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Download JNTU-Hyderabad MBA 4th Sem R15 2019 Dec 724AE International Marketing Question Paper

Download JNTUH (Jawaharlal Nehru Technological University Hyderabad) MBA (Master of Business Administration) 4th Semester (Fourth Semester) R15 2019 Dec 724AE International Marketing Previous Question Paper

This post was last modified on 23 October 2020

This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)


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R15

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Code No: 724AE

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA IV Semester Examinations, December - 2019

INTERNATIONAL MARKETING

Time: 3hours

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Max.Marks:75

Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

5 × 5 Marks = 25

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  1. a) Discuss various types of markets. [5]
  2. b) Write about the preliminary documents required for Exporting? [5]
  3. c) Explain elements of Global promotional mix. [5]
  4. d) What do you mean by Global market segmentation? [5]
  5. e) What are the measures to be taken while negotiating with global customers? [5]
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PART - B

5 × 10 Marks = 50

  1. What do you understand by international marketing? Evaluate the scope and significance of international marketing. [10]
    OR
  2. Differentiate between domestic marketing and international marketing. [10]
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  4. Does technological environment influence on international marketing? Justify. [10]
    OR
  5. Explain International Trade and its barriers in trading Goods and Services. [10]
  6. Discuss about how market selection influences on global market opportunities. [10]
    OR
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  8. Give in detail a note on international trade agreements. [10]
  9. How is global channel distribution selected? [10]
    OR
  10. Briefly discuss about factors effecting global pricing decisions? Explain few pricing strategies. [10]
  11. Discuss the environmental factors that affect the implementation of global marketing strategies. [10]

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    OR
  12. Elucidate the problem faced in Implementing Global Marketing strategies. [10]

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This download link is referred from the post: JNTUH MBA 4th Semester Last 10 Year Question Papers (2010-2020) All Regulation - (JNTU Hyderabad)