Download Calicut University M.Com Latest 2020 Consumer Behaviour Question Bank

School of Distance Education

CONSUMER BEHAVIOUR

M.COM III SEM ELECTIVE: MC3E(M)02

MULTIPLE CHOICE QUESTIONS

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1. At the top of Maslow's hierarchy of needs (shown as pyramid in the text) are ________ Needs.

   1. Esteem
   2. Self-actualization
   3. Social
   4. Safety

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2. A person ________ consists of all the groups that have a direct or indirect influence on his or her attitudes or behaviour.

   1. Sub culture
   2. Family
   3. Social class

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   4. Reference group

3. Which of the following would be the best illustration of a sub culture?

   1. a religion
   2. a group of close friends

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   3. your university
   4. a fraternity or sorority

4. Understanding of consumer needs and then develops a marketing mix to satisfy these needs.

   1. Marketing concepts

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   2. Strategic plan
   3. The product influences
   4. The price influences

5. ________ Is the single factor that best indicates the social class.

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   1. Time
   2. Money
   3. Occupation
   4. Passion

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6. Marketing strategies are often designed to influence ________ and lead to profitable exchanges.

   1. Consumer decision making
   2. Sales strategies
   3. Advertising strategies
   4. Export strategies

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7. ________ refers to the information a consumer has stored their memory a product or service.

   1. Cognitive dissonance
   2. Product knowledge
   3. Product research

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   4. Marketing research

8. ________ can influence the consumers thought about products.

   1. Marketing & popularity
   2. Advertising, sales promotion, sales people and publicity

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   3. Sales promotion, popularity and market
   4. Billboards

9. ________ describes changes in an individual behaviour arising from experience.

   1. Modelling

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   2. Motivation
   3. Perception
   4. Learning

10. Maslow's hierarchy of needs includes all except which of the following.

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    1. Cognition
    2. Physiological
    3. Safety
    4. Belongings

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11. Which of the following is not a part of group influence.

    1. Social class
    2. Social group
    3. Reference group
    4. Personality

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12. Which step of the buyer decision process immediately precedes the purchase decision?

    1. Evaluation of alternatives
    2. Information search
    3. Need recognition

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    4. Post purchase behaviour

13. The stage in the adoption process where the consumer considers whether trying the new product make sense is called?

    1. Interest
    2. Trial

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    3. Evaluation
    4. Adoption

14. Another term for a motive is a ________.

    1. Action

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    2. Need
    3. Cue
    4. Drive

15. The marketing information system begins and ends with ________?

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    1. Marketing managers
    2. Marketing intelligence
    3. Information technology
    4. consumers

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ANSWER KEY

1.b 2.d 3.a 4.a 5.c 6.a 7.b 8.b 9.d 10.a 11.d 12.a 13.c 14.d 15.a

Prepared by:

Sri. Nazar. K

Assistant Professor on contract,

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School of Distance Education,

University of Calicut.

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