Download JNTUA MBA 3rd Sem Supple 2015 Dec 9E00304d E Business Question Paper

Download JNTUA (JNTU Anantapur) MBA (Master of Business Administration) 3rd Sem Supple 2015 Dec 9E00304d E Business Previous Question Paper

Code: 9E00304d
MBA III Semester Supplementary Examinations July 2015
E ? BUSINESS
(For students admitted in 2011, 2012 and 2013 only)

Time: 3 hours Max Marks: 60
Answer any FIVE questions
All questions carry equal marks
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1 Mention specific e-business objectives that help in bench marking e-channel adoption and
explain them with right examples.

2 Explain the following elements of e-marketing planning:
(a) Situation.
(b) Objectives.
(c) Strategy.
(d) Tactics.
(e) Action.
(f) Control.

3 Explain the following elements of e-procurement implementation:
(a) Growth in adoption of web enable e-procurement.
(b) Integration of company system with supplier system.

4 Explain the following stages in use-case analysis:
(a) Identify actors.
(b) Identify use-cases.
(c) Relate actors to use-cases.
(d) Develop use-case scenarios.

5 Explain the following with appropriate examples:
(a) Message oriented middleware.
(b) Data access middleware.
(c) Transaction oriented middleware.
(d) Distributed object middleware.

6 What are the strategies for modernizing legacy systems? Explain with appropriate examples.

7 Explain e-business integration and the challenges there of with appropriate examples.

8 Explain the role of IT laws in e-business.
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