Download JNTU-Hyderabad MBA 4th Sem R15 2019 Dec 724AC Retailing Management Question Paper

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JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA IV Semester Examinations, December - 2019

RETAILING MANAGEMENT

Time: 3hours

Max.Marks:75

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Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

5×5 Marks = 25

1. What is retail buying behavior? [5]

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2. Explain the meaning of retailing and state the types of retailing. [5]
3. Explain the shopping process. [5]
4. What are the non-price decisions taken by retailers? [5]
5. Explain in brief about the Interactive Pricing Decisions. [5]

PART - B

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5 × 10 Marks = 50

2. Write a short note on Service Retailing. [10]
   OR
3. Explain in detail about the structure of Indian Retail Industry [10]
4. Describe the Psychographic profile of Indian shoppers. [10]
   

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   OR
5. Shopping environment in retailing is very important. Why? [10]
6. Differentiate ownership-based and store-based formats. [10]
   OR
7. Explain about Value Based Model of store format choice. [10]

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8. Define Supply Chain Management and write about the drivers of SCM. [10]
   OR
9. What is the role of SCM networks in retailing? [10]
10. Do you believe that Store Design is essential in Retailing? Why? [10]
    OR

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11. Write a short note on Store Layout. [10]

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