Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 4th Semester (Fourth Semester) R15 2018 June 724AN E Business Previous Question Paper
Code No: 724AN
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA IV Semester Examinations, June/July-2018
E-BUSINESS
Time: 3 hours Max. Marks: 75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A.
Part B consists of 5 Units. Answer any one full question from each unit. Each question
carries 10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 marks = 25
1.a) Explain the relationship between the concepts of e-commerce and e-business.
Summarize any three reasons why a company may wish to introduce e-commerce.
[5]
b) Explain the differences between the traditional reverse auction e-business model and the
?name your price? reverse auction e-business model and include an example of each
model. [5]
c) What are the legal forms of organization for an e-business? Explain with suitable
examples. [5]
d) What is a portal? List at least five types of portals and describe their e-business
application capabilities. [5]
e) Viruses are the most common security risk e-businesses faces today. In this context:
(i) Define a virus and (ii) Distinguish between a Trojan horse and a worm by giving
suitable examples. [5]
PART - B 5 ? 10 marks = 50
2. Suggest how can an organization evaluate the impact of digital technology on its
business. Is it a passing fad or does it have a significant impact? [10]
OR
3.a) Outline the internal changes a company may need to make when introducing e-business?
b) What are the advantages of e-business? [5+5]
4. Explain what is a business model and relate it to an internet pure-play of your choice.
[10]
OR
5. You are a consultant to a small retailer interested in setting up a transactional
e-commerce site. Create a summary guide for the company about the stages that are
necessary in the creation of a website and the management issues involved. [10]
6.a) Discuss the significance of e-business plan organization.
b) Briefly explain the components of an e-business plan. [5+5]
OR
7. Read the following case and answer the questions that follow:
e-Business Portal for Leading Investment Bank
A global investment management company(GIMC), with an asset base of over US$ 248
billion consisting of mutual funds and other investment vehicles, sought to increase its
client focus and continue building client relationships through e-services. The company
partnered with Infosys to provide self-servicing opportunities for its financial advisors
and shareholders through a portal. Infosys developed an e-Business portal in Germany
and rolled it out globally.
R15
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Code No: 724AN
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA IV Semester Examinations, June/July-2018
E-BUSINESS
Time: 3 hours Max. Marks: 75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A.
Part B consists of 5 Units. Answer any one full question from each unit. Each question
carries 10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 marks = 25
1.a) Explain the relationship between the concepts of e-commerce and e-business.
Summarize any three reasons why a company may wish to introduce e-commerce.
[5]
b) Explain the differences between the traditional reverse auction e-business model and the
?name your price? reverse auction e-business model and include an example of each
model. [5]
c) What are the legal forms of organization for an e-business? Explain with suitable
examples. [5]
d) What is a portal? List at least five types of portals and describe their e-business
application capabilities. [5]
e) Viruses are the most common security risk e-businesses faces today. In this context:
(i) Define a virus and (ii) Distinguish between a Trojan horse and a worm by giving
suitable examples. [5]
PART - B 5 ? 10 marks = 50
2. Suggest how can an organization evaluate the impact of digital technology on its
business. Is it a passing fad or does it have a significant impact? [10]
OR
3.a) Outline the internal changes a company may need to make when introducing e-business?
b) What are the advantages of e-business? [5+5]
4. Explain what is a business model and relate it to an internet pure-play of your choice.
[10]
OR
5. You are a consultant to a small retailer interested in setting up a transactional
e-commerce site. Create a summary guide for the company about the stages that are
necessary in the creation of a website and the management issues involved. [10]
6.a) Discuss the significance of e-business plan organization.
b) Briefly explain the components of an e-business plan. [5+5]
OR
7. Read the following case and answer the questions that follow:
e-Business Portal for Leading Investment Bank
A global investment management company(GIMC), with an asset base of over US$ 248
billion consisting of mutual funds and other investment vehicles, sought to increase its
client focus and continue building client relationships through e-services. The company
partnered with Infosys to provide self-servicing opportunities for its financial advisors
and shareholders through a portal. Infosys developed an e-Business portal in Germany
and rolled it out globally.
