Download BU (Bangalore University) MBA 2nd Semester 2018 July Managerial Research Methods Question Paper

Download BU (Bangalore University) MBA (Master of Business Administration) 2nd Semester 2018 July Managerial Research Methods Question Paper

Ill?llllll?lllllill PG - 594
II Semester M.B.A. Degree Examination, July 2018
(0303 Scheme)
MANAGEMENT ?
2.2 : Management Research Methods
Time : 3 Hours Max. Marks : 70
SECTION ? A
Answer any five questions from the following, \each question carries 5 marks.
(5x5=25)
1. Explain with suitable example the different types of research.
. Differentiate between type I error and type II error.
. Discuss the process of research.
. What do you understand by validity and reliability of questionnaire ?
. What is APA format of writing bibliography ? Give suitable example.
. Distinguish between probability and non probability sampling design.
\lmm-h-OJN
. Explain the classification of secondary data source.
SECTION ? B
Answer any three questions from the following, each question carries 10 marks.
(3x10=30)
8. With suitable examples, explain the different scales of measurement.
9. Develop a questionnaire to conduct a market research for an FMCG product.
10. Explain the procedure for doing a hypothesis test.
11. Using the survey method, explain how you would do data collection for a
research problem of your choice.
P.T.O.

IP???
I
5
PG - 594 ? , IHIIHIIIIIH
SECTION - C
12. 90mpulsory case study : (1 x1 5:1 5)
Shridhar from Bengaluru, had developed an electric car-VERVE (It is a fully
automatic, no clutch, no gears), two-door hatchback, easily seating two adults
and two children with a small turning radius of just 3.5 metres). It runs on
batteries and as compared to other electric vehicles, has an onboard charger
to facilitate easy charging which can be carried out by plugging into any 15
amp socket at home or work. A full battery charge takes less than seven hours
and gives a range of 80 km. In a quick?charge mode (two-and-a-half hours)
80 percent charge is attained which is'good enough for 65 km. A full charge
consumes just about 9 units of electricity. Somehow the product did not take
off the way he expected. He is contemplating about repositioning the car. As he
stood looking at the prototype, he knew that there were a couple of questions
to which he must find answers before he undertook the repositioning exercise.
Who should be the targeted segment ? old people, young students just going
to cellege, housewives, or....? What should be the positioning stance ? What
kind of image would these customers relate to ? Was a new name or punch
line required ? How should the promotions be undertaken ? Hyundai had done
it with Shah Rukh Khan, should he aIso consider a celebrity ? If yes who ?
1) What kind of research study should Shridhar undertake '? Define the
objectives of his research.
2) Do the stated objectives have scope for a qualitative research ?
3) Which method(s) would you recommend and why ?
4) Can you construct a template for conducting the study ? What element
would you advice Shridhar to keep in mind and why '?