Download JNTU-Hyderabad MBA 4th Sem R15 2019 Dec 724AE International Marketing Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 4th Semester (Fourth Semester) R15 2019 Dec 724AE International Marketing Previous Question Paper

Code No: 724AE
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA IV Semester Examinations, December - 2019
INTERNATIONAL MARKETING
Time: 3hours Max.Marks:75

Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B
consists of 5 Units. Answer any one full question from each unit. Each question carries
10 marks and may have a, b, c as sub questions.

PART - A 5 ? 5 Marks = 25

1.a) Discuss various types of markets. [5]
b) Write about the preliminary documents required for Exporting? [5]
c) Explain elements of Global promotional mix. [5]
d) What do you mean by Global market segmentation? [5]
e) What are the measures to be taken while negotiating with global customers? [5]

PART - B 5 ? 10 Marks = 50

2. What do you understand by international marketing? Evaluate the scope and
significance of international marketing. [10]
OR
3. Differentiate between domestic marketing and international marketing. [10]

4. Does technological environment influence on international marketing? Justify. [10]
OR
5. Explain International Trade and its barriers in trading Goods and Services. [10]

6. Discuss about how market selection influences on global market opportunities. [10]
OR
7. Give in detail a note on international trade agreements. [10]

8. How is global channel distribution selected? [10]
OR
9. Briefly discuss about factors effecting global pricing decisions? Explain few pricing
strategies. [10]

10. Discuss the environmental factors that affect the implementation of global marketing
strategies. [10]
OR
11. Elucidate the problem faced in Implementing Global Marketing strategies. [10]


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