JNTU Anantapur MBA 4th Sem last 10 year question papers 2010-2020 -All regulation- 2nd Year 2nd Sem
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Code: 9E00304b
Time: 3 hours
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MBA III Semester Supplementary Examinations July 2015
PRODUCT & BRAND MANAGEMENT
(For students admitted in 2011, 2012 and 2013 only)
Answer any FIVE questions
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All questions carry equal marks
Max Marks: 60
- Explain the product planning for existing products.
- (a) How do you manage product life cycle? Explain.
(b) Write short notes on consumer adoption process - Examine the role of brands in new economy especially in India.
- (a) How do you create and manage brand equity?
(b) What is brand loyalty? Explain. - How do you assess brand through research?
- What are the advantages and disadvantages of brand extension?
- (a) Explain the branding in the service sector.
(b) Write about brand positioning strategies. - What are the financial aspects of a brand?
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