Download BU (Bangalore University) MBA 2nd Semester 2018 July Entrpreneurship Ethics Question Paper

Download BU (Bangalore University) MBA (Master of Business Administration) 2nd Semester 2018 July Entrpreneurship Ethics Question Paper

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lllllllllllllllll?ilmlllllllll PG ? 595
ll Semester M.B.A. Degree Examination, July 2018
(C308 Scheme)
MANAGEMENT
2.3 : Entrepreneurship and Ethics
Time : 3 Hours Max. Marks : 70
SECTION ? A
Answer any five questions from the following. Each question carries
5 marks. (5x5=25)
1. Describe in brief essential characteristics of entrepreneurs.
. What is the essential difference between creativity and innovation ?
. Outline the sources of new ideas.
. Briefly describe the main reasons for failure of new ventures.
. With a suitable example explain franchising as entrepreneurial activity.
Define sole proprietorships. How does it differ from partnerships firm ?
Discuss in brief the following terms :
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a)? Business plan
b) Angelinvestor
c) Risk-taking ability.
SECTION ? B
Answer any three questions from the following. Each question carries
10 marks. (3x10=30)
8. Define entrepreneurship. With suitable examples discuss the opportunities
available in India for setting up and start-ups new ventures and businesses.
9. What are the various sections of a business plan ? With suitable examples
develop abusiness plan for a small start-up in India.
10. Write a descriptive essay on feasibility analysis and opportunity assessment
with suitable examples.
11. Why is social entrepreneurship important in India ? With a suitable example
describe social entrepreneurship in practice in India.
P.T.O.

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SECTION ? C
12. Compulsory case study : (1x15=15)
lnaaya has just completed the MBA from a Reputed Management Institute and
has been offered a job in an MNC with an attractive salary package. However,
she has been in a dilemma as to whether to accept the offer or to start a
venture on her own. It hasbeen a dream from childhood to start a business
and become a successful business women. However, organising the capital,
running around for getting various mandatory clearances and arranging
finances have been an area of concern for her whenever she thought of setting
up a business on her own. Her parents have been advising her to accept the
job as it offers the comfort of a secure job with no major uncertainties. There
were suggestions that the pressure of handling a business on her own will be
high and being a lady she would find it tough to move on. However, she has
been feeling from the day of her campus inten/iew that she has been detained
to do bigger things in life.
She had consulted some of her professors and visited some successful business
women. After much deliberations and thought, she decided not to accept the
job offer and instead planned a business venture on her own. She decided
to start a mini cafe with the USP of traditional and homely taste. Most of the
recipe were decided by her grand mother. The cafe which started as a small
outlet with no seating capacity became popular within a span of time. She was
very particular in maintaining the quality and taste of the products since, it was
guided by her grandmother, the traditional taste could be maintained. The fact
that they prepare the items at home, the incidental cost due to intermediaries
could be saved. Thus she could maintain the quality and price.
Soon the business became a success. However, many people in the vicinity
got inspired with the Idea and started trying the same business model. This
led to stiff competition. She has realised that the profits from the business
decreasing due to reduced volume of sales. She is now in a pricing dilemma
as to whether to increase the price of products at the risk of loosing some
customers to her competitors who may sell it cheaper or to keep the price
steady at the risk of incurring losses.
a) Does lnaaya posses the major qualities that are required to become a
successful entrepreneur ? Explain.
b) What strategies should lnaaya adopt to sustain her business in the market
in the light of the stiff competition she started to face.