This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)
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Code No: 724AE
JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD
MBA IV Semester Examinations, December - 2019
INTERNATIONAL MARKETING
Time: 3hours
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Max.Marks:75
Note: This question paper contains two parts A and B.
Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.
PART - A
5 × 5 Marks = 25
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- a) Discuss various types of markets. [5]
- b) Write about the preliminary documents required for Exporting? [5]
- c) Explain elements of Global promotional mix. [5]
- d) What do you mean by Global market segmentation? [5]
- e) What are the measures to be taken while negotiating with global customers? [5]
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PART - B
5 × 10 Marks = 50
- What do you understand by international marketing? Evaluate the scope and significance of international marketing. [10]
OR - Differentiate between domestic marketing and international marketing. [10]
- Does technological environment influence on international marketing? Justify. [10]
OR - Explain International Trade and its barriers in trading Goods and Services. [10]
- Discuss about how market selection influences on global market opportunities. [10]
OR - Give in detail a note on international trade agreements. [10]
- How is global channel distribution selected? [10]
OR - Briefly discuss about factors effecting global pricing decisions? Explain few pricing strategies. [10]
- Discuss the environmental factors that affect the implementation of global marketing strategies. [10]
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OR - Elucidate the problem faced in Implementing Global Marketing strategies. [10]
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This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)