Download JNTU-Hyderabad MBA 4th Sem R15 2018 Dec 724AN E Business Question Paper

Code No: 724AN

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY, HYDERABAD

MBA IV Semester Examinations, December -2018

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E- BUSINESS

Time: 3 hours

Max. Marks: 75

Note: This question paper contains two parts A and B. Part A is compulsory which carries 25 marks, answer all questions in Part A. Part B consists of 5 units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

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1. a) What do you mean by bulletin boards? (5 marks)
   b) Describe the B2B trading. (5 marks)
   c) What do you mean by E-branding? (5 marks)
   d) Explain Digital signature. (5 marks)
   e) What is meant by proxy server? (5 marks)

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PART - B 5 × 10 marks = 50

2. What are the different e-business models? (10 marks)

   OR

3. Describe the advances in technology which has facilitated e- business. (10 marks)
4. a) Explain the advantages and disadvantages of e-commerce. (5+5 marks)

   OR

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5. a) Explain how B2C e-business model work. (10 marks)
6. Give a detailed note on different aggregator models. (10 marks)

   OR

7. a) What is the concept of internet protocol? (5+5 marks)

   OR

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8. b) Briefly explain the client server protocols of the internet. (10 marks)
9. a) Why do customers like web-based purchase? (5+5 marks)

   OR

10. b) What cultural and social factors would affect Indian web-based purchases? (10 marks)

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11. Write down a detailed note on characteristics of e-business applications. (10 marks)

    OR

12. Describe the technologies for e- business application integration. (10 marks)
13. Give a detailed note on different components of firewall. (10 marks)

    OR

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14. a) What do you mean by web site defacement? (5+5 marks)
    b) Describe different website defacement monitoring tools in detail.

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