Download Anna University MBA Important Question Bank 2nd Sem 1915207 Marketing Management

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DEPARTMENT OF MANAGEMENT STUDIES

QUESTION BANK

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II SEMESTER
1915207 MARKETING MANAGEMENT
Regulation ? 2019
Academic Year 2019 - 2020

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Prepared by
Dr.K.Sentamil Selvan, Assistant Professor (Sel.G)/MBA

--- Content provided by‍ FirstRanker.com ---

Mr.S.Raja ? Asst. Professor /MBA


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1


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DEPARTMENT OF MANAGEMENT STUDIES

QUESTION BANK

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II SEMESTER
1915207 MARKETING MANAGEMENT
Regulation ? 2019
Academic Year 2019 - 2020

--- Content provided by​ FirstRanker.com ---

--- Content provided by⁠ FirstRanker.com ---

Prepared by
Dr.K.Sentamil Selvan, Assistant Professor (Sel.G)/MBA
Mr.S.Raja ? Asst. Professor /MBA

--- Content provided by‍ FirstRanker.com ---

2

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(An
?

DEPARTMENT OF MANAGEMENT STUDIES

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QUESTION BANK

SUBJECT : 1915207 MARKETING MANAGEMENT
SEM / YEAR: II/I
UNIT- I INTRODUCTION 09

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SYLLABUS:Marketing ? Definitions - Conceptual frame work ? Marketing Process-Marketing environment:
Internal and External - Marketing interface with other functional areas ? Production, Finance, Human Relations
Management, Information System. Marketing in global environment.
PART A
SNO Questions BT Level Competence

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1 What is Marketing Management? BTL 1 Remembering
2 Write about the evolution of marketing. BTL 2 Understanding
3 Identify major markets available to the marketer. BTL 3 Applying
4 Briefly examine the societal marketing concept BTL 4 Analyzing
5 Prioritize the objectives of marketing BTL 5 Evaluating

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6 How would you interpret the term marketing interface? BTL 6 Creating
7 List the difference between Marketing and selling. BTL 1 Remembering
8 Illustrate with example why industrial demand is called derived demand. BTL 3 Applying
9
How can the marketer utilize the information relating to needs, wants

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and demand?
BTL 3 Applying
10 Examine the production concept. BTL 4 Analyzing
11 Knowledge of external Marketing environment is important ?Evaluate. BTL 5 Evaluating
12 What do you mean by Marketing intermediaries? BTL 6 Creating

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13
What are the major ways available for a marketer to enter a foreign
market?
BTL 1 Remembering
14

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Summarize the important factors that influence the internal environment
of the Organization
BTL2 Understanding
15
How the marketer can utilize the information relating to the political

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environment?
BTL 3 Applying
16 Point out the importance of Human Relations Management in Marketing. BTL 4 Analyzing
17 Define Value Creation. BTL 1 Remembering
18 New technology creates new opportunists for marketers ?outline BTL 2 Understanding

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19 Why the Joint Venture is required? BTL 1
Remembering
20
What are the advantages and disadvantages of Licensing arrangement
used to enter a foreign country?

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BTL 1
Remembering

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DEPARTMENT OF MANAGEMENT STUDIES

QUESTION BANK

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II SEMESTER
1915207 MARKETING MANAGEMENT
Regulation ? 2019
Academic Year 2019 - 2020

--- Content provided by​ FirstRanker.com ---

--- Content provided by‌ FirstRanker.com ---

Prepared by
Dr.K.Sentamil Selvan, Assistant Professor (Sel.G)/MBA
Mr.S.Raja ? Asst. Professor /MBA

--- Content provided by‌ FirstRanker.com ---

2

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(An
?

DEPARTMENT OF MANAGEMENT STUDIES

--- Content provided by⁠ FirstRanker.com ---

QUESTION BANK

SUBJECT : 1915207 MARKETING MANAGEMENT
SEM / YEAR: II/I
UNIT- I INTRODUCTION 09

--- Content provided by⁠ FirstRanker.com ---

SYLLABUS:Marketing ? Definitions - Conceptual frame work ? Marketing Process-Marketing environment:
Internal and External - Marketing interface with other functional areas ? Production, Finance, Human Relations
Management, Information System. Marketing in global environment.
PART A
SNO Questions BT Level Competence

--- Content provided by⁠ FirstRanker.com ---

1 What is Marketing Management? BTL 1 Remembering
2 Write about the evolution of marketing. BTL 2 Understanding
3 Identify major markets available to the marketer. BTL 3 Applying
4 Briefly examine the societal marketing concept BTL 4 Analyzing
5 Prioritize the objectives of marketing BTL 5 Evaluating

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6 How would you interpret the term marketing interface? BTL 6 Creating
7 List the difference between Marketing and selling. BTL 1 Remembering
8 Illustrate with example why industrial demand is called derived demand. BTL 3 Applying
9
How can the marketer utilize the information relating to needs, wants

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and demand?
BTL 3 Applying
10 Examine the production concept. BTL 4 Analyzing
11 Knowledge of external Marketing environment is important ?Evaluate. BTL 5 Evaluating
12 What do you mean by Marketing intermediaries? BTL 6 Creating

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13
What are the major ways available for a marketer to enter a foreign
market?
BTL 1 Remembering
14

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Summarize the important factors that influence the internal environment
of the Organization
BTL2 Understanding
15
How the marketer can utilize the information relating to the political

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environment?
BTL 3 Applying
16 Point out the importance of Human Relations Management in Marketing. BTL 4 Analyzing
17 Define Value Creation. BTL 1 Remembering
18 New technology creates new opportunists for marketers ?outline BTL 2 Understanding

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19 Why the Joint Venture is required? BTL 1
Remembering
20
What are the advantages and disadvantages of Licensing arrangement
used to enter a foreign country?

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BTL 1
Remembering


3

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PART B
1 What are the core concepts of marketing? Explain in detail.(13) BTL 1 Remembering
2
Explain how the external environment affects the marketing operations of

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the Company. Summarize the ?Other functions performed by the
Marketer?(13)
BTL 2 Understanding
3
Analyze the major lessons learnt by industrial marketers from

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environmental analysis? What are the relevant external environment
factors for a large diesel generator marketer?(13)
BTL 3 Applying
4 a Analyze the facilitating function of the marketing department.(6)
BTL 4 Analysing

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b Examine the challenges of Marketing in India.(7)
5 a
Discuss the different philosophies/orientation companies adopt in relation
to marketing management.(6)
BTL 5 Evaluating

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b
Elaborate on the prospects and challenges of Marketing in the present
global Environment(7)
6
purpose, to create a

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customer?. Discuss the statement keeping in view the nature and purpose
of marketing.(13)
BTL 6 Creating
7

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Why do companies undertake selling in the foreign country? What is the
scope of Holistic Marketing?(13)
BTL 1 Remembering
8
Forces in the internal environment of the company are controllable ?

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explain.(13)
BTL 2 Understanding
9 a
What is management information system and give its role in marketing
management. (7)

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BTL 3 Applying
b
Describe the components in which marketing activities interface with
finance department.(6)
10

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Examine how markets are classified on the basis of nature of transaction
and on the basis of commodities .(13)
BTL 4 Analysing
11 What is the relevance of Marketing to society?(13) BTL 1 Remembering
12

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Explain in detail the challenges and opportunities of marketing in global
environment.
BTL 2 Understanding
13
Analyze in detail how marketing interfaces with other functional

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departments of management like HR, Finance, production and information
systems.(13)
BTL 4 Analysing
14 What is meant by ?Utility in the content of Marketing?(13) BTL 1 Remembering

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PART C
1 What are the current approaches used in marketing?
2 A popular Indian brand wants to establish coffee vending machine in various cities and locations in the
country.
Before they establish, the company wants to know their market opportunities and environment.

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A)Formulate a market feasibility study to help them from a marketing plan.(9)
B)Develop an analysis of their marketing and competitive marketing(6)
3
Imagine yourself as a marketing manager and narrate your experience about marketing project that
you brought in on time & under budget

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4 What you see a challenge that today?s marketing manager?s face?


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1


(An
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DEPARTMENT OF MANAGEMENT STUDIES

QUESTION BANK

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II SEMESTER
1915207 MARKETING MANAGEMENT
Regulation ? 2019
Academic Year 2019 - 2020

--- Content provided by⁠ FirstRanker.com ---

--- Content provided by‌ FirstRanker.com ---

Prepared by
Dr.K.Sentamil Selvan, Assistant Professor (Sel.G)/MBA
Mr.S.Raja ? Asst. Professor /MBA

--- Content provided by‍ FirstRanker.com ---

2

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(An
?

DEPARTMENT OF MANAGEMENT STUDIES

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QUESTION BANK

SUBJECT : 1915207 MARKETING MANAGEMENT
SEM / YEAR: II/I
UNIT- I INTRODUCTION 09

--- Content provided by​ FirstRanker.com ---

SYLLABUS:Marketing ? Definitions - Conceptual frame work ? Marketing Process-Marketing environment:
Internal and External - Marketing interface with other functional areas ? Production, Finance, Human Relations
Management, Information System. Marketing in global environment.
PART A
SNO Questions BT Level Competence

--- Content provided by FirstRanker.com ---

1 What is Marketing Management? BTL 1 Remembering
2 Write about the evolution of marketing. BTL 2 Understanding
3 Identify major markets available to the marketer. BTL 3 Applying
4 Briefly examine the societal marketing concept BTL 4 Analyzing
5 Prioritize the objectives of marketing BTL 5 Evaluating

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6 How would you interpret the term marketing interface? BTL 6 Creating
7 List the difference between Marketing and selling. BTL 1 Remembering
8 Illustrate with example why industrial demand is called derived demand. BTL 3 Applying
9
How can the marketer utilize the information relating to needs, wants

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and demand?
BTL 3 Applying
10 Examine the production concept. BTL 4 Analyzing
11 Knowledge of external Marketing environment is important ?Evaluate. BTL 5 Evaluating
12 What do you mean by Marketing intermediaries? BTL 6 Creating

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13
What are the major ways available for a marketer to enter a foreign
market?
BTL 1 Remembering
14

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Summarize the important factors that influence the internal environment
of the Organization
BTL2 Understanding
15
How the marketer can utilize the information relating to the political

--- Content provided by⁠ FirstRanker.com ---

environment?
BTL 3 Applying
16 Point out the importance of Human Relations Management in Marketing. BTL 4 Analyzing
17 Define Value Creation. BTL 1 Remembering
18 New technology creates new opportunists for marketers ?outline BTL 2 Understanding

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19 Why the Joint Venture is required? BTL 1
Remembering
20
What are the advantages and disadvantages of Licensing arrangement
used to enter a foreign country?

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BTL 1
Remembering


3

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PART B
1 What are the core concepts of marketing? Explain in detail.(13) BTL 1 Remembering
2
Explain how the external environment affects the marketing operations of

--- Content provided by‍ FirstRanker.com ---

the Company. Summarize the ?Other functions performed by the
Marketer?(13)
BTL 2 Understanding
3
Analyze the major lessons learnt by industrial marketers from

--- Content provided by‌ FirstRanker.com ---

environmental analysis? What are the relevant external environment
factors for a large diesel generator marketer?(13)
BTL 3 Applying
4 a Analyze the facilitating function of the marketing department.(6)
BTL 4 Analysing

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b Examine the challenges of Marketing in India.(7)
5 a
Discuss the different philosophies/orientation companies adopt in relation
to marketing management.(6)
BTL 5 Evaluating

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b
Elaborate on the prospects and challenges of Marketing in the present
global Environment(7)
6
purpose, to create a

--- Content provided by‌ FirstRanker.com ---

customer?. Discuss the statement keeping in view the nature and purpose
of marketing.(13)
BTL 6 Creating
7

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Why do companies undertake selling in the foreign country? What is the
scope of Holistic Marketing?(13)
BTL 1 Remembering
8
Forces in the internal environment of the company are controllable ?

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explain.(13)
BTL 2 Understanding
9 a
What is management information system and give its role in marketing
management. (7)

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BTL 3 Applying
b
Describe the components in which marketing activities interface with
finance department.(6)
10

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Examine how markets are classified on the basis of nature of transaction
and on the basis of commodities .(13)
BTL 4 Analysing
11 What is the relevance of Marketing to society?(13) BTL 1 Remembering
12

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Explain in detail the challenges and opportunities of marketing in global
environment.
BTL 2 Understanding
13
Analyze in detail how marketing interfaces with other functional

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departments of management like HR, Finance, production and information
systems.(13)
BTL 4 Analysing
14 What is meant by ?Utility in the content of Marketing?(13) BTL 1 Remembering

--- Content provided by​ FirstRanker.com ---

PART C
1 What are the current approaches used in marketing?
2 A popular Indian brand wants to establish coffee vending machine in various cities and locations in the
country.
Before they establish, the company wants to know their market opportunities and environment.