R15
Overview
The client is a global investment management company. The company has an asset base
of over US$ 248 billion consisting of mutual funds and other investment vehicles for
individuals, institutions, pension plans, trusts and partnerships in 128 countries.
Business Need
With the objective of increasing its client focus and continuing to build relationships
with clients wherever they wanted to conduct business, the financial firm identified e-
services as a thrust area. To stay ahead of its competitors, the company wanted to create
a portal to provide self-servicing opportunities for its financial advisors and
shareholders. It aimed to reduce turnaround times and the load on its customer support
staff by achieving Straight Through Processing (STP) of transactions. The company
wanted to introduce a shared Internet tool and create a global platform for its associates
through technical and process integration.
Challenges and Requirements
Decipher various trade statuses from the mainframe codes
Financial markets play by country-specific rules and a thorough understanding of the
German tax calculations was crucial to developing a successful solution
The solution had to support near real-time update of the mainframe system straight from
the Web and deal with real-time bar code serial numbers
The solution needed to be rolled out in multiple geographies in phases
Infosys' Role
The success of this project required a thorough understanding of the financial market
and the company's operations. Infosys undertook an exercise to review multiple
solutions before choosing a feasible one.
The Infosys team studied each and every code in the trade. It also appointed legal
and tax consultants in Germany, where the solution was rolled out initially, to
understand the German taxation on funds.
Infosys charted out a strict release management plan to deliver the solution as soon as
possible. The end-to-end e-Business solution was developed using a distributed
computing multi-tier web model and based on IIS, MTS and SQL server technology
platforms. The application was scalable to service a large number of concurrent users
with 24/7 availability and advanced security features.
Since only a feature-rich service could help the client stay ahead of its competitors,
Infosys cutting edge technologies such as online intelligent forms, real -time
interfacing with internal systems, shareholder portfolio analysis, tax calculations and
multi-currency support.
Business requirements analysis
Data warehouse dimensional modelling
Architecture design
ETL (Extract, Transform, and Load) and business intelligence reporting development
and implementation
Benefits
Leveraging its Global Delivery Model (GDM), Infosys completed the project within one
year. Benefits included:
The project helped the client to move ahead of competition
The global platform for its associates through technical and process integration resulted
in significant reduction in costs associated with other distribution channels like printing
and mailing.
FirstRanker.com - FirstRanker's Choice
Code No: 724AN
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA IV Semester Examinations, June/July-2018
E-BUSINESS
Time: 3 hours Max. Marks: 75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A.
Part B consists of 5 Units. Answer any one full question from each unit. Each question
carries 10 marks and may have a, b, c as sub questions.
PART - A 5 ? 5 marks = 25
1.a) Explain the relationship between the concepts of e-commerce and e-business.
Summarize any three reasons why a company may wish to introduce e-commerce.
[5]
b) Explain the differences between the traditional reverse auction e-business model and the
?name your price? reverse auction e-business model and include an example of each
model. [5]
c) What are the legal forms of organization for an e-business? Explain with suitable
examples. [5]
d) What is a portal? List at least five types of portals and describe their e-business
application capabilities. [5]
e) Viruses are the most common security risk e-businesses faces today. In this context:
(i) Define a virus and (ii) Distinguish between a Trojan horse and a worm by giving
suitable examples. [5]
PART - B 5 ? 10 marks = 50
2. Suggest how can an organization evaluate the impact of digital technology on its
business. Is it a passing fad or does it have a significant impact? [10]
OR
3.a) Outline the internal changes a company may need to make when introducing e-business?
b) What are the advantages of e-business? [5+5]
4. Explain what is a business model and relate it to an internet pure-play of your choice.
[10]
OR
5. You are a consultant to a small retailer interested in setting up a transactional
e-commerce site. Create a summary guide for the company about the stages that are
necessary in the creation of a website and the management issues involved. [10]
6.a) Discuss the significance of e-business plan organization.
b) Briefly explain the components of an e-business plan. [5+5]
OR
7. Read the following case and answer the questions that follow:
e-Business Portal for Leading Investment Bank
A global investment management company(GIMC), with an asset base of over US$ 248
billion consisting of mutual funds and other investment vehicles, sought to increase its
client focus and continue building client relationships through e-services. The company
partnered with Infosys to provide self-servicing opportunities for its financial advisors
and shareholders through a portal. Infosys developed an e-Business portal in Germany
and rolled it out globally.
