Rajiv Gandhi University of Health Sciences, Karnataka
III Year B. Pharm Degree Examination - 16-Jan-2020
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Time: Three Hours Max. Marks: 70 Marks
PHARMACEUTICAL MARKETING
(RS-4)
Q.P. CODE: 2640
Your answers should be specific to the questions asked.
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Draw neat, labeled diagrams wherever necessary.
LONG ESSAYS (Answer any Two) 2 x 10 = 20 Marks
- Define marketing. Explain its nature and scope of pharmaceutical marketing.
- Explain in detail the duties, selection, and training of PSR in Pharmaceutical marketing.
- List and explain Henry Fayol’s principles of management.
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SHORT ESSAYS (Answer any Six) 6 x 5 = 30 Marks
- List and explain the different levels of product with examples.
- Define marketing mix. What are its important elements?
- What is staffing? Explain its importance.
- What are the qualities of a good leader?
- What are the factors that should be considered in the product pricing of pharmaceutical product?
- What do you mean by channels of distribution?
- Explain with examples how the life cycle of a product can be extended.
- How does a socio-psychological characteristic of consumers influence market segmentation?
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SHORT ANSWERS 10 x 2 = 20 Marks
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- Differentiate between ‘needs’, ‘wants’ and ‘demands’.
- What are the advantages of branding?
- Define authority.
- What are the importances of public relations in Pharmaceutical market?
- Name any two acts governing the marketing of Pharmaceutical products.
- Mention two services of wholesaler to the manufacturer.
- Name the different types of entrepreneur.
- What is Critical Path Method?
- List out the phases of Kaizen’s activity.
- Name the vital statistics of health.
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This download link is referred from the post: RGUHS B.Pharm 4th Year 2020 Previous Question Papers - Rajiv Gandhi University of Health Sciences
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