--- Content provided by FirstRanker.com ---

A)Formulate a market feasibility study to help them from a marketing plan.(9)
B)Develop an analysis of their marketing and competitive marketing(6)
3
Imagine yourself as a marketing manager and narrate your experience about marketing project that
you brought in on time & under budget

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4 What you see a challenge that today?s marketing manager?s face?



4

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UNIT-II MARKETING STRATEGY 09
SYLLABUS:Marketing strategy formulations ? Key Drivers of Marketing Strategies - Strategies for Industrial
Marketing ? Consumer Marketing ? Services marketing ? Competitor analysis - Analysis of consumer and
industrial markets ? Marketing Mix in International Environment.

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PART A
SNO Questions BT Level Competence
1 Define industrial Marketing. BTL 1 Remembering
2 Briefly explain the term product. BTL 2 Understanding
3 Identify the strategies for marketing services. BTL 3 Applying

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4 Differentiate between industrial and consumer marketing. BTL 4 Analyzing
5 Discuss the different types of consumer products. BTL 5 Evaluating
6 In your opinion what are the different types of industrial products BTL 6 Creating
7 What is services marketing? BTL 1 Remembering
8 Outline the unique characteristics of services. BTL 2 Understanding

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9 Write a short note on competitor analysis. BTL 3 Applying
10 Classify the different forms of competition. BTL 4 Analyzing
11 Define Marketing Strategy and marketing plan. BTL 5 Evaluating
12 What do you mean by marketing mix? BTL 6 Creating
13 List the strategies employed in consumer durable marketing. BTL 1 Remembering

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14 Examine word of mouth strategy. BTL2 Understanding
15 Illustrate the term competitor. BTL 3 Applying
16 Assess the benefits of competitor analysis. BTL 4 Analyzing
17 What do you mean by threat of substitutes? BTL 1 Remembering
18 Explain the bargaining power of the buyer. BTL 2 Understanding

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19 Identify the main sources of competitor information. BTL 1 Remembering
20 List the types of international marketing mix strategy. BTL 1 Remembering

PART B
1 a

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How would you do a competitor analysis for a company of your choice?
What are the three types of competition a company faces?(13)
BTL 1 Remembering
2
Explain what is meant by marketing strategy and the key drivers of

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marketing strategy.(13)
BTL 2 Understanding
3 a
Identify and explain the characteristics that affect the marketing of
services and the additional considerations that services requirement.(7)

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BTL 3 Applying
b
Applying theory, define the product and identify the major classification
of products.(6)

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4
Under what circumstances purchasing decision of industrial customers
are irrational? Explain with an example.(13)
BTL 4 Analysing
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DEPARTMENT OF MANAGEMENT STUDIES

QUESTION BANK

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II SEMESTER
1915207 MARKETING MANAGEMENT
Regulation ? 2019
Academic Year 2019 - 2020

--- Content provided by‍ FirstRanker.com ---

--- Content provided by‌ FirstRanker.com ---

Prepared by
Dr.K.Sentamil Selvan, Assistant Professor (Sel.G)/MBA

--- Content provided by⁠ FirstRanker.com ---

Mr.S.Raja ? Asst. Professor /MBA



2

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(An
?

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DEPARTMENT OF MANAGEMENT STUDIES
QUESTION BANK

SUBJECT : 1915207 MARKETING MANAGEMENT
SEM / YEAR: II/I

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UNIT- I INTRODUCTION 09
SYLLABUS:Marketing ? Definitions - Conceptual frame work ? Marketing Process-Marketing environment:
Internal and External - Marketing interface with other functional areas ? Production, Finance, Human Relations
Management, Information System. Marketing in global environment.
PART A

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SNO Questions BT Level Competence
1 What is Marketing Management? BTL 1 Remembering
2 Write about the evolution of marketing. BTL 2 Understanding
3 Identify major markets available to the marketer. BTL 3 Applying
4 Briefly examine the societal marketing concept BTL 4 Analyzing

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5 Prioritize the objectives of marketing BTL 5 Evaluating
6 How would you interpret the term marketing interface? BTL 6 Creating
7 List the difference between Marketing and selling. BTL 1 Remembering
8 Illustrate with example why industrial demand is called derived demand. BTL 3 Applying
9

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How can the marketer utilize the information relating to needs, wants
and demand?
BTL 3 Applying
10 Examine the production concept. BTL 4 Analyzing
11 Knowledge of external Marketing environment is important ?Evaluate. BTL 5 Evaluating

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12 What do you mean by Marketing intermediaries? BTL 6 Creating
13
What are the major ways available for a marketer to enter a foreign
market?
BTL 1 Remembering

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14
Summarize the important factors that influence the internal environment
of the Organization
BTL2 Understanding
15

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How the marketer can utilize the information relating to the political
environment?
BTL 3 Applying
16 Point out the importance of Human Relations Management in Marketing. BTL 4 Analyzing
17 Define Value Creation. BTL 1 Remembering

--- Content provided by‌ FirstRanker.com ---

18 New technology creates new opportunists for marketers ?outline BTL 2 Understanding
19 Why the Joint Venture is required? BTL 1
Remembering
20
What are the advantages and disadvantages of Licensing arrangement

--- Content provided by FirstRanker.com ---

used to enter a foreign country?
BTL 1
Remembering

--- Content provided by​ FirstRanker.com ---

3

PART B
1 What are the core concepts of marketing? Explain in detail.(13) BTL 1 Remembering
2

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Explain how the external environment affects the marketing operations of
the Company. Summarize the ?Other functions performed by the
Marketer?(13)
BTL 2 Understanding
3

--- Content provided by​ FirstRanker.com ---

Analyze the major lessons learnt by industrial marketers from
environmental analysis? What are the relevant external environment
factors for a large diesel generator marketer?(13)
BTL 3 Applying
4 a Analyze the facilitating function of the marketing department.(6)

--- Content provided by‌ FirstRanker.com ---

BTL 4 Analysing
b Examine the challenges of Marketing in India.(7)
5 a
Discuss the different philosophies/orientation companies adopt in relation
to marketing management.(6)

--- Content provided by​ FirstRanker.com ---

BTL 5 Evaluating
b
Elaborate on the prospects and challenges of Marketing in the present
global Environment(7)
6

--- Content provided by⁠ FirstRanker.com ---

purpose, to create a
customer?. Discuss the statement keeping in view the nature and purpose
of marketing.(13)
BTL 6 Creating
7

--- Content provided by FirstRanker.com ---

Why do companies undertake selling in the foreign country? What is the
scope of Holistic Marketing?(13)
BTL 1 Remembering
8

--- Content provided by FirstRanker.com ---

Forces in the internal environment of the company are controllable ?
explain.(13)
BTL 2 Understanding
9 a
What is management information system and give its role in marketing

--- Content provided by‌ FirstRanker.com ---

management. (7)
BTL 3 Applying
b
Describe the components in which marketing activities interface with
finance department.(6)

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10
Examine how markets are classified on the basis of nature of transaction
and on the basis of commodities .(13)
BTL 4 Analysing
11 What is the relevance of Marketing to society?(13) BTL 1 Remembering

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12
Explain in detail the challenges and opportunities of marketing in global
environment.
BTL 2 Understanding
13

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Analyze in detail how marketing interfaces with other functional
departments of management like HR, Finance, production and information
systems.(13)
BTL 4 Analysing
14 What is meant by ?Utility in the content of Marketing?(13) BTL 1 Remembering

--- Content provided by‍ FirstRanker.com ---

PART C
1 What are the current approaches used in marketing?
2 A popular Indian brand wants to establish coffee vending machine in various cities and locations in the
country.

--- Content provided by‍ FirstRanker.com ---

Before they establish, the company wants to know their market opportunities and environment.
A)Formulate a market feasibility study to help them from a marketing plan.(9)
B)Develop an analysis of their marketing and competitive marketing(6)
3
Imagine yourself as a marketing manager and narrate your experience about marketing project that

--- Content provided by FirstRanker.com ---

you brought in on time & under budget
4 What you see a challenge that today?s marketing manager?s face?

--- Content provided by⁠ FirstRanker.com ---

4

UNIT-II MARKETING STRATEGY 09
SYLLABUS:Marketing strategy formulations ? Key Drivers of Marketing Strategies - Strategies for Industrial
Marketing ? Consumer Marketing ? Services marketing ? Competitor analysis - Analysis of consumer and

--- Content provided by‍ FirstRanker.com ---

industrial markets ? Marketing Mix in International Environment.
PART A
SNO Questions BT Level Competence
1 Define industrial Marketing. BTL 1 Remembering
2 Briefly explain the term product. BTL 2 Understanding

--- Content provided by‍ FirstRanker.com ---

3 Identify the strategies for marketing services. BTL 3 Applying
4 Differentiate between industrial and consumer marketing. BTL 4 Analyzing
5 Discuss the different types of consumer products. BTL 5 Evaluating
6 In your opinion what are the different types of industrial products BTL 6 Creating
7 What is services marketing? BTL 1 Remembering

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8 Outline the unique characteristics of services. BTL 2 Understanding
9 Write a short note on competitor analysis. BTL 3 Applying
10 Classify the different forms of competition. BTL 4 Analyzing
11 Define Marketing Strategy and marketing plan. BTL 5 Evaluating
12 What do you mean by marketing mix? BTL 6 Creating

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13 List the strategies employed in consumer durable marketing. BTL 1 Remembering
14 Examine word of mouth strategy. BTL2 Understanding
15 Illustrate the term competitor. BTL 3 Applying
16 Assess the benefits of competitor analysis. BTL 4 Analyzing
17 What do you mean by threat of substitutes? BTL 1 Remembering

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18 Explain the bargaining power of the buyer. BTL 2 Understanding
19 Identify the main sources of competitor information. BTL 1 Remembering
20 List the types of international marketing mix strategy. BTL 1 Remembering

PART B

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1 a
How would you do a competitor analysis for a company of your choice?
What are the three types of competition a company faces?(13)
BTL 1 Remembering
2

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Explain what is meant by marketing strategy and the key drivers of
marketing strategy.(13)
BTL 2 Understanding
3 a
Identify and explain the characteristics that affect the marketing of

--- Content provided by‍ FirstRanker.com ---

services and the additional considerations that services requirement.(7)
BTL 3 Applying
b
Applying theory, define the product and identify the major classification
of products.(6)

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4
Under what circumstances purchasing decision of industrial customers
are irrational? Explain with an example.(13)
BTL 4 Analysing

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5

5 Compile the strategies followed by market leaders and challengers.(13) BTL 5 Evaluating
6 Market Nicher strategies are also profitable ?Explain.(13) BTL 6 Creating

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7
What are the differences between consumer markets and industrial
markets?(13)
BTL 1 Remembering
8

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Discuss the strategy of mass customization, the product market
situations and where it can be used.(13)
BTL 2 Understanding
9
Describe the salient features, methodology and challenges of services

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marketing. (13)
BTL 3 Applying
10
Outline the importance and functions of marketing mix in development of
effective marketing strategies. (13)

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BTL 4 Analysing
11
List and explain the steps involved in industry?s buying decision
process.(13)
BTL 1 Remembering

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12
How companies adapt their marketing mixes for international markets?
(13)
BTL 2 Understanding
13 Examine the consumers buying decision behavior(13) BTL 4 Analysing

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14 What are the elements of the strategic marketing mix- Explain(13) BTL 1 Remembering

PART C
1
Mention few competitors for a product of your choice and give the qualities OF competition products that

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you wish your brand had.
2
Explain the formulation of marketing mix of a service organization. Give examples of bank or insurance
marketing mix.
3

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Using competitor analysis evaluates the strengths and weakness of competitor firm of your choice.
4
Organization directs its marketing efforts at 2 or more segments by developing a marketing mix for each
segment.

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UNIT- III MARKETING MIX DECISIONS 09
SYLLABUS:Product planning and development ? Product life cycle ? New product Development and
Management
? Market Segmentation ? Targeting and Positioning ? Multi Channel Distribution strategies ? Advertising and
sales promotions ? Pricing Objectives, Policies and methods.

--- Content provided by FirstRanker.com ---

PART A
S.no Questions BT Level Competence
1
What is meant by Product? BTL 1 Remembering
2

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Write the significance of product planning. BTL 2 Understanding
3
Give the role of communication channel management in product
positioning.
BTL 3 Applying

--- Content provided by FirstRanker.com ---

FirstRanker.com - FirstRanker's Choice

1

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(An
?

DEPARTMENT OF MANAGEMENT STUDIES

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QUESTION BANK

II SEMESTER
1915207 MARKETING MANAGEMENT
Regulation ? 2019

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Academic Year 2019 - 2020

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Prepared by

--- Content provided by​ FirstRanker.com ---

Dr.K.Sentamil Selvan, Assistant Professor (Sel.G)/MBA
Mr.S.Raja ? Asst. Professor /MBA

--- Content provided by‌ FirstRanker.com ---

2


(An
?

