Roll No.
Total No. of Pages : 02
Total No. of Questions : 07
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B.Sc.(FD) (2013 to 2017) (Sem.-4)
SURVEY OF APPAREL MERCHANDISING
Subject Code : B.Sc. FD-406
M.Code: 72331
Time: 3 Hrs.
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Max. Marks : 60
INSTRUCTION TO CANDIDATES :
- SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO marks each.
- SECTION-B consists of THREE Sub-sections: Units-I, II & III.
- Each Sub-section contains TWO questions each, carrying TEN marks each.
- Student has to attempt any ONE question from each Sub-section.
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SECTION-A
1. Attempt all questions in brief :
- Discuss the Product Mix
- Define Merchandising
- Define Public Relations
- Ways of promoting retail fashion
- Role of a merchandiser
- Positioning
- Targeting
- Define marketing
- Importance of marketing
- Marketing environment
- Define Apparel Merchandising
- Define Fashion Marketing.
- Define Buying behaviour.
- Why is promotion done?
- State the importance of Sales Promotion.
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SECTION-B
UNIT-I
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2. Discuss the concept of marketing in detail-its nature and functions.
3. Explain the significance consumer behaviour.
UNIT-II
4. Discuss the various marketing channels.
5. Explain the product life cycle in detail. How is a new product developed? Explain in detail.
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UNIT-III
6. Discuss the 6 months merchandising plan-buying calendar.
7. Discuss the types of retail operations.
NOTE : Disclosure of identity by writing mobile number or making passing request on any page of Answer sheet will lead to UMC against the Student.
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This download link is referred from the post: PTU B.Sc FD (Fashion Design)Last 10 Years 2010-2020 Previous Question Papers
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