Download PTU B.Sc FD 2020 March 72331 Survey Of Apparel Merchandising 4th Sem Question Paper

Download PTU (I. K. Gujral Punjab Technical University) B.Sc FD (Bachelor of Fashion Design) 2020 March 72331 Survey Of Apparel Merchandising 4th Sem Previous Question Paper

1 | M-72331 (S22)-948

Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc.(FD) (2013 to 2017) (Sem.?4)
SURVEY OF APPAREL MERCHANDISING
Subject Code : B.Sc. FD-406
M.Code : 72331
Time : 3 Hrs. Max. Marks : 60

INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B consists of THREE Sub-sections : Units-I, II & III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.

SECTION-A
1. Attempt all questions in brief :
a) Discuss the Product Mix
b) Define Merchandising
c) Define Public Relations
d) Ways of promoting retail fashion
e) Role of a merchandiser
f) Positioning
g) Targeting
h) Define marketing
i) Importance of marketing
j) Marketing environment
k) Define Apparel Merchandising
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1 | M-72331 (S22)-948

Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc.(FD) (2013 to 2017) (Sem.?4)
SURVEY OF APPAREL MERCHANDISING
Subject Code : B.Sc. FD-406
M.Code : 72331
Time : 3 Hrs. Max. Marks : 60

INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B consists of THREE Sub-sections : Units-I, II & III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt any ONE question from each Sub-section.

SECTION-A
1. Attempt all questions in brief :
a) Discuss the Product Mix
b) Define Merchandising
c) Define Public Relations
d) Ways of promoting retail fashion
e) Role of a merchandiser
f) Positioning
g) Targeting
h) Define marketing
i) Importance of marketing
j) Marketing environment
k) Define Apparel Merchandising
2 | M-72331 (S22)-948

l) Define Fashion Marketing.
m) Define Buying behaviour.
n) Why is promotion done?
o) State the importance of Sales Promotion.

SECTION-B
UNIT-I
2. Discuss the concept of marketing in detail-its nature and functions.
3. Explain the significance consumer behaviour.
UNIT-II
4. Discuss the various marketing channels.
5. Explain the product life cycle in detail. How is a new product developed? Explain in
detail.
UNIT-III
6. Discuss the 6 months merchandising plan-buying calendar.
7. Discuss the types of retail operations.



NOTE : Disclosure of identity by writing mobile number or making passing request on any
page of Answer sheet will lead to UMC against the Student.


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