Download JNTU-Hyderabad MBA 4th Sem R15 2019 May 724AB Management Of Technology Question Paper

JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD

MBA IV Semester Examinations, April/May-2019

MANAGEMENT OF TECHNOLOGY

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Time: 3 hours Max. Marks: 75

Note: This question paper contains two parts A and B.

Part A is compulsory which carries 25 marks. Answer all questions in Part A. Part B consists of 5 Units. Answer any one full question from each unit. Each question carries 10 marks and may have a, b, c as sub questions.

PART - A 5×5 Marks = 25

1. a) What are the dimensions of creativity? Explain. [5]

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2. b) Explain the use of risk adjusted discounted cash flow technique in R& D project evaluation. [5]
3. c) While there could be numerous ideas at ‘idea generation' stage of product development, only a very few reach commercial production stage. Why? [5]
4. d) What are the imperatives for technology forecasting? [5]
5. e) Why the pricing of the technology transfer cannot be very transparent? [5]

PART - B 5 × 10 Marks = 50

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1. a) What are the important issues relevant to the process of technological innovation? [5+5] b) What is the need for alignment of R&D strategy to corporate strategy? [5+5]
   OR
   3. Bring out the various techniques for developing creativity in individual. Explain each of them briefly. [10]
2. a) What is risk adjusted return? What are the tools for measuring risk adjusted returns? b) Explain any two multiple criteria methods for evaluating R&D projects. [5+5]
   OR
   

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   5.a) Distinguish between risk and uncertainty. b) What is the need for making financial forecasts of R& D projects? [5+5]
3. 6. What are the various stages or phases in project planning and control? Explain them briefly. [10]
   OR
   7.a) What is the concept of design for manufacture? b) What is the importance of market research prior to new product development? [5+5]
4. 8. What are the various methods for technology forecasting under exploratory category? Explain each of them briefly. [10]
   

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   OR
   9.a) What is the role of technology forecasting? [5] b) What are the common mistakes and pitfalls in technology forecasting? [5+5]
5. 10.a) What are the modes of technology transfer? b) What are the features of technology package? [5+5]
   OR
   11.a) What is the importance of assessing the technology absorption capabilities of recipients enterprise and competence of know-how of supplier? b) What is the role of negotiation in Transfer of Technology? [5+5]

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