Download JNTU-Hyderabad MBA 4th Sem R15 2019 Dec 724AC Retailing Management Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 4th Semester (Fourth Semester) R15 2019 Dec 724AC Retailing Management Previous Question Paper

Code No: 724AC
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA IV Semester Examinations, December - 2019
RETAILING MANAGEMENT
Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.

PART - A 5 ? 5 Marks = 25

1.a) Explain the meaning of retailing and state the types of retailing. [5]
b) Explain the shopping process. [5]
c) What are the non-price decisions taken by retailers? [5]
d) Explain in brief about the Interactive Pricing Decisions. [5]
e) What is retail buying behavior? [5]

PART - B 5 ? 10 Marks = 50

2. Write a short note on Service Retailing. [10]
OR
3. Explain in detail about the structure of Indian Retail Industry. [10]

4. Describe the Psychographic profile of Indian shoppers. [10]
OR
5. Shopping environment in retailing is very important. Why? [10]

6. Differentiate ownership-based and store-based formats. [10]
OR
7. Explain about Value Based Model of store format choice. [10]

8. Define Supply Chain Management and write about the drivers of SCM. [10]
OR
9. What is the role of SCM networks in retailing? [10]

10. Do you believe that Store Design is essential in Retailing? Why? [10]
OR
11. Write a short note on Store Layout. [10]


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