Download PTU B.Sc FD 2020 March 72331 Survey Of Apparel Merchandising 4th Sem Question Paper

Roll No.

Total No. of Pages : 02

Total No. of Questions : 07

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B.Sc.(FD) (2013 to 2017) (Sem.-4)

SURVEY OF APPAREL MERCHANDISING

Subject Code : B.Sc. FD-406

M.Code: 72331

Time: 3 Hrs.

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Max. Marks : 60

INSTRUCTION TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO marks each.
2. SECTION-B consists of THREE Sub-sections: Units-I, II & III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.

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4. Student has to attempt any ONE question from each Sub-section.

SECTION-A

1. Attempt all questions in brief :

1. Discuss the Product Mix
2. Define Merchandising

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3. Define Public Relations
4. Ways of promoting retail fashion
5. Role of a merchandiser
6. Positioning
7. Targeting

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8. Define marketing
9. Importance of marketing
10. Marketing environment
11. Define Apparel Merchandising
12. Define Fashion Marketing.

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13. Define Buying behaviour.
14. Why is promotion done?
15. State the importance of Sales Promotion.

SECTION-B

UNIT-I

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2. Discuss the concept of marketing in detail-its nature and functions.

3. Explain the significance consumer behaviour.

UNIT-II

4. Discuss the various marketing channels.

5. Explain the product life cycle in detail. How is a new product developed? Explain in detail.

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UNIT-III

6. Discuss the 6 months merchandising plan-buying calendar.

7. Discuss the types of retail operations.

NOTE : Disclosure of identity by writing mobile number or making passing request on any page of Answer sheet will lead to UMC against the Student.

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