Download PTU B.Sc FD 2020 March 72826 Visual Merchandising And Communication 4th Sem Question Paper

Download PTU (I. K. Gujral Punjab Technical University) B.Sc FD (Bachelor of Fashion Design) 2020 March 72826 Visual Merchandising And Communication 4th Sem Previous Question Paper

1 | M-72826 (S21)-1707
Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc.(Fashion Design) Knits (2014 to 2017) (Sem.?4)
VISUAL MERCHANDISING AND COMMUNICATION
Subject Code : BScFDK-408
M.Code : 72826
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students have
to attempt any THREE questions.

SECTION-A
Q1. Write short notes on :
a. Display graphic
b. In-store display
c. International Brand
d. POPs
e. Exhibition
f. Props
g. Show window
h. Fixture
i. Color palette .
j. Merchandise
k. Lighting
l. Fragrance
m. Mood board
n. Store signage
o. 3D Mood board
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1 | M-72826 (S21)-1707
Roll No. Total No. of Pages : 02
Total No. of Questions : 07
B.Sc.(Fashion Design) Knits (2014 to 2017) (Sem.?4)
VISUAL MERCHANDISING AND COMMUNICATION
Subject Code : BScFDK-408
M.Code : 72826
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO
marks each.
2. SECTION-B contains SIX questions carrying TEN marks each and students have
to attempt any THREE questions.

SECTION-A
Q1. Write short notes on :
a. Display graphic
b. In-store display
c. International Brand
d. POPs
e. Exhibition
f. Props
g. Show window
h. Fixture
i. Color palette .
j. Merchandise
k. Lighting
l. Fragrance
m. Mood board
n. Store signage
o. 3D Mood board
2 | M-72826 (S21)-1707
SECTION-B
Q2. What are the objectives of visual merchandising? Explain by giving examples of VM of
knit textiles for apparel and home furnishings.
Q3. Explain the importance and elements of mood board in decorating spaces.
Q4. Explain the use of color and visual language for a display.
Q5. Explain the role of light and light fixtures as an important aspect of display and
exhibition.
Q6. How with the use of props you can create a thematic window display for the fall season?
Q7. Critically analyse the display panel in store for any international brand.












NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.

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