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DEPARTMENT OF MANAGEMENT STUDIES
QUESTION BANK

SUBJECT : 1915207 MARKETING MANAGEMENT

--- Content provided by‌ FirstRanker.com ---

SEM / YEAR: II/I
UNIT- I INTRODUCTION 09
SYLLABUS:Marketing ? Definitions - Conceptual frame work ? Marketing Process-Marketing environment:
Internal and External - Marketing interface with other functional areas ? Production, Finance, Human Relations
Management, Information System. Marketing in global environment.

--- Content provided by⁠ FirstRanker.com ---

PART A
SNO Questions BT Level Competence
1 What is Marketing Management? BTL 1 Remembering
2 Write about the evolution of marketing. BTL 2 Understanding
3 Identify major markets available to the marketer. BTL 3 Applying

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4 Briefly examine the societal marketing concept BTL 4 Analyzing
5 Prioritize the objectives of marketing BTL 5 Evaluating
6 How would you interpret the term marketing interface? BTL 6 Creating
7 List the difference between Marketing and selling. BTL 1 Remembering
8 Illustrate with example why industrial demand is called derived demand. BTL 3 Applying

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9
How can the marketer utilize the information relating to needs, wants
and demand?
BTL 3 Applying
10 Examine the production concept. BTL 4 Analyzing

--- Content provided by‌ FirstRanker.com ---

11 Knowledge of external Marketing environment is important ?Evaluate. BTL 5 Evaluating
12 What do you mean by Marketing intermediaries? BTL 6 Creating
13
What are the major ways available for a marketer to enter a foreign
market?

--- Content provided by​ FirstRanker.com ---

BTL 1 Remembering
14
Summarize the important factors that influence the internal environment
of the Organization
BTL2 Understanding

--- Content provided by‌ FirstRanker.com ---

15
How the marketer can utilize the information relating to the political
environment?
BTL 3 Applying
16 Point out the importance of Human Relations Management in Marketing. BTL 4 Analyzing

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17 Define Value Creation. BTL 1 Remembering
18 New technology creates new opportunists for marketers ?outline BTL 2 Understanding
19 Why the Joint Venture is required? BTL 1
Remembering
20

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What are the advantages and disadvantages of Licensing arrangement
used to enter a foreign country?
BTL 1
Remembering

--- Content provided by‌ FirstRanker.com ---

3

PART B
1 What are the core concepts of marketing? Explain in detail.(13) BTL 1 Remembering

--- Content provided by‍ FirstRanker.com ---

2
Explain how the external environment affects the marketing operations of
the Company. Summarize the ?Other functions performed by the
Marketer?(13)
BTL 2 Understanding

--- Content provided by‍ FirstRanker.com ---

3
Analyze the major lessons learnt by industrial marketers from
environmental analysis? What are the relevant external environment
factors for a large diesel generator marketer?(13)
BTL 3 Applying

--- Content provided by‌ FirstRanker.com ---

4 a Analyze the facilitating function of the marketing department.(6)
BTL 4 Analysing
b Examine the challenges of Marketing in India.(7)
5 a
Discuss the different philosophies/orientation companies adopt in relation

--- Content provided by⁠ FirstRanker.com ---

to marketing management.(6)
BTL 5 Evaluating
b
Elaborate on the prospects and challenges of Marketing in the present
global Environment(7)

--- Content provided by‌ FirstRanker.com ---

6
purpose, to create a
customer?. Discuss the statement keeping in view the nature and purpose
of marketing.(13)
BTL 6 Creating

--- Content provided by‍ FirstRanker.com ---

7

Why do companies undertake selling in the foreign country? What is the
scope of Holistic Marketing?(13)
BTL 1 Remembering

--- Content provided by‌ FirstRanker.com ---

8
Forces in the internal environment of the company are controllable ?
explain.(13)
BTL 2 Understanding
9 a

--- Content provided by​ FirstRanker.com ---

What is management information system and give its role in marketing
management. (7)
BTL 3 Applying
b
Describe the components in which marketing activities interface with

--- Content provided by FirstRanker.com ---

finance department.(6)
10
Examine how markets are classified on the basis of nature of transaction
and on the basis of commodities .(13)
BTL 4 Analysing

--- Content provided by‌ FirstRanker.com ---

11 What is the relevance of Marketing to society?(13) BTL 1 Remembering
12
Explain in detail the challenges and opportunities of marketing in global
environment.
BTL 2 Understanding

--- Content provided by​ FirstRanker.com ---

13
Analyze in detail how marketing interfaces with other functional
departments of management like HR, Finance, production and information
systems.(13)
BTL 4 Analysing

--- Content provided by‌ FirstRanker.com ---

14 What is meant by ?Utility in the content of Marketing?(13) BTL 1 Remembering

PART C
1 What are the current approaches used in marketing?
2 A popular Indian brand wants to establish coffee vending machine in various cities and locations in the

--- Content provided by​ FirstRanker.com ---

country.
Before they establish, the company wants to know their market opportunities and environment.
A)Formulate a market feasibility study to help them from a marketing plan.(9)
B)Develop an analysis of their marketing and competitive marketing(6)
3

--- Content provided by FirstRanker.com ---

Imagine yourself as a marketing manager and narrate your experience about marketing project that
you brought in on time & under budget
4 What you see a challenge that today?s marketing manager?s face?

--- Content provided by‌ FirstRanker.com ---

4

UNIT-II MARKETING STRATEGY 09
SYLLABUS:Marketing strategy formulations ? Key Drivers of Marketing Strategies - Strategies for Industrial

--- Content provided by‍ FirstRanker.com ---

Marketing ? Consumer Marketing ? Services marketing ? Competitor analysis - Analysis of consumer and
industrial markets ? Marketing Mix in International Environment.
PART A
SNO Questions BT Level Competence
1 Define industrial Marketing. BTL 1 Remembering

--- Content provided by​ FirstRanker.com ---

2 Briefly explain the term product. BTL 2 Understanding
3 Identify the strategies for marketing services. BTL 3 Applying
4 Differentiate between industrial and consumer marketing. BTL 4 Analyzing
5 Discuss the different types of consumer products. BTL 5 Evaluating
6 In your opinion what are the different types of industrial products BTL 6 Creating

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7 What is services marketing? BTL 1 Remembering
8 Outline the unique characteristics of services. BTL 2 Understanding
9 Write a short note on competitor analysis. BTL 3 Applying
10 Classify the different forms of competition. BTL 4 Analyzing
11 Define Marketing Strategy and marketing plan. BTL 5 Evaluating

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12 What do you mean by marketing mix? BTL 6 Creating
13 List the strategies employed in consumer durable marketing. BTL 1 Remembering
14 Examine word of mouth strategy. BTL2 Understanding
15 Illustrate the term competitor. BTL 3 Applying
16 Assess the benefits of competitor analysis. BTL 4 Analyzing

--- Content provided by FirstRanker.com ---

17 What do you mean by threat of substitutes? BTL 1 Remembering
18 Explain the bargaining power of the buyer. BTL 2 Understanding
19 Identify the main sources of competitor information. BTL 1 Remembering
20 List the types of international marketing mix strategy. BTL 1 Remembering

--- Content provided by FirstRanker.com ---

PART B
1 a
How would you do a competitor analysis for a company of your choice?
What are the three types of competition a company faces?(13)
BTL 1 Remembering

--- Content provided by FirstRanker.com ---

2
Explain what is meant by marketing strategy and the key drivers of
marketing strategy.(13)
BTL 2 Understanding
3 a

--- Content provided by⁠ FirstRanker.com ---

Identify and explain the characteristics that affect the marketing of
services and the additional considerations that services requirement.(7)
BTL 3 Applying
b
Applying theory, define the product and identify the major classification

--- Content provided by‌ FirstRanker.com ---

of products.(6)

4
Under what circumstances purchasing decision of industrial customers
are irrational? Explain with an example.(13)

--- Content provided by⁠ FirstRanker.com ---

BTL 4 Analysing

5

5 Compile the strategies followed by market leaders and challengers.(13) BTL 5 Evaluating

--- Content provided by⁠ FirstRanker.com ---

6 Market Nicher strategies are also profitable ?Explain.(13) BTL 6 Creating
7
What are the differences between consumer markets and industrial
markets?(13)
BTL 1 Remembering

--- Content provided by FirstRanker.com ---

8
Discuss the strategy of mass customization, the product market
situations and where it can be used.(13)
BTL 2 Understanding
9

--- Content provided by‌ FirstRanker.com ---

Describe the salient features, methodology and challenges of services
marketing. (13)
BTL 3 Applying
10
Outline the importance and functions of marketing mix in development of

--- Content provided by⁠ FirstRanker.com ---

effective marketing strategies. (13)
BTL 4 Analysing
11
List and explain the steps involved in industry?s buying decision
process.(13)

--- Content provided by​ FirstRanker.com ---

BTL 1 Remembering
12
How companies adapt their marketing mixes for international markets?
(13)
BTL 2 Understanding

--- Content provided by‌ FirstRanker.com ---

13 Examine the consumers buying decision behavior(13) BTL 4 Analysing
14 What are the elements of the strategic marketing mix- Explain(13) BTL 1 Remembering

PART C
1

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Mention few competitors for a product of your choice and give the qualities OF competition products that
you wish your brand had.
2
Explain the formulation of marketing mix of a service organization. Give examples of bank or insurance
marketing mix.

--- Content provided by⁠ FirstRanker.com ---

3
Using competitor analysis evaluates the strengths and weakness of competitor firm of your choice.
4
Organization directs its marketing efforts at 2 or more segments by developing a marketing mix for each
segment.

--- Content provided by⁠ FirstRanker.com ---

UNIT- III MARKETING MIX DECISIONS 09
SYLLABUS:Product planning and development ? Product life cycle ? New product Development and
Management
? Market Segmentation ? Targeting and Positioning ? Multi Channel Distribution strategies ? Advertising and

--- Content provided by​ FirstRanker.com ---

sales promotions ? Pricing Objectives, Policies and methods.
PART A
S.no Questions BT Level Competence
1
What is meant by Product? BTL 1 Remembering

--- Content provided by‌ FirstRanker.com ---

2
Write the significance of product planning. BTL 2 Understanding
3
Give the role of communication channel management in product
positioning.

--- Content provided by‌ FirstRanker.com ---

BTL 3 Applying

6

4

--- Content provided by⁠ FirstRanker.com ---

What is product planning and development? BTL 4 Analyzing

Summarize the various stages of Product Life cycle. BTL 5 Evaluating
5
6

--- Content provided by FirstRanker.com ---

Can you assess the importance of product planning and
Development?
BTL 6 Creating
7
Define Market Segmentation with examples. BTL 1 Remembering

--- Content provided by‍ FirstRanker.com ---

8
Briefly explain about undifferentiated marketing strategy. BTL 2 Understanding
9
Applying the theory briefly explain channel management. BTL 3 Applying
10

--- Content provided by‍ FirstRanker.com ---

Examine the term product price. List the objectives and factors
to be considered when setting the product price.
BTL 4 Analyzing
11
Briefly elaborate on penetration pricing. BTL 5 Evaluating

--- Content provided by FirstRanker.com ---

12
In your opinion what is market skimming price? BTL 6 Creating
13
What functions marketing channels perform? BTL 1 Remembering
14

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Outline the major channel alternatives open to companies. BTL2 Understanding
15
Illustrate the Multi channel Distribution strategies. BTL 3 Applying
16
Examine the term target marketing. BTL 4 Analyzing

--- Content provided by​ FirstRanker.com ---

17
Define sales promotion and its objectives. BTL 1 Remembering
18 Write a critical note on the policy of resale price maintenance. BTL 2 Understanding
19
Define the concept of advertising. BTL 1 Remembering

--- Content provided by FirstRanker.com ---

20
What are the factors affecting price of a product? BTL 1 Remembering

PART B
1 What are the objectives of Product Planning?(13) BTL 1 Remembering

--- Content provided by‍ FirstRanker.com ---

2 a
Illustrate about the different ways of segmenting the consumer
market. Determine the requirements for effective
segmentation.(13)
BTL 2 Understanding

--- Content provided by⁠ FirstRanker.com ---

b
Explain the reasons for failure of new product. What are the
forces influencing the management of new products(13)
3
Describe the various stages of Product life cycle and relevant

--- Content provided by​ FirstRanker.com ---

marketing implications. (13)
BTL 3 Applying
4 List out the objectives of product pricing.(13) BTL 4 Analyzing
5
Discuss about Customer demand oriented pricing methods.

