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Download Calicut University M.Com Latest 2020 Consumer Behaviour Question Bank

Download UOC (University of Calicut) M.Com (Master of Commerce) Consumer Behaviour Question Bank (Important Questions)

This post was last modified on 26 December 2019

Calicut University 2020 Important Questions (Question Bank) || (University of Calicut)


School of Distance Education

CONSUMER BEHAVIOUR

M.COM III SEM ELECTIVE: MC3E(M)02

MULTIPLE CHOICE QUESTIONS

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  1. At the top of Maslow's hierarchy of needs (shown as pyramid in the text) are ________ Needs.

    1. Esteem
    2. Self-actualization
    3. Social
    4. Safety
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  2. A person ________ consists of all the groups that have a direct or indirect influence on his or her attitudes or behaviour.

    1. Sub culture
    2. Family
    3. Social class
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    5. Reference group
  3. Which of the following would be the best illustration of a sub culture?

    1. a religion
    2. a group of close friends
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    4. your university
    5. a fraternity or sorority
  4. Understanding of consumer needs and then develops a marketing mix to satisfy these needs.

    1. Marketing concepts
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    3. Strategic plan
    4. The product influences
    5. The price influences
  5. ________ Is the single factor that best indicates the social class.

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    1. Time
    2. Money
    3. Occupation
    4. Passion
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  7. Marketing strategies are often designed to influence ________ and lead to profitable exchanges.

    1. Consumer decision making
    2. Sales strategies
    3. Advertising strategies
    4. Export strategies
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  8. ________ refers to the information a consumer has stored their memory a product or service.

    1. Cognitive dissonance
    2. Product knowledge
    3. Product research
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    5. Marketing research
  9. ________ can influence the consumers thought about products.

    1. Marketing & popularity
    2. Advertising, sales promotion, sales people and publicity
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    4. Sales promotion, popularity and market
    5. Billboards
  10. ________ describes changes in an individual behaviour arising from experience.

    1. Modelling
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    3. Motivation
    4. Perception
    5. Learning
  11. Maslow's hierarchy of needs includes all except which of the following.

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    1. Cognition
    2. Physiological
    3. Safety
    4. Belongings
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  13. Which of the following is not a part of group influence.

    1. Social class
    2. Social group
    3. Reference group
    4. Personality
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  14. Which step of the buyer decision process immediately precedes the purchase decision?

    1. Evaluation of alternatives
    2. Information search
    3. Need recognition
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    5. Post purchase behaviour
  15. The stage in the adoption process where the consumer considers whether trying the new product make sense is called?

    1. Interest
    2. Trial
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    4. Evaluation
    5. Adoption
  16. Another term for a motive is a ________.

    1. Action
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    3. Need
    4. Cue
    5. Drive
  17. The marketing information system begins and ends with ________?

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    1. Marketing managers
    2. Marketing intelligence
    3. Information technology
    4. consumers
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ANSWER KEY

1.b 2.d 3.a 4.a 5.c 6.a 7.b 8.b 9.d 10.a 11.d 12.a 13.c 14.d 15.a

Prepared by:

Sri. Nazar. K

Assistant Professor on contract,

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School of Distance Education,

University of Calicut.

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