Download JNTUA MBA 4th Sem Supple 2015 Dec 9E00403b Services Marketing Question Paper

Download JNTUA (JNTU Anantapur) MBA (Master of Business Administration) 4th Sem Supple 2015 Dec 9E00403b Services Marketing Previous Question Paper

Code: 9E00403b
MBA IV Semester Regular & Supplementary Examinations July 2015
SERVICES MARKETING
(For students admitted in 2011, 2012 and 2013 only)

Time: 3 hours Max Marks: 60
Answer any FIVE questions
All questions carry equal marks
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1 Define service. Explain classification of services with examples.

2 What is marketing planning? Discuss various steps in marketing planning process.

3 Define segmentation. Discuss the criteria for segmenting the financial service market.

4 Explain various steps in new service development process in the context of insurance sector.

5 Describe how characteristics of the services which influence the pricing decisions.

6 What guidelines you would follow for developing an advertising campaign for a service
organization? Discuss by taking an example of a commercial bank or an insurance company.

7 Do you think physical evidence really matters in marketing of services? Discuss with the help of
examples.

8 Define relationship marketing. Explain database marketing, interaction marketing and network
marketing with examples.
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