [5]
c) What are some common social media marketing mistakes business make? [5]
d) What do you understand by On-Page and Off-Page Optimization? [5]
e) How do you track digital marketing? [5]

PART - B 5 ? 10 Marks = 50

2. What are the advantages and disadvantages of e-mail marketing, content marketing,
blog marketing and campaign marketing? [10]
OR
3.a) Explain Digital Marketing strategies.
b) Explain how to integrate offline and online marketing. [5+5]

4.a) ?E-mail marketing strategies are not effectively used by firms? - Discuss.
b) What is web analytics and how it contributes to digital marketing? Explain. [5+5]
OR
5.a) Explain search advertising and how it is different from display advertising.
b) Mr. Anil wants to make a display advertisement of his HR consultancy service
business. Suggest types of display advertisement that he can use. [5+5]

6. Many experts agree that mobile marketing will become the dominant type of internet
marketing. Briefly explain five strategic drivers of mobile marketing. [10]
OR
7.a) Describe a social media advertising plan for an e-commerce portal.
b) If your brand has a Facebook page would you prefer more likes and follows or
engagement? State the reasons for your answer. [5+5]

R15
S
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8.a) Distinguish between SEO and SEM.
b) Explain the following terms:-
i) CPM: Cost per Mille (Thousand)
ii) CTR: Click-Through Rate
iii) CPA: Cost per Acquisition
iv) CPC: Cost per Click [2+8]
OR
9. Anisha has a blog of recipe where she writes, share and puts video of world-wide
cuisines. Suggest her method of offpage optimization of SEO with reasoning. [10]

10.a) Explain some of the ways to generate traffic on a website
b) Explain ways to attract and retain customers by using social media. [5+5]
OR
11.a) What is digital media analytics and why it is important?
b) How do you analyze a digital marketing strategy? [5+5]


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This post was last modified on 23 October 2020