Download JNTUA MBA 2018 May-June Supply 2nd Sem 9E00203 Marketing Management Question Paper

Download JNTUA (JNTU Anantapur) MBA (Master of Business Administration) 2018 May-June Supplementary 2nd Sem 9E00203 Marketing Management Previous Question Paper

Code: 9E00203

MBA & MBA (Finance) II Semester Supplementary Examinations June/July 2018
MARKETING MANAGEMENT
(For students admitted in 2013 (LC), 2014, 2015 & 2016 only)

Time: 3 hours Max. Marks: 60

Answer any FIVE questions
All questions carry equal marks
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1 Discuss the core concepts of marketing.

2 How can a company divide the consumer market into different segments? Explain.

3 Explain the marketing strategies adopted during different stages of the product life cycle (PLC).

4 What are the different stages in developing new products?

5 Explain the steps involved in setting the price for a product.

6 What decisions do companies face in managing their channels? Explain.

7 Explain the major steps in developing effective communications.

8 Direct marketing can use a number of channels to reach individual prospects and customers.
Justify the statement.

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