Rajiv Gandhi University of Health Sciences, Karnataka
IV Year B.Pharm Degree Examination — 18.01.2020
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Time: Three Hours
Max. Marks: 80 Marks
Pharmaceutical Marketing and Management
(Revised Scheme - 2)
Q.P. CODE: 1975
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Your answers should be specific to the questions asked
Draw neat labeled diagrams wherever necessary
LONG ESSAYS (Answer any Two) 2 x 10 = 20 Marks
- Explain how clinical trails help us in analyzing the market in detail with example
- What are the factors to be considered in fixing the price structure for products?
- Explain the importance of public relation in marketing
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SHORT ESSAYS (Answer any Eight) 8 x 5 = 40 Marks
- Write briefly about qualitative and quantitative aspect of Pharma market
- What is the importance of market segmentation?
- Explain how the modification of existing product will improve the sales?
- Give the different stages of new product development with respect to marketing
- Describe the effect of patent laws on the marketing
- What are the different pricing strategies followed by the companies
- How advertisements of Pharma products in various journals will help in improving the sales
- Write the various steps to improve the prescribing habits of physicians
- Explain the purpose of detailing
- Write a note on the pharma exports in India
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SHORT ANSWERS 10 x 2 = 20 Marks
- Supply chain
- Trade mark
- Demographic descriptions
- Advertisement of drugs in internet
- Disadvantages of family branding
- Commercialization stage of product development
- Difference between selling and marketing
- Sales management
- Advantages of market segmentation
- Errors of omission
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