This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
Code No: E743AD
R15
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
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MBA III Semester Examinations, December - 2019
DIGITAL MARKETING
Time: 3hours
Max.Marks:75
Note: This question paper contains two parts A and B.
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Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
PART - A
5×5 Marks = 25
- a) Explain with examples evolution of digital marketing from traditional marketing. [5]
- b) Explain the scope, importance and advantages of digital marketing. [5]
- c) What are some common social media marketing mistakes business make? [5]
- d) What do you understand by On-Page and Off-Page Optimization? [5]
- e) How do you track digital marketing? [5]
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PART - B
5 × 10 Marks = 50
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-
What are the advantages and disadvantages of e-mail marketing, content marketing, blog marketing and campaign marketing? [10]
OR
-
- Explain Digital Marketing strategies. [5+5]
- Explain how to integrate offline and online marketing.
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-
- 'E-mail marketing strategies are not effectively used by firms' - Discuss.
- What is web analytics and how it contributes to digital marketing? Explain. [5+5]
OR
-
- Explain search advertising and how it is different from display advertising.
- Mr. Anil wants to make a display advertisement of his HR consultancy service business. Suggest types of display advertisement that he can use. [5+5]
-
Many experts agree that mobile marketing will become the dominant type of internet marketing. Briefly explain five strategic drivers of mobile marketing. [10]
OR
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-
- Describe a social media advertising plan for an e-commerce portal.
- If your brand has a Facebook page would you prefer more likes and follows or engagement? State the reasons for your answer. [5+5]
-
- Distinguish between SEO and SEM.
- Explain the following terms:-
- CPM: Cost per Mille (Thousand)
- CTR: Click-Through Rate
- CPA: Cost per Acquisition
- CPC: Cost per Click
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OR
-
Anisha has a blog of recipe where she writes, share and puts video of world-wide cuisines. Suggest her method of offpage optimization of SEO with reasoning. [10]
-
- Explain some of the ways to generate traffic on a website
- Explain ways to attract and retain customers by using social media. [5+5]
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OR
-
- What is digital media analytics and why it is important?
- How do you analyze a digital marketing strategy? [5+5]
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This download link is referred from the post: JNTUH MBA 3rd Sem Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)