This download link is referred from the post: PTU B.Sc FD (Fashion Design)Last 10 Years 2010-2020 Previous Question Papers
Roll No.
Total No. of Pages : 02
Total No. of Questions : 07
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B.Sc. (FD) Knits (2014 to 2017) (Sem.-4)
APPAREL MARKETING & MERCHANDISING
Subject Code : BScFDK-402
M.Code: 72820
Time: 3 Hrs.
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Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
- SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO marks each.
- SECTION-B contains SIX questions carrying TEN marks each and students have to attempt any THREE questions.
SECTION-A
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Q1. Write short notes on the following :
- Merchandising
- Window Display
- Cost price
- Fabric sourcing
- Brand
- Mark-up
- Margin
- Importance of visual merchandising
- Marketing
- Forecasting
- Profit
- Garment sourcing
- Personal selling
- Sizing
- Brand strategy
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SECTION-B
Q2. What do you understand by the term fashion marketing? Discuss in detail the 4 Ps of marketing.
Q3. Explain the following:
- Segmentation targeting
- Positioning analysis
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Q4. What do understand by apparel business? Write in detail. What is the uniqueness of fashion merchandising?
Q5. Discuss in detail the Indian garment industry in terms of its domestic market.
Q6. Write in detail about the working of a buying house?
Q7. Discuss the following in relation to merchandising :
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- Forecasting trends
- Spec sheet study
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.
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This download link is referred from the post: PTU B.Sc FD (Fashion Design)Last 10 Years 2010-2020 Previous Question Papers