--- Content provided by‍ FirstRanker.com ---

Elaborate on the functions performed by the distribution
channel .(13)
BTL 5 Evaluating
6 Explain about Indirect Channel of Distribution channel.(13) BTL 6 Creating
7

--- Content provided by⁠ FirstRanker.com ---

List and explain the stages involved in the new product
development (13).
BTL 1 Remembering
FirstRanker.com - FirstRanker's Choice

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1


(An
?

--- Content provided by​ FirstRanker.com ---

DEPARTMENT OF MANAGEMENT STUDIES

QUESTION BANK

--- Content provided by​ FirstRanker.com ---

II SEMESTER
1915207 MARKETING MANAGEMENT
Regulation ? 2019
Academic Year 2019 - 2020

--- Content provided by‌ FirstRanker.com ---

--- Content provided by‍ FirstRanker.com ---

Prepared by
Dr.K.Sentamil Selvan, Assistant Professor (Sel.G)/MBA
Mr.S.Raja ? Asst. Professor /MBA

--- Content provided by‌ FirstRanker.com ---

2

--- Content provided by‌ FirstRanker.com ---

(An
?

DEPARTMENT OF MANAGEMENT STUDIES

--- Content provided by‍ FirstRanker.com ---

QUESTION BANK

SUBJECT : 1915207 MARKETING MANAGEMENT
SEM / YEAR: II/I
UNIT- I INTRODUCTION 09

--- Content provided by FirstRanker.com ---

SYLLABUS:Marketing ? Definitions - Conceptual frame work ? Marketing Process-Marketing environment:
Internal and External - Marketing interface with other functional areas ? Production, Finance, Human Relations
Management, Information System. Marketing in global environment.
PART A
SNO Questions BT Level Competence

--- Content provided by FirstRanker.com ---

1 What is Marketing Management? BTL 1 Remembering
2 Write about the evolution of marketing. BTL 2 Understanding
3 Identify major markets available to the marketer. BTL 3 Applying
4 Briefly examine the societal marketing concept BTL 4 Analyzing
5 Prioritize the objectives of marketing BTL 5 Evaluating

--- Content provided by‌ FirstRanker.com ---

6 How would you interpret the term marketing interface? BTL 6 Creating
7 List the difference between Marketing and selling. BTL 1 Remembering
8 Illustrate with example why industrial demand is called derived demand. BTL 3 Applying
9
How can the marketer utilize the information relating to needs, wants

--- Content provided by FirstRanker.com ---

and demand?
BTL 3 Applying
10 Examine the production concept. BTL 4 Analyzing
11 Knowledge of external Marketing environment is important ?Evaluate. BTL 5 Evaluating
12 What do you mean by Marketing intermediaries? BTL 6 Creating

--- Content provided by‍ FirstRanker.com ---

13
What are the major ways available for a marketer to enter a foreign
market?
BTL 1 Remembering
14

--- Content provided by FirstRanker.com ---

Summarize the important factors that influence the internal environment
of the Organization
BTL2 Understanding
15
How the marketer can utilize the information relating to the political

--- Content provided by‌ FirstRanker.com ---

environment?
BTL 3 Applying
16 Point out the importance of Human Relations Management in Marketing. BTL 4 Analyzing
17 Define Value Creation. BTL 1 Remembering
18 New technology creates new opportunists for marketers ?outline BTL 2 Understanding

--- Content provided by FirstRanker.com ---

19 Why the Joint Venture is required? BTL 1
Remembering
20
What are the advantages and disadvantages of Licensing arrangement
used to enter a foreign country?

--- Content provided by‌ FirstRanker.com ---

BTL 1
Remembering


3

--- Content provided by⁠ FirstRanker.com ---

PART B
1 What are the core concepts of marketing? Explain in detail.(13) BTL 1 Remembering
2
Explain how the external environment affects the marketing operations of

--- Content provided by‌ FirstRanker.com ---

the Company. Summarize the ?Other functions performed by the
Marketer?(13)
BTL 2 Understanding
3
Analyze the major lessons learnt by industrial marketers from

--- Content provided by FirstRanker.com ---

environmental analysis? What are the relevant external environment
factors for a large diesel generator marketer?(13)
BTL 3 Applying
4 a Analyze the facilitating function of the marketing department.(6)
BTL 4 Analysing

--- Content provided by FirstRanker.com ---

b Examine the challenges of Marketing in India.(7)
5 a
Discuss the different philosophies/orientation companies adopt in relation
to marketing management.(6)
BTL 5 Evaluating

--- Content provided by‌ FirstRanker.com ---

b
Elaborate on the prospects and challenges of Marketing in the present
global Environment(7)
6
purpose, to create a

--- Content provided by‍ FirstRanker.com ---

customer?. Discuss the statement keeping in view the nature and purpose
of marketing.(13)
BTL 6 Creating
7

--- Content provided by‍ FirstRanker.com ---

Why do companies undertake selling in the foreign country? What is the
scope of Holistic Marketing?(13)
BTL 1 Remembering
8
Forces in the internal environment of the company are controllable ?

--- Content provided by‍ FirstRanker.com ---

explain.(13)
BTL 2 Understanding
9 a
What is management information system and give its role in marketing
management. (7)

--- Content provided by FirstRanker.com ---

BTL 3 Applying
b
Describe the components in which marketing activities interface with
finance department.(6)
10

--- Content provided by‍ FirstRanker.com ---

Examine how markets are classified on the basis of nature of transaction
and on the basis of commodities .(13)
BTL 4 Analysing
11 What is the relevance of Marketing to society?(13) BTL 1 Remembering
12

--- Content provided by‍ FirstRanker.com ---

Explain in detail the challenges and opportunities of marketing in global
environment.
BTL 2 Understanding
13
Analyze in detail how marketing interfaces with other functional

--- Content provided by⁠ FirstRanker.com ---

departments of management like HR, Finance, production and information
systems.(13)
BTL 4 Analysing
14 What is meant by ?Utility in the content of Marketing?(13) BTL 1 Remembering

--- Content provided by‌ FirstRanker.com ---

PART C
1 What are the current approaches used in marketing?
2 A popular Indian brand wants to establish coffee vending machine in various cities and locations in the
country.
Before they establish, the company wants to know their market opportunities and environment.

--- Content provided by‌ FirstRanker.com ---

A)Formulate a market feasibility study to help them from a marketing plan.(9)
B)Develop an analysis of their marketing and competitive marketing(6)
3
Imagine yourself as a marketing manager and narrate your experience about marketing project that
you brought in on time & under budget

--- Content provided by‌ FirstRanker.com ---

4 What you see a challenge that today?s marketing manager?s face?



4

--- Content provided by​ FirstRanker.com ---

UNIT-II MARKETING STRATEGY 09
SYLLABUS:Marketing strategy formulations ? Key Drivers of Marketing Strategies - Strategies for Industrial
Marketing ? Consumer Marketing ? Services marketing ? Competitor analysis - Analysis of consumer and
industrial markets ? Marketing Mix in International Environment.

--- Content provided by‍ FirstRanker.com ---

PART A
SNO Questions BT Level Competence
1 Define industrial Marketing. BTL 1 Remembering
2 Briefly explain the term product. BTL 2 Understanding
3 Identify the strategies for marketing services. BTL 3 Applying

--- Content provided by⁠ FirstRanker.com ---

4 Differentiate between industrial and consumer marketing. BTL 4 Analyzing
5 Discuss the different types of consumer products. BTL 5 Evaluating
6 In your opinion what are the different types of industrial products BTL 6 Creating
7 What is services marketing? BTL 1 Remembering
8 Outline the unique characteristics of services. BTL 2 Understanding

--- Content provided by FirstRanker.com ---

9 Write a short note on competitor analysis. BTL 3 Applying
10 Classify the different forms of competition. BTL 4 Analyzing
11 Define Marketing Strategy and marketing plan. BTL 5 Evaluating
12 What do you mean by marketing mix? BTL 6 Creating
13 List the strategies employed in consumer durable marketing. BTL 1 Remembering

--- Content provided by FirstRanker.com ---

14 Examine word of mouth strategy. BTL2 Understanding
15 Illustrate the term competitor. BTL 3 Applying
16 Assess the benefits of competitor analysis. BTL 4 Analyzing
17 What do you mean by threat of substitutes? BTL 1 Remembering
18 Explain the bargaining power of the buyer. BTL 2 Understanding

--- Content provided by‍ FirstRanker.com ---

19 Identify the main sources of competitor information. BTL 1 Remembering
20 List the types of international marketing mix strategy. BTL 1 Remembering

PART B
1 a

--- Content provided by FirstRanker.com ---

How would you do a competitor analysis for a company of your choice?
What are the three types of competition a company faces?(13)
BTL 1 Remembering
2
Explain what is meant by marketing strategy and the key drivers of

--- Content provided by FirstRanker.com ---

marketing strategy.(13)
BTL 2 Understanding
3 a
Identify and explain the characteristics that affect the marketing of
services and the additional considerations that services requirement.(7)

--- Content provided by‌ FirstRanker.com ---

BTL 3 Applying
b
Applying theory, define the product and identify the major classification
of products.(6)

--- Content provided by⁠ FirstRanker.com ---

4
Under what circumstances purchasing decision of industrial customers
are irrational? Explain with an example.(13)
BTL 4 Analysing

--- Content provided by‌ FirstRanker.com ---

5

5 Compile the strategies followed by market leaders and challengers.(13) BTL 5 Evaluating
6 Market Nicher strategies are also profitable ?Explain.(13) BTL 6 Creating
7

--- Content provided by FirstRanker.com ---

What are the differences between consumer markets and industrial
markets?(13)
BTL 1 Remembering
8
Discuss the strategy of mass customization, the product market

--- Content provided by‌ FirstRanker.com ---

situations and where it can be used.(13)
BTL 2 Understanding
9
Describe the salient features, methodology and challenges of services
marketing. (13)

--- Content provided by⁠ FirstRanker.com ---

BTL 3 Applying
10
Outline the importance and functions of marketing mix in development of
effective marketing strategies. (13)
BTL 4 Analysing

--- Content provided by⁠ FirstRanker.com ---

11
List and explain the steps involved in industry?s buying decision
process.(13)
BTL 1 Remembering
12

--- Content provided by‍ FirstRanker.com ---

How companies adapt their marketing mixes for international markets?
(13)
BTL 2 Understanding
13 Examine the consumers buying decision behavior(13) BTL 4 Analysing
14 What are the elements of the strategic marketing mix- Explain(13) BTL 1 Remembering

--- Content provided by FirstRanker.com ---

PART C
1
Mention few competitors for a product of your choice and give the qualities OF competition products that
you wish your brand had.

--- Content provided by⁠ FirstRanker.com ---

2
Explain the formulation of marketing mix of a service organization. Give examples of bank or insurance
marketing mix.
3
Using competitor analysis evaluates the strengths and weakness of competitor firm of your choice.

--- Content provided by​ FirstRanker.com ---

4
Organization directs its marketing efforts at 2 or more segments by developing a marketing mix for each
segment.

UNIT- III MARKETING MIX DECISIONS 09

--- Content provided by‌ FirstRanker.com ---

SYLLABUS:Product planning and development ? Product life cycle ? New product Development and
Management
? Market Segmentation ? Targeting and Positioning ? Multi Channel Distribution strategies ? Advertising and
sales promotions ? Pricing Objectives, Policies and methods.
PART A

--- Content provided by‌ FirstRanker.com ---

S.no Questions BT Level Competence
1
What is meant by Product? BTL 1 Remembering
2
Write the significance of product planning. BTL 2 Understanding

--- Content provided by​ FirstRanker.com ---

3
Give the role of communication channel management in product
positioning.
BTL 3 Applying

--- Content provided by‍ FirstRanker.com ---

6

4
What is product planning and development? BTL 4 Analyzing

--- Content provided by⁠ FirstRanker.com ---

Summarize the various stages of Product Life cycle. BTL 5 Evaluating
5
6
Can you assess the importance of product planning and
Development?

--- Content provided by‌ FirstRanker.com ---

BTL 6 Creating
7
Define Market Segmentation with examples. BTL 1 Remembering
8
Briefly explain about undifferentiated marketing strategy. BTL 2 Understanding

--- Content provided by​ FirstRanker.com ---

9
Applying the theory briefly explain channel management. BTL 3 Applying
10
Examine the term product price. List the objectives and factors
to be considered when setting the product price.

