This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
Code No: 724AD
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA IV Semester Examinations, December - 2018
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SERVICES MARKETING
Time: 3hours
Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
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PART - A
5 × 5 marks = 25
- Answer the following in about five sentences each:
- Infer the significance of services marketing. [5]
- How would you relate quality of service with consumer behaviour? [5]
- Interpret the types of service innovations. [5]
- Why are employees critical in better service delivery? [5]
- Deduce the need for integrated service marketing communication. [5]
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PART - B
5 × 10 marks = 50
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- Examine the role played by services sector in Indian economic development. [10]
OR
- Analyze with suitable example the unique characteristics of services. [10]
-
- What are the types of consumer service expectation?
- Appraise the factors influencing customers' expectation of adequate service. [5+5]
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OR
- Make a critical assessment of the importance of customer research for services. [10]
- Draw a suitable diagram of a service blueprint and discuss the steps in building a service blueprint. [10]
OR
- Elucidate the steps involved in the new service development process. [10]
-
- Categorize the possible variations in customer demand for service relative to capacity.
- Correlate between capacity constraints and demand patterns. [5+5]
OR
- Evaluate the merits and demerits of delivering service through franchising and agents. [10]
- Describe the five categories of strategies to match service promises with delivery. [10]
OR
- Critically analyze the importance points to be considered in the pricing of services. [10]
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This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
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