Download PTU B.Sc FD 2020 March 72820 Apparel Marketing And Merchandising 4th Sem Question Paper

Download PTU (I. K. Gujral Punjab Technical University) B.Sc FD (Bachelor of Fashion Design) 2020 March 72820 Apparel Marketing And Merchandising 4th Sem Previous Question Paper

1 | M - 7 2 8 2 0 ( S 2 1 ) - 5 7 6
Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc. (FD) Knits (2014 to 2017) (Sem.?4)
APPAREL MARKETING & MERCHANDISING
Subject Code : BScFDK-402
M.Code : 72820
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students have
to attempt any THREE questions.

SECTION-A
Q1. Write short notes on the following :
a) Merchandising
b) Window Display
c) Cost price
d) Fabric sourcing
e) Brand
f) Mark-up
g) Margin
h) Importance of visual merchandising
i) Marketing
j) Forecasting
k) Profit
l) Garment sourcing
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1 | M - 7 2 8 2 0 ( S 2 1 ) - 5 7 6
Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc. (FD) Knits (2014 to 2017) (Sem.?4)
APPAREL MARKETING & MERCHANDISING
Subject Code : BScFDK-402
M.Code : 72820
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students have
to attempt any THREE questions.

SECTION-A
Q1. Write short notes on the following :
a) Merchandising
b) Window Display
c) Cost price
d) Fabric sourcing
e) Brand
f) Mark-up
g) Margin
h) Importance of visual merchandising
i) Marketing
j) Forecasting
k) Profit
l) Garment sourcing
2 | M - 7 2 8 2 0 ( S 2 1 ) - 5 7 6
m) Personal selling
n) Sizing
o) Brand strategy

SECTION-B
Q2. What do you understand by the term fashion marketing? Discuss in detail the 4 Ps of
marketing.
Q3. Explain the following:
a) Segmentation targeting
b) Positioning analysis
Q4. What do understand by apparel business? Write in detail. What is the uniqueness of
fashion merchandising?
Q5. Discuss in detail the Indian garment industry in terms of its domestic market.
Q6. Write in detail about the working of a buying house?
Q7. Discuss the following in relation to merchandising :
a) Forecasting trends
b) Spec sheet study




NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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