Download BU (Bangalore University) MBA 4th Semester 2016 July International Marketing Strategy Question Paper

Download BU (Bangalore University) MBA (Master of Business Administration) 4th Semester 2016 July International Marketing Strategy Question Paper

Illllllllllllllllllllllllllllll|||l PG - 933
IV Semester MBA. Degree Examination, July 2016
(6308)
MANAGEMENT
4.3.2 : International Marketing Strategy
Time : 3 Hours Max. Marks : 70
Instruction : Answer all Sections.
SECTION ? A
Answer any five of the following questions. Each question carries five marks. (55:25)
1.
2.
3.
Briefly explain factor endowment and comparative cost theory of trade.
How do cultural and social factors affect International Marketing ? Explain.
Enumerate the various factors to be considered while designing a product for the
international market.
. What are the advantages and limitations of indirect exporting '?
. What is new product development in Global markets ? What are the stages in the
NPD ?
. What should be the basis of pricing in a developing country like India ? Why ?
. Elucidate the significance of Bill of Lading, Shipping bill and Bill of exchange in
the documentation procedure.
SECTION ? B
Answer any three questions. Each question carries ten marks. (3x10=30)
8.
9.
Explain the factors preventing firms from engaging in successful international
ventures.
Explain the strategies to be employed by global company on its product planning
and promotion.
P.T.O.

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10. Discuss in detail the international marketing research process.
1 1 . Is the concept of Product Life Cycle of any utility for an international market ? If so,
how can knowledge of changes in PLC be used by international marketers in
developing their product market strategies ?
SECTION ? C
Case Study : (1 x15=15)
12. You have been appointed as Export Manager of a company manufacturing and
marketing readymade garments. You have been asked by your Managing Director
to locate a fewforeign markets holding export prospects for readymade garments
made by your company. Prepare a work plan clearly indicating the steps you
would liked to take for the purpose.