Download OU BBA LLB-5 Years 4th Semester 2019 Aug Advertising and Salesmanship Question Paper

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Code No. 15382

FACULTY OF LAW

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BBA LLIB. (5 YDC) II-Year IV-Semester Examination, July/August 2019

Time: 3 Hours

Subject: LAW

Paper-III

Advertising and Salesmanship

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PART-A (5x6=30 Marks)

Answer any Five of the following.

1. Advertising Objectives
2. Advertising Layout
3. Ad Agency Ethics

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4. Captions attract first sight comment
5. Process of Salesmanship
6. Retail Audit
7. Direct Marketing Methods
8. Motivation to Salesforce

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PART-B (4x12½ = 50 Marks)

Answer any Four of the following.

1. What is Advertising? Explain advertising life cycle.
2. Write the merits and demerits of Newspaper Advertising.
3. "Ad Agencies are creative institutions" Discuss.

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4. Write in detail elements of Advertising.
5. What is Salesmanship? Explain its importance.
6. "Direct Marketing is effective for technical products" Discuss.
7. Write a note on qualities of a good salesman.
8. "Sales promotion gives incentive while advertisement gives information" Discuss.

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