Download PTU B.Sc FD 2020 March 72545 Marketing And Business Strategy 5th Sem Question Paper

Firstranker's choice

FirstRanker.com

Roll No.

--- Content provided by FirstRanker.com ---

Total No. of Pages : 02

Total No. of Questions : 07

B.Sc.(FD) (2013 to 2017) (Sem.-5)

MARKETING & BUSINESS STRATEGY

Subject Code : BScFD-504

--- Content provided by FirstRanker.com ---

M.Code: 72545

Time: 3 Hrs.

Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO marks each.

--- Content provided by FirstRanker.com ---

2. SECTION-B consists of THREE Sub-sections: Units-I, II, III.
3. Each Sub-section contains TWO questions each, carrying TEN marks each.
4. Student has to attempt ONE question from each Unit.

SECTION-A

1. Explain briefly :
   1. Current trends in Apparel Industry.

   --- Content provided by FirstRanker.com ---

   2. Small scale sector- structure.
   3. Meaning of Advertising.
   4. Meaning of Brand.
   5. Top retailing trends.
   6. One case study of a major brand entity in apparel sector.

   --- Content provided by FirstRanker.com ---

   7. Human Resource Organisation.
   8. “One example of successful innovation”. Explain.
   9. Significance of distribution channels.
   10. Meaning of Promotion.
   11. Apparel Industry

   --- Content provided by FirstRanker.com ---

   12. SWOT
   13. Brand Expansion
   14. Categories of stores
   15. Brand Building

--- Content provided by FirstRanker.com ---

SECTION-B

UNIT-I

2. Explain the structure of an organisation.
3. Discuss market research in detail.

UNIT-II

--- Content provided by FirstRanker.com ---

4. Explain the nuances of building a brand.
5. Discuss the process of selection of right distribution channel and management of channel.

UNIT-III

6. Discuss the organisational structure of an export house.
7. Discuss the major manufacturing issues and issues in mass scale.

--- Content provided by FirstRanker.com ---

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.