--- Content provided by​ FirstRanker.com ---

BTL 4 Analyzing
11
Briefly elaborate on penetration pricing. BTL 5 Evaluating
12
In your opinion what is market skimming price? BTL 6 Creating

--- Content provided by‍ FirstRanker.com ---

13
What functions marketing channels perform? BTL 1 Remembering
14
Outline the major channel alternatives open to companies. BTL2 Understanding
15

--- Content provided by‍ FirstRanker.com ---

Illustrate the Multi channel Distribution strategies. BTL 3 Applying
16
Examine the term target marketing. BTL 4 Analyzing
17
Define sales promotion and its objectives. BTL 1 Remembering

--- Content provided by FirstRanker.com ---

18 Write a critical note on the policy of resale price maintenance. BTL 2 Understanding
19
Define the concept of advertising. BTL 1 Remembering
20
What are the factors affecting price of a product? BTL 1 Remembering

--- Content provided by​ FirstRanker.com ---

PART B
1 What are the objectives of Product Planning?(13) BTL 1 Remembering
2 a
Illustrate about the different ways of segmenting the consumer

--- Content provided by‍ FirstRanker.com ---

market. Determine the requirements for effective
segmentation.(13)
BTL 2 Understanding
b
Explain the reasons for failure of new product. What are the

--- Content provided by‍ FirstRanker.com ---

forces influencing the management of new products(13)
3
Describe the various stages of Product life cycle and relevant
marketing implications. (13)
BTL 3 Applying

--- Content provided by​ FirstRanker.com ---

4 List out the objectives of product pricing.(13) BTL 4 Analyzing
5
Discuss about Customer demand oriented pricing methods.
Elaborate on the functions performed by the distribution
channel .(13)

--- Content provided by‌ FirstRanker.com ---

BTL 5 Evaluating
6 Explain about Indirect Channel of Distribution channel.(13) BTL 6 Creating
7
List and explain the stages involved in the new product
development (13).

--- Content provided by FirstRanker.com ---

BTL 1 Remembering

7

8

--- Content provided by FirstRanker.com ---

Describe the Multichannel distribution strategy in detail. (13) BTL 2 Understanding
9
Explain the different methods available for sales promotion in
marketing with examples.(13)

--- Content provided by‍ FirstRanker.com ---

BTL 3 Applying
10
Examine how companies position their products for maximum
competitive advantage in the market place.(13)
BTL 4 Analysing

--- Content provided by‍ FirstRanker.com ---

11
List and explain the different methods available for sales
promotion in marketing with examples.(13)
BTL 1 Remembering
12

--- Content provided by FirstRanker.com ---

Discuss the significance of personal selling. What are the
qualities of a good salesmanship?(13)
BTL 2 Understanding
13 List out direct channel of distribution used by marketers.(13) BTL 4 Analysing
14

--- Content provided by​ FirstRanker.com ---

How do factors relating to environmental characteristics affect
the selection of channel of distribution.(13)
BTL 1 Remembering

PART C

--- Content provided by‌ FirstRanker.com ---

1. Develop a strategy using the six marketing mix components for the promotion of educational services
for higher ?income households.
2. Give examples of advertising strategies that failed
3. Develop a sales promotion campaign for kids apparel
4. Sachin and Virag are two enterprising youth. They have passed out from IIM, Bangalore. They

--- Content provided by⁠ FirstRanker.com ---

thought instead of doing a job, they will launch fresh vegetables in Indian markets. Having learnt of
the future conventional foods, they decided to venture into cultivation of mushrooms. Mushrooms are
known to be the best alternative food for vegetarians. For Sachin and Virag fund raising was a
serious handicap for mass production. However, the first trial batch of mushrooms that they produced
was bought by Star Hotel in Bangalore. Further, the hotel placed orders for supply of 20 kgs every

--- Content provided by FirstRanker.com ---

day. Now mushroom industry is run by small entrepreneurs, like Sachin and Virag. Another big player
M/s Ashtavinayak Mushrooms, equipped with cold storage facility was more interested in the export
market. Sachin and Virag have set their sights high. They aim to sell mushrooms in a very big way all
over India. Mushrooms have a great market potential and is a perishable food.
Questions

--- Content provided by⁠ FirstRanker.com ---

How will you advise Sachin and Virag, as how to increase the consumer awareness about this new
food?
What would be your suggestions for distribution channel for mushrooms?

--- Content provided by​ FirstRanker.com ---

UNIT- IV BUYER BEHAVIOUR 09
SYLLABUS:Understanding industrial and individual buyer behavior - Influencing factors ? Buyer
Behaviour Models? Online buyer behaviour - Building and measuring customer satisfaction ? Customer
relationships management- CRM Cycle ? Customer acquisition, Retaining, Defection.
PART A

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S.No
Questions BT Level Competence
1. Define Buyer behavior. BTL 1 Remembering
2.
Summarize the organizational factors that influence

--- Content provided by‌ FirstRanker.com ---

buyer behavior
BTL 2 Understanding
3
Give the difference between industrial and individual buying
behaviour.

--- Content provided by‌ FirstRanker.com ---

BTL 3 Applying
4 How the internet is influencing the consumer behavior? BTL 4 Analyzing
FirstRanker.com - FirstRanker's Choice

1

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(An
?

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DEPARTMENT OF MANAGEMENT STUDIES

QUESTION BANK

II SEMESTER

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1915207 MARKETING MANAGEMENT
Regulation ? 2019
Academic Year 2019 - 2020

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--- Content provided by⁠ FirstRanker.com ---

Prepared by
Dr.K.Sentamil Selvan, Assistant Professor (Sel.G)/MBA
Mr.S.Raja ? Asst. Professor /MBA

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2

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(An
?

DEPARTMENT OF MANAGEMENT STUDIES
QUESTION BANK

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SUBJECT : 1915207 MARKETING MANAGEMENT
SEM / YEAR: II/I
UNIT- I INTRODUCTION 09
SYLLABUS:Marketing ? Definitions - Conceptual frame work ? Marketing Process-Marketing environment:

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Internal and External - Marketing interface with other functional areas ? Production, Finance, Human Relations
Management, Information System. Marketing in global environment.
PART A
SNO Questions BT Level Competence
1 What is Marketing Management? BTL 1 Remembering

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2 Write about the evolution of marketing. BTL 2 Understanding
3 Identify major markets available to the marketer. BTL 3 Applying
4 Briefly examine the societal marketing concept BTL 4 Analyzing
5 Prioritize the objectives of marketing BTL 5 Evaluating
6 How would you interpret the term marketing interface? BTL 6 Creating

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7 List the difference between Marketing and selling. BTL 1 Remembering
8 Illustrate with example why industrial demand is called derived demand. BTL 3 Applying
9
How can the marketer utilize the information relating to needs, wants
and demand?

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BTL 3 Applying
10 Examine the production concept. BTL 4 Analyzing
11 Knowledge of external Marketing environment is important ?Evaluate. BTL 5 Evaluating
12 What do you mean by Marketing intermediaries? BTL 6 Creating
13

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What are the major ways available for a marketer to enter a foreign
market?
BTL 1 Remembering
14
Summarize the important factors that influence the internal environment

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of the Organization
BTL2 Understanding
15
How the marketer can utilize the information relating to the political
environment?

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BTL 3 Applying
16 Point out the importance of Human Relations Management in Marketing. BTL 4 Analyzing
17 Define Value Creation. BTL 1 Remembering
18 New technology creates new opportunists for marketers ?outline BTL 2 Understanding
19 Why the Joint Venture is required? BTL 1

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Remembering
20
What are the advantages and disadvantages of Licensing arrangement
used to enter a foreign country?
BTL 1

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Remembering


3

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PART B
1 What are the core concepts of marketing? Explain in detail.(13) BTL 1 Remembering
2
Explain how the external environment affects the marketing operations of
the Company. Summarize the ?Other functions performed by the

--- Content provided by‌ FirstRanker.com ---

Marketer?(13)
BTL 2 Understanding
3
Analyze the major lessons learnt by industrial marketers from
environmental analysis? What are the relevant external environment

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factors for a large diesel generator marketer?(13)
BTL 3 Applying
4 a Analyze the facilitating function of the marketing department.(6)
BTL 4 Analysing
b Examine the challenges of Marketing in India.(7)

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5 a
Discuss the different philosophies/orientation companies adopt in relation
to marketing management.(6)
BTL 5 Evaluating
b

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Elaborate on the prospects and challenges of Marketing in the present
global Environment(7)
6
purpose, to create a
customer?. Discuss the statement keeping in view the nature and purpose

--- Content provided by‌ FirstRanker.com ---

of marketing.(13)
BTL 6 Creating
7

Why do companies undertake selling in the foreign country? What is the

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scope of Holistic Marketing?(13)
BTL 1 Remembering
8
Forces in the internal environment of the company are controllable ?
explain.(13)

--- Content provided by​ FirstRanker.com ---

BTL 2 Understanding
9 a
What is management information system and give its role in marketing
management. (7)
BTL 3 Applying

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b
Describe the components in which marketing activities interface with
finance department.(6)
10
Examine how markets are classified on the basis of nature of transaction

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and on the basis of commodities .(13)
BTL 4 Analysing
11 What is the relevance of Marketing to society?(13) BTL 1 Remembering
12
Explain in detail the challenges and opportunities of marketing in global

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environment.
BTL 2 Understanding
13
Analyze in detail how marketing interfaces with other functional
departments of management like HR, Finance, production and information

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systems.(13)
BTL 4 Analysing
14 What is meant by ?Utility in the content of Marketing?(13) BTL 1 Remembering

PART C

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1 What are the current approaches used in marketing?
2 A popular Indian brand wants to establish coffee vending machine in various cities and locations in the
country.
Before they establish, the company wants to know their market opportunities and environment.
A)Formulate a market feasibility study to help them from a marketing plan.(9)

--- Content provided by⁠ FirstRanker.com ---

B)Develop an analysis of their marketing and competitive marketing(6)
3
Imagine yourself as a marketing manager and narrate your experience about marketing project that
you brought in on time & under budget
4 What you see a challenge that today?s marketing manager?s face?

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4

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UNIT-II MARKETING STRATEGY 09
SYLLABUS:Marketing strategy formulations ? Key Drivers of Marketing Strategies - Strategies for Industrial
Marketing ? Consumer Marketing ? Services marketing ? Competitor analysis - Analysis of consumer and
industrial markets ? Marketing Mix in International Environment.
PART A

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SNO Questions BT Level Competence
1 Define industrial Marketing. BTL 1 Remembering
2 Briefly explain the term product. BTL 2 Understanding
3 Identify the strategies for marketing services. BTL 3 Applying
4 Differentiate between industrial and consumer marketing. BTL 4 Analyzing

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5 Discuss the different types of consumer products. BTL 5 Evaluating
6 In your opinion what are the different types of industrial products BTL 6 Creating
7 What is services marketing? BTL 1 Remembering
8 Outline the unique characteristics of services. BTL 2 Understanding
9 Write a short note on competitor analysis. BTL 3 Applying

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10 Classify the different forms of competition. BTL 4 Analyzing
11 Define Marketing Strategy and marketing plan. BTL 5 Evaluating
12 What do you mean by marketing mix? BTL 6 Creating
13 List the strategies employed in consumer durable marketing. BTL 1 Remembering
14 Examine word of mouth strategy. BTL2 Understanding

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15 Illustrate the term competitor. BTL 3 Applying
16 Assess the benefits of competitor analysis. BTL 4 Analyzing
17 What do you mean by threat of substitutes? BTL 1 Remembering
18 Explain the bargaining power of the buyer. BTL 2 Understanding
19 Identify the main sources of competitor information. BTL 1 Remembering

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20 List the types of international marketing mix strategy. BTL 1 Remembering

PART B
1 a
How would you do a competitor analysis for a company of your choice?

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What are the three types of competition a company faces?(13)
BTL 1 Remembering
2
Explain what is meant by marketing strategy and the key drivers of
marketing strategy.(13)

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BTL 2 Understanding
3 a
Identify and explain the characteristics that affect the marketing of
services and the additional considerations that services requirement.(7)
BTL 3 Applying

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b
Applying theory, define the product and identify the major classification
of products.(6)

4

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Under what circumstances purchasing decision of industrial customers
are irrational? Explain with an example.(13)
BTL 4 Analysing

5

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5 Compile the strategies followed by market leaders and challengers.(13) BTL 5 Evaluating
6 Market Nicher strategies are also profitable ?Explain.(13) BTL 6 Creating
7
What are the differences between consumer markets and industrial

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markets?(13)
BTL 1 Remembering
8
Discuss the strategy of mass customization, the product market
situations and where it can be used.(13)

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BTL 2 Understanding
9
Describe the salient features, methodology and challenges of services
marketing. (13)
BTL 3 Applying

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10
Outline the importance and functions of marketing mix in development of
effective marketing strategies. (13)
BTL 4 Analysing
11

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List and explain the steps involved in industry?s buying decision
process.(13)
BTL 1 Remembering
12
How companies adapt their marketing mixes for international markets?

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(13)
BTL 2 Understanding
13 Examine the consumers buying decision behavior(13) BTL 4 Analysing
14 What are the elements of the strategic marketing mix- Explain(13) BTL 1 Remembering

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PART C
1
Mention few competitors for a product of your choice and give the qualities OF competition products that
you wish your brand had.
2

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Explain the formulation of marketing mix of a service organization. Give examples of bank or insurance
marketing mix.
3
Using competitor analysis evaluates the strengths and weakness of competitor firm of your choice.
4

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Organization directs its marketing efforts at 2 or more segments by developing a marketing mix for each
segment.

