Download JNTU-Hyderabad MBA 4th Sem R15 2019 Dec 724AN E Business Question Paper

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Code No: 724AN

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R15

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA IV Semester Examinations, December - 2019

E-BUSINESS

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Time: 3 Hours

Max. Marks: 75

Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A

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5 × 5 Marks = 25

1. Write a short note on the following:
   1. E-Commerce [5]
   2. Government to Business model (G2B) [5]
   3. E-Marketing [5]
   4. Application Integration [5]

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   5. Security Audit [5]

PART - B

5 × 10 Marks = 50

2. a) Distinguish between e-business and e-commerce.
   

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   b) Explain the various pros and cons of e-business. [5+5]
   OR
3. a) Enumerate the importance of e-commerce.
   b) Describe the advances in technology which has facilitated e-commerce. [5+5]
4. a) Explain the Business to Government model (B2G).
   

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   OR
   b) Elucidate the infrastructure requirement of e-business models. [5+5]
5. a) Narrate the Business to Business model (B2B).
   b) Describe the pros and cons of e-business models. [5+5]
6. a) Explain the phases/aspects of sales strategies in e-business.
   

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   b) Describe the sales strategies in e-business. [5+5]
   OR
7. a) Enumerate the importance of portal management.
   b) Outline the objectives of e-marketing. [5+5]
8. a) Explain the characteristics of e-business applications.
   

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   b) Elucidate the benefits of e-business portals. [5+5]
   OR
9. a) What is domain? Explain the e-commerce platforms.
   b) Describe the nature and scope of e-business application. [5+5]
10. a) What are the uses of a proxy server?
    

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    b) Enumerate the network and website security risks. [5+5]
    OR
11. a) What are the necessary components for an organization's security policy.
    b) Define Penetration testing. Explain the features of penetration testing. [5+5]

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