Download BU (Bangalore University) MBA 2nd Semester 2018 July Innovation Management Question Paper

Download BU (Bangalore University) MBA (Master of Business Administration) 2nd Semester 2018 July Innovation Management Question Paper

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II Semester MBA. Degree Examination, July 2018
(0808)
MANAGEMENT
2.7 : Innovation Management
Time : 3 Hours Max. Marks : 70
SECTION ? A
Answer any five questions from the following. Each question carries 5 marks.
(5x5=25)
1. What is Disruptive innovation ? illustrate with suitable example
2. Outline the various sources of innovation.
3. What is Blue Ocean strategy ? Does it strengthen the competitive advantage
of a firm.
4. Discuss the various soft methods of innovation management.
5. What is service design innovation ? Bring out the different stages of service
design innovation.
6. ?Innovation in technology contributes to the changes in society?. Elucidate.
7. Explain intellectual property of innovations with suitable examples.
SECTION ? B
Answer any three questions from the following. Each question carries
10 marks. (3x10=30)
8. ?Innovation is the process of turning ideas into manufacturabie and marketable
form?. Substantiate your answer.
9. Explain various sources of finance for innovation ? Use suitable examples of
your choice.
10. Discuss the different tools of intellectual property to protect innovation.
11. Explain the systemic and analytical methods and techniques of innovation
management.
P.T.O.

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SECTION ? C
Compulsory case study : (1 x15=15)
12. Big industrial projects are often blamed for taking land, water and labour
away from agriculture, but in Jamnagar, some big industrialists have done the
opposite-turned acres of barren land into mango orchards. Some industry that
are known for their highly polluting refineries and cement plants are among
the leading mango producers of the country. The polluting industries need to
maintain a certain area as buffergreen zone. This should be done by earmarking
certain extend of land for plantation in the vicinity of the factory. Some of
these companies have taken up this as a challenge to venture into horticulture
production that too in a semi-arid zone with less water availability. They have
planted large number of mango trees with organic farming practices. Each tree
was irrigated with drip irrigation facility to conserve water. The varieties planted
would bear fruits in 3-5 years instead of the long period. The companies now
produce high quality mangoes.
The companies work on earning goodwill of the farmers. They encourage farmers
to visit its orchard and learn from its innovative practices. It also distributes
one lakh free saplings to farmers every year. Thus the entrepreneurs were
able to convert what was once a threat to their business in the form of fine due
to pollution to a ecologically sustainable business practice that protects the
environment and produce some income to the company.
It plays a strategic role in maintaining relationship and goodwill. Neatly packed
10 kg organic mango boxes from these industrial houses during summer is
among the most sought-a?er gifts by stake holders and employees.
Based on the case study, answer the following questions :
a) What innovativeness did the companies inculcate to reduce pollution ?
b) Explain the strategy adopted by these companies to convert a threat to their
existence to an opportunity for furthering their business interest.
c) If you Were the CEO of a company that faces similar challenges, what would
be your strategy to overcome the threats of closure ?