UNIT- III MARKETING MIX DECISIONS 09
SYLLABUS:Product planning and development ? Product life cycle ? New product Development and

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Management
? Market Segmentation ? Targeting and Positioning ? Multi Channel Distribution strategies ? Advertising and
sales promotions ? Pricing Objectives, Policies and methods.
PART A
S.no Questions BT Level Competence

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1
What is meant by Product? BTL 1 Remembering
2
Write the significance of product planning. BTL 2 Understanding
3

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Give the role of communication channel management in product
positioning.
BTL 3 Applying

6

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4
What is product planning and development? BTL 4 Analyzing

Summarize the various stages of Product Life cycle. BTL 5 Evaluating

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5
6
Can you assess the importance of product planning and
Development?
BTL 6 Creating

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7
Define Market Segmentation with examples. BTL 1 Remembering
8
Briefly explain about undifferentiated marketing strategy. BTL 2 Understanding
9

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Applying the theory briefly explain channel management. BTL 3 Applying
10
Examine the term product price. List the objectives and factors
to be considered when setting the product price.
BTL 4 Analyzing

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11
Briefly elaborate on penetration pricing. BTL 5 Evaluating
12
In your opinion what is market skimming price? BTL 6 Creating
13

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What functions marketing channels perform? BTL 1 Remembering
14
Outline the major channel alternatives open to companies. BTL2 Understanding
15
Illustrate the Multi channel Distribution strategies. BTL 3 Applying

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16
Examine the term target marketing. BTL 4 Analyzing
17
Define sales promotion and its objectives. BTL 1 Remembering
18 Write a critical note on the policy of resale price maintenance. BTL 2 Understanding

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19
Define the concept of advertising. BTL 1 Remembering
20
What are the factors affecting price of a product? BTL 1 Remembering

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PART B
1 What are the objectives of Product Planning?(13) BTL 1 Remembering
2 a
Illustrate about the different ways of segmenting the consumer
market. Determine the requirements for effective

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segmentation.(13)
BTL 2 Understanding
b
Explain the reasons for failure of new product. What are the
forces influencing the management of new products(13)

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3
Describe the various stages of Product life cycle and relevant
marketing implications. (13)
BTL 3 Applying
4 List out the objectives of product pricing.(13) BTL 4 Analyzing

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5
Discuss about Customer demand oriented pricing methods.
Elaborate on the functions performed by the distribution
channel .(13)
BTL 5 Evaluating

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6 Explain about Indirect Channel of Distribution channel.(13) BTL 6 Creating
7
List and explain the stages involved in the new product
development (13).
BTL 1 Remembering

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7

8

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Describe the Multichannel distribution strategy in detail. (13) BTL 2 Understanding
9
Explain the different methods available for sales promotion in
marketing with examples.(13)
BTL 3 Applying

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10
Examine how companies position their products for maximum
competitive advantage in the market place.(13)
BTL 4 Analysing
11

--- Content provided by​ FirstRanker.com ---

List and explain the different methods available for sales
promotion in marketing with examples.(13)
BTL 1 Remembering
12
Discuss the significance of personal selling. What are the

--- Content provided by FirstRanker.com ---

qualities of a good salesmanship?(13)
BTL 2 Understanding
13 List out direct channel of distribution used by marketers.(13) BTL 4 Analysing
14
How do factors relating to environmental characteristics affect

--- Content provided by​ FirstRanker.com ---

the selection of channel of distribution.(13)
BTL 1 Remembering

PART C
1. Develop a strategy using the six marketing mix components for the promotion of educational services

--- Content provided by‌ FirstRanker.com ---

for higher ?income households.
2. Give examples of advertising strategies that failed
3. Develop a sales promotion campaign for kids apparel
4. Sachin and Virag are two enterprising youth. They have passed out from IIM, Bangalore. They
thought instead of doing a job, they will launch fresh vegetables in Indian markets. Having learnt of

--- Content provided by​ FirstRanker.com ---

the future conventional foods, they decided to venture into cultivation of mushrooms. Mushrooms are
known to be the best alternative food for vegetarians. For Sachin and Virag fund raising was a
serious handicap for mass production. However, the first trial batch of mushrooms that they produced
was bought by Star Hotel in Bangalore. Further, the hotel placed orders for supply of 20 kgs every
day. Now mushroom industry is run by small entrepreneurs, like Sachin and Virag. Another big player

--- Content provided by​ FirstRanker.com ---

M/s Ashtavinayak Mushrooms, equipped with cold storage facility was more interested in the export
market. Sachin and Virag have set their sights high. They aim to sell mushrooms in a very big way all
over India. Mushrooms have a great market potential and is a perishable food.
Questions
How will you advise Sachin and Virag, as how to increase the consumer awareness about this new

--- Content provided by​ FirstRanker.com ---

food?
What would be your suggestions for distribution channel for mushrooms?


UNIT- IV BUYER BEHAVIOUR 09

--- Content provided by FirstRanker.com ---

SYLLABUS:Understanding industrial and individual buyer behavior - Influencing factors ? Buyer
Behaviour Models? Online buyer behaviour - Building and measuring customer satisfaction ? Customer
relationships management- CRM Cycle ? Customer acquisition, Retaining, Defection.
PART A
S.No

--- Content provided by​ FirstRanker.com ---

Questions BT Level Competence
1. Define Buyer behavior. BTL 1 Remembering
2.
Summarize the organizational factors that influence
buyer behavior

--- Content provided by FirstRanker.com ---

BTL 2 Understanding
3
Give the difference between industrial and individual buying
behaviour.
BTL 3 Applying

--- Content provided by​ FirstRanker.com ---

4 How the internet is influencing the consumer behavior? BTL 4 Analyzing

8

5 List the factors that influence individual buying Behaviour. BTL 5 Evaluating

--- Content provided by‍ FirstRanker.com ---

6 Justify the difference between industrial and individual buyers. BTL 6 Creating
7 Define online marketing trends. BTL 1 Remembering
8 Briefly explain the factors that influence consumer behavior. BTL 2 Understanding
9 What do you mean by buying motives BTL 3 Applying
10

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Examine the influence the cultural factors exert on consumers
buying Behaviour
BTL 4 Analyzing
11 Indicate customer relationship management process. BTL 5 Evaluating
12

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Briefly explain what is customer retention and why customer
retention is important
BTL 6 Creating
13 What is meant by social class? BTL 1 Remembering
14 Briefly explain about online marketing BTL2 Understanding

--- Content provided by‍ FirstRanker.com ---

15
Applying the theory explain the influence of social factors on
consumer behavior
BTL 3 Applying
16 Analyse the term CRM. BTL 4 Analyzing

--- Content provided by‌ FirstRanker.com ---

17 What is meant by customer acquisition? BTL 1 Remembering
18 Briefly analyse the term customer defection. BTL 2 Understanding ng
19 How can companies increase customer loyalty? BTL 1
Remembering
20 What is customer churn? BTL 1

--- Content provided by‍ FirstRanker.com ---

Remembering



PART B

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1

What are the environmental and individual factors that
influence industrial buyer behavior?(13)
BTL 1 Remembering

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2
a
Summarize the psychological factors that influence
consumers buying Behavior.(7)
BTL 2 Understanding

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b
Explain the importance of consumer behavior.(6)
3

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How companies build customer satisfaction. Identify the
methods to measure customer satisfaction.(13)
BTL 3 Applying
4

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What do you infer form the learning model of consumer
behavior?(13)
BTL 4 Analysing
5

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Discuss about the industrial buying decision process.(13) BTL 5 Evaluating
6

Based on understanding of organizational buyer behavior
,evolve a marketing strategy to market a switch gear project

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to the Airport authority of India.(13)
BTL 6 Creating
7

Describe and classify various types of buyer behaviour

--- Content provided by‌ FirstRanker.com ---

models. (13)
BTL 1 Remembering
FirstRanker.com - FirstRanker's Choice

1

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(An
?

--- Content provided by​ FirstRanker.com ---

DEPARTMENT OF MANAGEMENT STUDIES

QUESTION BANK

II SEMESTER

--- Content provided by⁠ FirstRanker.com ---

1915207 MARKETING MANAGEMENT
Regulation ? 2019
Academic Year 2019 - 2020

--- Content provided by​ FirstRanker.com ---

--- Content provided by⁠ FirstRanker.com ---

Prepared by
Dr.K.Sentamil Selvan, Assistant Professor (Sel.G)/MBA
Mr.S.Raja ? Asst. Professor /MBA

--- Content provided by‌ FirstRanker.com ---

2

--- Content provided by⁠ FirstRanker.com ---

(An
?

DEPARTMENT OF MANAGEMENT STUDIES
QUESTION BANK

--- Content provided by‍ FirstRanker.com ---

SUBJECT : 1915207 MARKETING MANAGEMENT
SEM / YEAR: II/I
UNIT- I INTRODUCTION 09
SYLLABUS:Marketing ? Definitions - Conceptual frame work ? Marketing Process-Marketing environment:

--- Content provided by⁠ FirstRanker.com ---

Internal and External - Marketing interface with other functional areas ? Production, Finance, Human Relations
Management, Information System. Marketing in global environment.
PART A
SNO Questions BT Level Competence
1 What is Marketing Management? BTL 1 Remembering

--- Content provided by⁠ FirstRanker.com ---

2 Write about the evolution of marketing. BTL 2 Understanding
3 Identify major markets available to the marketer. BTL 3 Applying
4 Briefly examine the societal marketing concept BTL 4 Analyzing
5 Prioritize the objectives of marketing BTL 5 Evaluating
6 How would you interpret the term marketing interface? BTL 6 Creating

--- Content provided by FirstRanker.com ---

7 List the difference between Marketing and selling. BTL 1 Remembering
8 Illustrate with example why industrial demand is called derived demand. BTL 3 Applying
9
How can the marketer utilize the information relating to needs, wants
and demand?

--- Content provided by FirstRanker.com ---

BTL 3 Applying
10 Examine the production concept. BTL 4 Analyzing
11 Knowledge of external Marketing environment is important ?Evaluate. BTL 5 Evaluating
12 What do you mean by Marketing intermediaries? BTL 6 Creating
13

--- Content provided by‌ FirstRanker.com ---

What are the major ways available for a marketer to enter a foreign
market?
BTL 1 Remembering
14
Summarize the important factors that influence the internal environment

--- Content provided by‍ FirstRanker.com ---

of the Organization
BTL2 Understanding
15
How the marketer can utilize the information relating to the political
environment?

--- Content provided by⁠ FirstRanker.com ---

BTL 3 Applying
16 Point out the importance of Human Relations Management in Marketing. BTL 4 Analyzing
17 Define Value Creation. BTL 1 Remembering
18 New technology creates new opportunists for marketers ?outline BTL 2 Understanding
19 Why the Joint Venture is required? BTL 1

--- Content provided by‍ FirstRanker.com ---

Remembering
20
What are the advantages and disadvantages of Licensing arrangement
used to enter a foreign country?
BTL 1

--- Content provided by⁠ FirstRanker.com ---

Remembering


3

--- Content provided by‍ FirstRanker.com ---

PART B
1 What are the core concepts of marketing? Explain in detail.(13) BTL 1 Remembering
2
Explain how the external environment affects the marketing operations of
the Company. Summarize the ?Other functions performed by the

--- Content provided by‍ FirstRanker.com ---

Marketer?(13)
BTL 2 Understanding
3
Analyze the major lessons learnt by industrial marketers from
environmental analysis? What are the relevant external environment

--- Content provided by‌ FirstRanker.com ---

factors for a large diesel generator marketer?(13)
BTL 3 Applying
4 a Analyze the facilitating function of the marketing department.(6)
BTL 4 Analysing
b Examine the challenges of Marketing in India.(7)

--- Content provided by‌ FirstRanker.com ---

5 a
Discuss the different philosophies/orientation companies adopt in relation
to marketing management.(6)
BTL 5 Evaluating
b

--- Content provided by‍ FirstRanker.com ---

Elaborate on the prospects and challenges of Marketing in the present
global Environment(7)
6
purpose, to create a
customer?. Discuss the statement keeping in view the nature and purpose

--- Content provided by FirstRanker.com ---

of marketing.(13)
BTL 6 Creating
7

Why do companies undertake selling in the foreign country? What is the

--- Content provided by FirstRanker.com ---

scope of Holistic Marketing?(13)
BTL 1 Remembering
8
Forces in the internal environment of the company are controllable ?
explain.(13)

--- Content provided by‍ FirstRanker.com ---

BTL 2 Understanding
9 a
What is management information system and give its role in marketing
management. (7)
BTL 3 Applying

--- Content provided by⁠ FirstRanker.com ---

b
Describe the components in which marketing activities interface with
finance department.(6)
10
Examine how markets are classified on the basis of nature of transaction

--- Content provided by‌ FirstRanker.com ---

and on the basis of commodities .(13)
BTL 4 Analysing
11 What is the relevance of Marketing to society?(13) BTL 1 Remembering
12
Explain in detail the challenges and opportunities of marketing in global

--- Content provided by‌ FirstRanker.com ---

environment.
BTL 2 Understanding
13
Analyze in detail how marketing interfaces with other functional
departments of management like HR, Finance, production and information

--- Content provided by​ FirstRanker.com ---

systems.(13)
BTL 4 Analysing
14 What is meant by ?Utility in the content of Marketing?(13) BTL 1 Remembering

PART C

--- Content provided by FirstRanker.com ---

1 What are the current approaches used in marketing?
2 A popular Indian brand wants to establish coffee vending machine in various cities and locations in the
country.
Before they establish, the company wants to know their market opportunities and environment.
A)Formulate a market feasibility study to help them from a marketing plan.(9)

--- Content provided by​ FirstRanker.com ---

B)Develop an analysis of their marketing and competitive marketing(6)
3
Imagine yourself as a marketing manager and narrate your experience about marketing project that
you brought in on time & under budget
4 What you see a challenge that today?s marketing manager?s face?

