FirstRanker Logo

FirstRanker.com - FirstRanker's Choice is a hub of Question Papers & Study Materials for B-Tech, B.E, M-Tech, MCA, M.Sc, MBBS, BDS, MBA, B.Sc, Degree, B.Sc Nursing, B-Pharmacy, D-Pharmacy, MD, Medical, Dental, Engineering students. All services of FirstRanker.com are FREE

📱

Get the MBBS Question Bank Android App

Access previous years' papers, solved question papers, notes, and more on the go!

Install From Play Store

Download PTU B.Sc FD 2020 March 72820 Apparel Marketing And Merchandising 4th Sem Question Paper

Download PTU (I. K. Gujral Punjab Technical University) B.Sc FD (Bachelor of Fashion Design) 2020 March 72820 Apparel Marketing And Merchandising 4th Sem Previous Question Paper

This post was last modified on 24 March 2020

This download link is referred from the post: PTU B.Sc FD (Fashion Design)Last 10 Years 2010-2020 Previous Question Papers


Roll No.

Total No. of Pages : 02

Total No. of Questions : 07

--- Content provided by FirstRanker.com ---

B.Sc. (FD) Knits (2014 to 2017) (Sem.-4)

APPAREL MARKETING & MERCHANDISING

Subject Code : BScFDK-402

M.Code: 72820

Time: 3 Hrs.

--- Content provided by FirstRanker.com ---

Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :

  1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO marks each.
  2. SECTION-B contains SIX questions carrying TEN marks each and students have to attempt any THREE questions.

SECTION-A

--- Content provided by FirstRanker.com ---

Q1. Write short notes on the following :

  1. Merchandising
  2. Window Display
  3. Cost price
  4. Fabric sourcing
  5. --- Content provided by FirstRanker.com ---

  6. Brand
  7. Mark-up
  8. Margin
  9. Importance of visual merchandising
  10. Marketing
  11. --- Content provided by FirstRanker.com ---

  12. Forecasting
  13. Profit
  14. Garment sourcing
  15. Personal selling
  16. Sizing
  17. --- Content provided by FirstRanker.com ---

  18. Brand strategy

SECTION-B

Q2. What do you understand by the term fashion marketing? Discuss in detail the 4 Ps of marketing.

Q3. Explain the following:

  1. Segmentation targeting
  2. --- Content provided by FirstRanker.com ---

  3. Positioning analysis

Q4. What do understand by apparel business? Write in detail. What is the uniqueness of fashion merchandising?

Q5. Discuss in detail the Indian garment industry in terms of its domestic market.

Q6. Write in detail about the working of a buying house?

Q7. Discuss the following in relation to merchandising :

--- Content provided by FirstRanker.com ---

  1. Forecasting trends
  2. Spec sheet study

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

FirstRanker.com


--- Content provided by FirstRanker.com ---


This download link is referred from the post: PTU B.Sc FD (Fashion Design)Last 10 Years 2010-2020 Previous Question Papers