R15
Overview
The client is a global investment management company. The company has an asset base
of over US$ 248 billion consisting of mutual funds and other investment vehicles for
individuals, institutions, pension plans, trusts and partnerships in 128 countries.
Business Need
With the objective of increasing its client focus and continuing to build relationships
with clients wherever they wanted to conduct business, the financial firm identified e-
services as a thrust area. To stay ahead of its competitors, the company wanted to create
a portal to provide self-servicing opportunities for its financial advisors and
shareholders. It aimed to reduce turnaround times and the load on its customer support
staff by achieving Straight Through Processing (STP) of transactions. The company
wanted to introduce a shared Internet tool and create a global platform for its associates
through technical and process integration.
Challenges and Requirements
Decipher various trade statuses from the mainframe codes
Financial markets play by country-specific rules and a thorough understanding of the
German tax calculations was crucial to developing a successful solution
The solution had to support near real-time update of the mainframe system straight from
the Web and deal with real-time bar code serial numbers
The solution needed to be rolled out in multiple geographies in phases
Infosys' Role
The success of this project required a thorough understanding of the financial market
and the company's operations. Infosys undertook an exercise to review multiple
solutions before choosing a feasible one.
The Infosys team studied each and every code in the trade. It also appointed legal
and tax consultants in Germany, where the solution was rolled out initially, to
understand the German taxation on funds.
Infosys charted out a strict release management plan to deliver the solution as soon as
possible. The end-to-end e-Business solution was developed using a distributed
computing multi-tier web model and based on IIS, MTS and SQL server technology
platforms. The application was scalable to service a large number of concurrent users
with 24/7 availability and advanced security features.
Since only a feature-rich service could help the client stay ahead of its competitors,
Infosys cutting edge technologies such as online intelligent forms, real -time
interfacing with internal systems, shareholder portfolio analysis, tax calculations and
multi-currency support.
Business requirements analysis
Data warehouse dimensional modelling
Architecture design
ETL (Extract, Transform, and Load) and business intelligence reporting development
and implementation
Benefits
Leveraging its Global Delivery Model (GDM), Infosys completed the project within one
year. Benefits included:
The project helped the client to move ahead of competition
The global platform for its associates through technical and process integration resulted
in significant reduction in costs associated with other distribution channels like printing
and mailing.
The solution helped divert routine enquiries to the Web, thereby reducing the call
volume at the customer support services center.
The solution impacted sales through online portfolio analysis and latest fund fact sheets.
The system went live successfully in Germany with a shareholder base of over 500,000.
The user load supported by the system surpassed the peak user load expected by the
client.
Questions:
a) Explain how the GIMC intends to increase client focus and future revenue growth by
exploiting innovation in digital technology.
b) What benefits are expected to accrue to the GIMC from this project?
c) Discuss the risks and challenges faced by Infosys/ GIMC in developing the e-business
portal. [10]
8. Discuss, in detail, the five major steps needed to develop a typical e-commerce
application. [10]
OR
9.a) List the major criteria to be considered when deciding whether to buy or lease an e-
Commerce application.
b) Describe, briefly, the key e-commerce applications provided by Oracle for building B2C
and B2B sites. [5+5]
10.a) Why does an e-business need to worry about security?
b) How does an e-business identify the security issues to be addressed? [5+5]
OR
11.a) What are the major sources of business and technology risk in an e-business?
b) The development of e-business applications involves risk. Systems may not be
completed, completed too late, or require more resources than planned. The risk is large
in enterprise systems. Suggest ways of managing such development risks citing suitable
examples. [5+5]
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This post was last modified on 23 October 2020