--- Content provided by‍ FirstRanker.com ---

4

--- Content provided by‍ FirstRanker.com ---

UNIT-II MARKETING STRATEGY 09
SYLLABUS:Marketing strategy formulations ? Key Drivers of Marketing Strategies - Strategies for Industrial
Marketing ? Consumer Marketing ? Services marketing ? Competitor analysis - Analysis of consumer and
industrial markets ? Marketing Mix in International Environment.
PART A

--- Content provided by FirstRanker.com ---

SNO Questions BT Level Competence
1 Define industrial Marketing. BTL 1 Remembering
2 Briefly explain the term product. BTL 2 Understanding
3 Identify the strategies for marketing services. BTL 3 Applying
4 Differentiate between industrial and consumer marketing. BTL 4 Analyzing

--- Content provided by⁠ FirstRanker.com ---

5 Discuss the different types of consumer products. BTL 5 Evaluating
6 In your opinion what are the different types of industrial products BTL 6 Creating
7 What is services marketing? BTL 1 Remembering
8 Outline the unique characteristics of services. BTL 2 Understanding
9 Write a short note on competitor analysis. BTL 3 Applying

--- Content provided by​ FirstRanker.com ---

10 Classify the different forms of competition. BTL 4 Analyzing
11 Define Marketing Strategy and marketing plan. BTL 5 Evaluating
12 What do you mean by marketing mix? BTL 6 Creating
13 List the strategies employed in consumer durable marketing. BTL 1 Remembering
14 Examine word of mouth strategy. BTL2 Understanding

--- Content provided by⁠ FirstRanker.com ---

15 Illustrate the term competitor. BTL 3 Applying
16 Assess the benefits of competitor analysis. BTL 4 Analyzing
17 What do you mean by threat of substitutes? BTL 1 Remembering
18 Explain the bargaining power of the buyer. BTL 2 Understanding
19 Identify the main sources of competitor information. BTL 1 Remembering

--- Content provided by​ FirstRanker.com ---

20 List the types of international marketing mix strategy. BTL 1 Remembering

PART B
1 a
How would you do a competitor analysis for a company of your choice?

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What are the three types of competition a company faces?(13)
BTL 1 Remembering
2
Explain what is meant by marketing strategy and the key drivers of
marketing strategy.(13)

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BTL 2 Understanding
3 a
Identify and explain the characteristics that affect the marketing of
services and the additional considerations that services requirement.(7)
BTL 3 Applying

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b
Applying theory, define the product and identify the major classification
of products.(6)

4

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Under what circumstances purchasing decision of industrial customers
are irrational? Explain with an example.(13)
BTL 4 Analysing

5

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5 Compile the strategies followed by market leaders and challengers.(13) BTL 5 Evaluating
6 Market Nicher strategies are also profitable ?Explain.(13) BTL 6 Creating
7
What are the differences between consumer markets and industrial

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markets?(13)
BTL 1 Remembering
8
Discuss the strategy of mass customization, the product market
situations and where it can be used.(13)

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BTL 2 Understanding
9
Describe the salient features, methodology and challenges of services
marketing. (13)
BTL 3 Applying

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10
Outline the importance and functions of marketing mix in development of
effective marketing strategies. (13)
BTL 4 Analysing
11

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List and explain the steps involved in industry?s buying decision
process.(13)
BTL 1 Remembering
12
How companies adapt their marketing mixes for international markets?

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(13)
BTL 2 Understanding
13 Examine the consumers buying decision behavior(13) BTL 4 Analysing
14 What are the elements of the strategic marketing mix- Explain(13) BTL 1 Remembering

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PART C
1
Mention few competitors for a product of your choice and give the qualities OF competition products that
you wish your brand had.
2

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Explain the formulation of marketing mix of a service organization. Give examples of bank or insurance
marketing mix.
3
Using competitor analysis evaluates the strengths and weakness of competitor firm of your choice.
4

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Organization directs its marketing efforts at 2 or more segments by developing a marketing mix for each
segment.

UNIT- III MARKETING MIX DECISIONS 09
SYLLABUS:Product planning and development ? Product life cycle ? New product Development and

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Management
? Market Segmentation ? Targeting and Positioning ? Multi Channel Distribution strategies ? Advertising and
sales promotions ? Pricing Objectives, Policies and methods.
PART A
S.no Questions BT Level Competence

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1
What is meant by Product? BTL 1 Remembering
2
Write the significance of product planning. BTL 2 Understanding
3

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Give the role of communication channel management in product
positioning.
BTL 3 Applying

6

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4
What is product planning and development? BTL 4 Analyzing

Summarize the various stages of Product Life cycle. BTL 5 Evaluating

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5
6
Can you assess the importance of product planning and
Development?
BTL 6 Creating

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7
Define Market Segmentation with examples. BTL 1 Remembering
8
Briefly explain about undifferentiated marketing strategy. BTL 2 Understanding
9

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Applying the theory briefly explain channel management. BTL 3 Applying
10
Examine the term product price. List the objectives and factors
to be considered when setting the product price.
BTL 4 Analyzing

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11
Briefly elaborate on penetration pricing. BTL 5 Evaluating
12
In your opinion what is market skimming price? BTL 6 Creating
13

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What functions marketing channels perform? BTL 1 Remembering
14
Outline the major channel alternatives open to companies. BTL2 Understanding
15
Illustrate the Multi channel Distribution strategies. BTL 3 Applying

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16
Examine the term target marketing. BTL 4 Analyzing
17
Define sales promotion and its objectives. BTL 1 Remembering
18 Write a critical note on the policy of resale price maintenance. BTL 2 Understanding

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19
Define the concept of advertising. BTL 1 Remembering
20
What are the factors affecting price of a product? BTL 1 Remembering

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PART B
1 What are the objectives of Product Planning?(13) BTL 1 Remembering
2 a
Illustrate about the different ways of segmenting the consumer
market. Determine the requirements for effective

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segmentation.(13)
BTL 2 Understanding
b
Explain the reasons for failure of new product. What are the
forces influencing the management of new products(13)

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3
Describe the various stages of Product life cycle and relevant
marketing implications. (13)
BTL 3 Applying
4 List out the objectives of product pricing.(13) BTL 4 Analyzing

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5
Discuss about Customer demand oriented pricing methods.
Elaborate on the functions performed by the distribution
channel .(13)
BTL 5 Evaluating

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6 Explain about Indirect Channel of Distribution channel.(13) BTL 6 Creating
7
List and explain the stages involved in the new product
development (13).
BTL 1 Remembering

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7

8

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Describe the Multichannel distribution strategy in detail. (13) BTL 2 Understanding
9
Explain the different methods available for sales promotion in
marketing with examples.(13)
BTL 3 Applying

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10
Examine how companies position their products for maximum
competitive advantage in the market place.(13)
BTL 4 Analysing
11

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List and explain the different methods available for sales
promotion in marketing with examples.(13)
BTL 1 Remembering
12
Discuss the significance of personal selling. What are the

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qualities of a good salesmanship?(13)
BTL 2 Understanding
13 List out direct channel of distribution used by marketers.(13) BTL 4 Analysing
14
How do factors relating to environmental characteristics affect

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the selection of channel of distribution.(13)
BTL 1 Remembering

PART C
1. Develop a strategy using the six marketing mix components for the promotion of educational services

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for higher ?income households.
2. Give examples of advertising strategies that failed
3. Develop a sales promotion campaign for kids apparel
4. Sachin and Virag are two enterprising youth. They have passed out from IIM, Bangalore. They
thought instead of doing a job, they will launch fresh vegetables in Indian markets. Having learnt of

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the future conventional foods, they decided to venture into cultivation of mushrooms. Mushrooms are
known to be the best alternative food for vegetarians. For Sachin and Virag fund raising was a
serious handicap for mass production. However, the first trial batch of mushrooms that they produced
was bought by Star Hotel in Bangalore. Further, the hotel placed orders for supply of 20 kgs every
day. Now mushroom industry is run by small entrepreneurs, like Sachin and Virag. Another big player

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M/s Ashtavinayak Mushrooms, equipped with cold storage facility was more interested in the export
market. Sachin and Virag have set their sights high. They aim to sell mushrooms in a very big way all
over India. Mushrooms have a great market potential and is a perishable food.
Questions
How will you advise Sachin and Virag, as how to increase the consumer awareness about this new

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food?
What would be your suggestions for distribution channel for mushrooms?


UNIT- IV BUYER BEHAVIOUR 09

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SYLLABUS:Understanding industrial and individual buyer behavior - Influencing factors ? Buyer
Behaviour Models? Online buyer behaviour - Building and measuring customer satisfaction ? Customer
relationships management- CRM Cycle ? Customer acquisition, Retaining, Defection.
PART A
S.No

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Questions BT Level Competence
1. Define Buyer behavior. BTL 1 Remembering
2.
Summarize the organizational factors that influence
buyer behavior

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BTL 2 Understanding
3
Give the difference between industrial and individual buying
behaviour.
BTL 3 Applying

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4 How the internet is influencing the consumer behavior? BTL 4 Analyzing

8

5 List the factors that influence individual buying Behaviour. BTL 5 Evaluating

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6 Justify the difference between industrial and individual buyers. BTL 6 Creating
7 Define online marketing trends. BTL 1 Remembering
8 Briefly explain the factors that influence consumer behavior. BTL 2 Understanding
9 What do you mean by buying motives BTL 3 Applying
10

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Examine the influence the cultural factors exert on consumers
buying Behaviour
BTL 4 Analyzing
11 Indicate customer relationship management process. BTL 5 Evaluating
12

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Briefly explain what is customer retention and why customer
retention is important
BTL 6 Creating
13 What is meant by social class? BTL 1 Remembering
14 Briefly explain about online marketing BTL2 Understanding

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15
Applying the theory explain the influence of social factors on
consumer behavior
BTL 3 Applying
16 Analyse the term CRM. BTL 4 Analyzing

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17 What is meant by customer acquisition? BTL 1 Remembering
18 Briefly analyse the term customer defection. BTL 2 Understanding ng
19 How can companies increase customer loyalty? BTL 1
Remembering
20 What is customer churn? BTL 1

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Remembering



PART B

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1

What are the environmental and individual factors that
influence industrial buyer behavior?(13)
BTL 1 Remembering

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2
a
Summarize the psychological factors that influence
consumers buying Behavior.(7)
BTL 2 Understanding

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b
Explain the importance of consumer behavior.(6)
3

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How companies build customer satisfaction. Identify the
methods to measure customer satisfaction.(13)
BTL 3 Applying
4

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What do you infer form the learning model of consumer
behavior?(13)
BTL 4 Analysing
5

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Discuss about the industrial buying decision process.(13) BTL 5 Evaluating
6

Based on understanding of organizational buyer behavior
,evolve a marketing strategy to market a switch gear project

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to the Airport authority of India.(13)
BTL 6 Creating
7

Describe and classify various types of buyer behaviour

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models. (13)
BTL 1 Remembering

9

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8
Why ?win win ?style is recommended while negotiating with
customers .What guidelines would you follow to adopt this
style?(13)
BTL 2 Understanding

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9
Using what you have learnt explain about customer
relationship management (CRM) with suitable examples
and state why is it important in modern day
context.(13)

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BTL 3 Applying
10

a Analyze how customer acquisition happens in
companies.(7)

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BTL 4 Analysing
b List the types of customer relationship management
(CRM)(6)
11

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Explain in detail the fundamentals of customer relationship
management.(13)
BTL 1 Remembering
12

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Briefly Explain about the customer retention strategies
followed by companies.(13)
BTL 2 Understanding
13

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Identify the causes of customer defection and state the
measures of redirecting defection.(13)
BTL 4 Analysing
14

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What are the limitations of CRM?(13) BTL 1 Remembering

PART C

1 How do you for see the future of online marketing?

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2 Design a buyer behavior model for purchase of durable goods.
3 How is CRM changing and what does the owner need to be aware of?
4 In the future can CRM be applied in all the environment?

