Download PTU B.Sc FD 2020 March 72826 Visual Merchandising And Communication 4th Sem Question Paper

Roll No.

Total No. of Questions : 07

Total No. of Pages : 02

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(Sem.-4)

B.Sc.(Fashion Design) Knits (2014 to 2017)

VISUAL MERCHANDISING AND COMMUNICATION

Subject Code : BScFDK-408

M.Code: 72826

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Time: 3 Hrs.

Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO marks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students have to attempt any THREE questions.

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SECTION-A

Q1. Write short notes on :

1. Display graphic
2. In-store display
3. International Brand

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4. POPS
5. Exhibition
6. Props
7. Show window
8. Fixture

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9. Color palette
10. Merchandise
11. Lighting
12. Fragrance
13. Mood board

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14. Store signage
15. 3D Mood board

SECTION-B

Q2. What are the objectives of visual merchandising? Explain by giving examples of VM of knit textiles for apparel and home furnishings.

Q3. Explain the importance and elements of mood board in decorating spaces.

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Q4. Explain the use of color and visual language for a display.

Q5. Explain the role of light and light fixtures as an important aspect of display and exhibition.

Q6. How with the use of props you can create a thematic window display for the fall season?

Q7. Critically analyse the display panel in store for any international brand.

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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