Download BU (Bangalore University) MBA (Master of Business Administration) 2nd Semester 2015 July Entrpreneurship Ethics Question Paper
ll Semester MBA. Degree Examination, June/Juiy 2015
(CBCS Scheme)
MANAGEMENT
Paper ? 2.3 : Entrepreneurship and Ethics
Time : 3 Hours 1 , Max. Marks : 70
SECTION ?A
Answer any five of the following questions. Each question carriesfive marks. Answer
to each question should not exceed 250 words. (5x5=25)
1. What are the economic and social significance of Entrepreneurs ?
2. Explain the factors which cause poor growth of Entrepreneurship.
3. Identity an Entrepreneurial opportunity of your choice ahd explain its strength
and weaknesses. ?
4. Explain, why, start-ups management is more important for Entrepreneurial success.
5.? What are the components of a Business plan ? Explain.
6. Explain the suitability of Franchising and Private Limited Companies as legal
structure of an Enterprise.
7. Explain the point of difference between social Entrepreneur and other
Entrepreneurs. ?
SECTION ?- B
Answerany three of the following questions. Each question carries1 0 marks. Answer
to each question should not exceed 500 words. ? (3x10=30)
8. Discuss the various factors which cause emergence of Entrepreneurs.
9. Discuss the relevance of social Entrepreneurship for a country like India.
10. Discuss the need and importance of Business Ethics. Also explain the role of a
ethical leader in Entrepreneurial success.
11. For a hypothetical business idea, develop a detailed business plan.
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SECTION ? C
(Compulsory)
12. Read the case and answer the questions given below: 15
Reeta Singh, 45 years old in January 2000, the founder of Mesco Company with
an annual turnover of Rs, 1,500 crore had to put hard labour to reach to the
pinnacle of her success. When she was just 7 years old, her father retired from
the post of lecturer. She got married with an Air Force Officer at the age of
19 years. When she felt boredom-after marriage, she planned to start a milk
dairy. She started it with three buffaloes at Hindon near Ghaziabad. She started
earning profits from selling milk and thought to expand her dairy business.
However, it was not accepted to the luck. Her husband was, meanwhile,
transferred to Sarwana. Like most of the Indian wives, she joined her husband at
Sarwana but certainly with her innate enterprising attitude.
That place and situations do not deter one from marching ahead in accomplishing
one?s mission was certified by Reeta Singh by installing a Sugar Plant at Sarwana.
She was so strong in her mission that she dared to do her own even the risky
jobs like driving tractors packed with sugarcane. There came yet anothertrial for
her. Her husband had to retire 20 years before his super annuation age as hefell
prey to paralysis. Now, there was no other option for Reeta Singh but struggle
andstruggle. This struggle period sparked an altogether new business idea in
her head. Reeta Singh started thinking of venturing into the export business that
was least known to her. But she was firm on it and her ardent effort brought an
order for the tune of 5,000 tons of Tepeo (a kind of cattle fodder) to supply to
Germany and America. Reeta Singh somehow complied with the order without
any sufficient capital at her disposal and toured Germany all alone. Though she
did not earn any profit out of her business tour to Germany, she could well
understand the complex procedure involved in export business. This came as a
turning point in her life. Then, there was no looking back for Reeta Singh.
The Hindi word ?Singh? means lion. The name ?Reeta Singh? symbolises ?Iion?.
She was so strong in strengths and serious in efforts as lion is. Today, the
outcomes of Reeta Singh?s tireless hard labour to achieve greater and greater
things in life are the Mesco Pharmaceuticals, Steel plant, Leather Goods, Shoe
Company, and Mesco Airlines. There is no denying of the fact that to erect such
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a gigantic business empire and to reach to her self~actualisation stage,
Reeta Singh underwent through every trial of struggles she was put in. That is
why her success founded on series of struggles has made Reeta Singh inclined
to simple life and ordinary things. She does not like much to join the status
symbol parties till late night. What she likes is to look after her business empire
by travelling abroad in her own two Helicopters. She likes to pass her holidays in
her holiday home in Mauritius. In fact, her likings are bundles of contradictions.
While she likes to be adorned with diamond and pearl, she loves to remember
her days of struggle by looking at people travelling on rickshaws and in jampacked
DTC and blue line buses while travelling in her costliest Rolls Royes 0n the
heavily crowded roads in the national capital city of Delhi. This is not the end of
her likings. Last time, she also contested from the Ghaziabad parliamentary
constituency which she lost. She wants to live life with fulfilment for which she is
always ready to take any risk.
Reeta Singh believes : ?Risk needs to be taken in life because it is impossible to
climb the stairs of success without taking risks".
Questions:
1) In your opinion, which theory of motivation does apply to Reeta Singh ?
2) Discuss the major entrepreneurial competencies that you find in this case.
3) Develop a SWOT matrix for the above business Entities.
This post was last modified on 28 January 2020