FirstRanker Logo

FirstRanker.com - FirstRanker's Choice is a hub of Question Papers & Study Materials for B-Tech, B.E, M-Tech, MCA, M.Sc, MBBS, BDS, MBA, B.Sc, Degree, B.Sc Nursing, B-Pharmacy, D-Pharmacy, MD, Medical, Dental, Engineering students. All services of FirstRanker.com are FREE
📱

Get the MBBS Question Bank Android App

Access previous years' papers, solved question papers, notes, and more on the go!

Install From Play Store

Download PTU B.Sc FD 2020 March 72545 Marketing And Business Strategy 5th Sem Question Paper

Download PTU (I. K. Gujral Punjab Technical University) B.Sc FD (Bachelor of Fashion Design) 2020 March 72545 Marketing And Business Strategy 5th Sem Previous Question Paper

This post was last modified on 24 March 2020

Tags:PTUB.Sc FDFashion DesignLast 10 Years2010-2020Previous Question Papers2020MarchMarketing and Business Strategy5th SemQuestion PaperPDF72545
Download Document
Download Document
PTU B.Sc FD (Fashion Design)Last 10 Years 2010-2020 Previous Question Papers


Firstranker's choice

FirstRanker.com

Roll No.

--- Content provided by⁠ FirstRanker.com ---

Total No. of Pages : 02

Total No. of Questions : 07

B.Sc.(FD) (2013 to 2017) (Sem.-5)

MARKETING & BUSINESS STRATEGY

Subject Code : BScFD-504

--- Content provided by⁠ FirstRanker.com ---

M.Code: 72545

Time: 3 Hrs.

Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :

  1. SECTION-A is COMPULSORY consisting of FIFTEEN questions carrying TWO marks each.

    2. --- Content provided by FirstRanker.com ---

  2. SECTION-B consists of THREE Sub-sections: Units-I, II, III.
  3. Each Sub-section contains TWO questions each, carrying TEN marks each.
  4. Student has to attempt ONE question from each Unit.

SECTION-A

  1. Explain briefly :
    1. Current trends in Apparel Industry.

      2. --- Content provided by FirstRanker.com ---

    2. Small scale sector- structure.
    3. Meaning of Advertising.
    4. Meaning of Brand.
    5. Top retailing trends.
    6. One case study of a major brand entity in apparel sector.

      7. --- Content provided by‍ FirstRanker.com ---

    7. Human Resource Organisation.
    8. “One example of successful innovation”. Explain.
    9. Significance of distribution channels.
    10. Meaning of Promotion.
    11. Apparel Industry

      12. --- Content provided by FirstRanker.com ---

    12. SWOT
    13. Brand Expansion
    14. Categories of stores
    15. Brand Building

    2. --- Content provided by‌ FirstRanker.com ---

SECTION-B

UNIT-I

  1. Explain the structure of an organisation.
  2. Discuss market research in detail.

UNIT-II

--- Content provided by FirstRanker.com ---

  1. Explain the nuances of building a brand.
  2. Discuss the process of selection of right distribution channel and management of channel.

UNIT-III

  1. Discuss the organisational structure of an export house.
  2. Discuss the major manufacturing issues and issues in mass scale.

    3. --- Content provided by​ FirstRanker.com ---

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.



This download link is referred from the post: PTU B.Sc FD (Fashion Design)Last 10 Years 2010-2020 Previous Question Papers

--- Content provided by FirstRanker.com ---

This post was last modified on 24 March 2020