UNIT- V MARKETING RESEARCH & TRENDS IN MARKETING 12

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SYLLABUS:Marketing Information System ? Research Process ? Concepts and applications : Product ?
Advertising ? Promotion ? Consumer Behaviour ? Retail research ? Customer driven organizations - Cause
related marketing - Ethics in marketing ?Online marketing trends
PART A
Sno

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Questions BT Level Competence
1 What is meant by MIS? BTL 1 Remembering
2
Explain the term advertising media. Suggest suitable media for
advertising electric bulbs.

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BTL 2 Understanding
3
How would you use your understanding of market research to
identify the applications of market research
BTL 3 Applying

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4 Examine the steps in market research BTL 4 Analyzing
5 Discuss about market intelligence BTL 5 Evaluating
FirstRanker.com - FirstRanker's Choice

1

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(An
?

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DEPARTMENT OF MANAGEMENT STUDIES

QUESTION BANK

II SEMESTER

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1915207 MARKETING MANAGEMENT
Regulation ? 2019
Academic Year 2019 - 2020

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Prepared by
Dr.K.Sentamil Selvan, Assistant Professor (Sel.G)/MBA
Mr.S.Raja ? Asst. Professor /MBA

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2

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(An
?

DEPARTMENT OF MANAGEMENT STUDIES
QUESTION BANK

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SUBJECT : 1915207 MARKETING MANAGEMENT
SEM / YEAR: II/I
UNIT- I INTRODUCTION 09
SYLLABUS:Marketing ? Definitions - Conceptual frame work ? Marketing Process-Marketing environment:

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Internal and External - Marketing interface with other functional areas ? Production, Finance, Human Relations
Management, Information System. Marketing in global environment.
PART A
SNO Questions BT Level Competence
1 What is Marketing Management? BTL 1 Remembering

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2 Write about the evolution of marketing. BTL 2 Understanding
3 Identify major markets available to the marketer. BTL 3 Applying
4 Briefly examine the societal marketing concept BTL 4 Analyzing
5 Prioritize the objectives of marketing BTL 5 Evaluating
6 How would you interpret the term marketing interface? BTL 6 Creating

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7 List the difference between Marketing and selling. BTL 1 Remembering
8 Illustrate with example why industrial demand is called derived demand. BTL 3 Applying
9
How can the marketer utilize the information relating to needs, wants
and demand?

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BTL 3 Applying
10 Examine the production concept. BTL 4 Analyzing
11 Knowledge of external Marketing environment is important ?Evaluate. BTL 5 Evaluating
12 What do you mean by Marketing intermediaries? BTL 6 Creating
13

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What are the major ways available for a marketer to enter a foreign
market?
BTL 1 Remembering
14
Summarize the important factors that influence the internal environment

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of the Organization
BTL2 Understanding
15
How the marketer can utilize the information relating to the political
environment?

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BTL 3 Applying
16 Point out the importance of Human Relations Management in Marketing. BTL 4 Analyzing
17 Define Value Creation. BTL 1 Remembering
18 New technology creates new opportunists for marketers ?outline BTL 2 Understanding
19 Why the Joint Venture is required? BTL 1

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Remembering
20
What are the advantages and disadvantages of Licensing arrangement
used to enter a foreign country?
BTL 1

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Remembering


3

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PART B
1 What are the core concepts of marketing? Explain in detail.(13) BTL 1 Remembering
2
Explain how the external environment affects the marketing operations of
the Company. Summarize the ?Other functions performed by the

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Marketer?(13)
BTL 2 Understanding
3
Analyze the major lessons learnt by industrial marketers from
environmental analysis? What are the relevant external environment

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factors for a large diesel generator marketer?(13)
BTL 3 Applying
4 a Analyze the facilitating function of the marketing department.(6)
BTL 4 Analysing
b Examine the challenges of Marketing in India.(7)

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5 a
Discuss the different philosophies/orientation companies adopt in relation
to marketing management.(6)
BTL 5 Evaluating
b

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Elaborate on the prospects and challenges of Marketing in the present
global Environment(7)
6
purpose, to create a
customer?. Discuss the statement keeping in view the nature and purpose

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of marketing.(13)
BTL 6 Creating
7

Why do companies undertake selling in the foreign country? What is the

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scope of Holistic Marketing?(13)
BTL 1 Remembering
8
Forces in the internal environment of the company are controllable ?
explain.(13)

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BTL 2 Understanding
9 a
What is management information system and give its role in marketing
management. (7)
BTL 3 Applying

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b
Describe the components in which marketing activities interface with
finance department.(6)
10
Examine how markets are classified on the basis of nature of transaction

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and on the basis of commodities .(13)
BTL 4 Analysing
11 What is the relevance of Marketing to society?(13) BTL 1 Remembering
12
Explain in detail the challenges and opportunities of marketing in global

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environment.
BTL 2 Understanding
13
Analyze in detail how marketing interfaces with other functional
departments of management like HR, Finance, production and information

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systems.(13)
BTL 4 Analysing
14 What is meant by ?Utility in the content of Marketing?(13) BTL 1 Remembering

PART C

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1 What are the current approaches used in marketing?
2 A popular Indian brand wants to establish coffee vending machine in various cities and locations in the
country.
Before they establish, the company wants to know their market opportunities and environment.
A)Formulate a market feasibility study to help them from a marketing plan.(9)

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B)Develop an analysis of their marketing and competitive marketing(6)
3
Imagine yourself as a marketing manager and narrate your experience about marketing project that
you brought in on time & under budget
4 What you see a challenge that today?s marketing manager?s face?

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4

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UNIT-II MARKETING STRATEGY 09
SYLLABUS:Marketing strategy formulations ? Key Drivers of Marketing Strategies - Strategies for Industrial
Marketing ? Consumer Marketing ? Services marketing ? Competitor analysis - Analysis of consumer and
industrial markets ? Marketing Mix in International Environment.
PART A

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SNO Questions BT Level Competence
1 Define industrial Marketing. BTL 1 Remembering
2 Briefly explain the term product. BTL 2 Understanding
3 Identify the strategies for marketing services. BTL 3 Applying
4 Differentiate between industrial and consumer marketing. BTL 4 Analyzing

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5 Discuss the different types of consumer products. BTL 5 Evaluating
6 In your opinion what are the different types of industrial products BTL 6 Creating
7 What is services marketing? BTL 1 Remembering
8 Outline the unique characteristics of services. BTL 2 Understanding
9 Write a short note on competitor analysis. BTL 3 Applying

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10 Classify the different forms of competition. BTL 4 Analyzing
11 Define Marketing Strategy and marketing plan. BTL 5 Evaluating
12 What do you mean by marketing mix? BTL 6 Creating
13 List the strategies employed in consumer durable marketing. BTL 1 Remembering
14 Examine word of mouth strategy. BTL2 Understanding

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15 Illustrate the term competitor. BTL 3 Applying
16 Assess the benefits of competitor analysis. BTL 4 Analyzing
17 What do you mean by threat of substitutes? BTL 1 Remembering
18 Explain the bargaining power of the buyer. BTL 2 Understanding
19 Identify the main sources of competitor information. BTL 1 Remembering

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20 List the types of international marketing mix strategy. BTL 1 Remembering

PART B
1 a
How would you do a competitor analysis for a company of your choice?

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What are the three types of competition a company faces?(13)
BTL 1 Remembering
2
Explain what is meant by marketing strategy and the key drivers of
marketing strategy.(13)

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BTL 2 Understanding
3 a
Identify and explain the characteristics that affect the marketing of
services and the additional considerations that services requirement.(7)
BTL 3 Applying

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b
Applying theory, define the product and identify the major classification
of products.(6)

4

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Under what circumstances purchasing decision of industrial customers
are irrational? Explain with an example.(13)
BTL 4 Analysing

5

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5 Compile the strategies followed by market leaders and challengers.(13) BTL 5 Evaluating
6 Market Nicher strategies are also profitable ?Explain.(13) BTL 6 Creating
7
What are the differences between consumer markets and industrial

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markets?(13)
BTL 1 Remembering
8
Discuss the strategy of mass customization, the product market
situations and where it can be used.(13)

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BTL 2 Understanding
9
Describe the salient features, methodology and challenges of services
marketing. (13)
BTL 3 Applying

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10
Outline the importance and functions of marketing mix in development of
effective marketing strategies. (13)
BTL 4 Analysing
11

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List and explain the steps involved in industry?s buying decision
process.(13)
BTL 1 Remembering
12
How companies adapt their marketing mixes for international markets?

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(13)
BTL 2 Understanding
13 Examine the consumers buying decision behavior(13) BTL 4 Analysing
14 What are the elements of the strategic marketing mix- Explain(13) BTL 1 Remembering

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PART C
1
Mention few competitors for a product of your choice and give the qualities OF competition products that
you wish your brand had.
2

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Explain the formulation of marketing mix of a service organization. Give examples of bank or insurance
marketing mix.
3
Using competitor analysis evaluates the strengths and weakness of competitor firm of your choice.
4

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Organization directs its marketing efforts at 2 or more segments by developing a marketing mix for each
segment.

UNIT- III MARKETING MIX DECISIONS 09
SYLLABUS:Product planning and development ? Product life cycle ? New product Development and

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Management
? Market Segmentation ? Targeting and Positioning ? Multi Channel Distribution strategies ? Advertising and
sales promotions ? Pricing Objectives, Policies and methods.
PART A
S.no Questions BT Level Competence

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1
What is meant by Product? BTL 1 Remembering
2
Write the significance of product planning. BTL 2 Understanding
3

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Give the role of communication channel management in product
positioning.
BTL 3 Applying

6

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4
What is product planning and development? BTL 4 Analyzing

Summarize the various stages of Product Life cycle. BTL 5 Evaluating

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5
6
Can you assess the importance of product planning and
Development?
BTL 6 Creating

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7
Define Market Segmentation with examples. BTL 1 Remembering
8
Briefly explain about undifferentiated marketing strategy. BTL 2 Understanding
9

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Applying the theory briefly explain channel management. BTL 3 Applying
10
Examine the term product price. List the objectives and factors
to be considered when setting the product price.
BTL 4 Analyzing

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11
Briefly elaborate on penetration pricing. BTL 5 Evaluating
12
In your opinion what is market skimming price? BTL 6 Creating
13

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What functions marketing channels perform? BTL 1 Remembering
14
Outline the major channel alternatives open to companies. BTL2 Understanding
15
Illustrate the Multi channel Distribution strategies. BTL 3 Applying

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16
Examine the term target marketing. BTL 4 Analyzing
17
Define sales promotion and its objectives. BTL 1 Remembering
18 Write a critical note on the policy of resale price maintenance. BTL 2 Understanding

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19
Define the concept of advertising. BTL 1 Remembering
20
What are the factors affecting price of a product? BTL 1 Remembering

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PART B
1 What are the objectives of Product Planning?(13) BTL 1 Remembering
2 a
Illustrate about the different ways of segmenting the consumer
market. Determine the requirements for effective

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segmentation.(13)
BTL 2 Understanding
b
Explain the reasons for failure of new product. What are the
forces influencing the management of new products(13)

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3
Describe the various stages of Product life cycle and relevant
marketing implications. (13)
BTL 3 Applying
4 List out the objectives of product pricing.(13) BTL 4 Analyzing

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5
Discuss about Customer demand oriented pricing methods.
Elaborate on the functions performed by the distribution
channel .(13)
BTL 5 Evaluating

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6 Explain about Indirect Channel of Distribution channel.(13) BTL 6 Creating
7
List and explain the stages involved in the new product
development (13).
BTL 1 Remembering

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7

8

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Describe the Multichannel distribution strategy in detail. (13) BTL 2 Understanding
9
Explain the different methods available for sales promotion in
marketing with examples.(13)
BTL 3 Applying

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10
Examine how companies position their products for maximum
competitive advantage in the market place.(13)
BTL 4 Analysing
11

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List and explain the different methods available for sales
promotion in marketing with examples.(13)
BTL 1 Remembering
12
Discuss the significance of personal selling. What are the

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qualities of a good salesmanship?(13)
BTL 2 Understanding
13 List out direct channel of distribution used by marketers.(13) BTL 4 Analysing
14
How do factors relating to environmental characteristics affect

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the selection of channel of distribution.(13)
BTL 1 Remembering

PART C
1. Develop a strategy using the six marketing mix components for the promotion of educational services

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for higher ?income households.
2. Give examples of advertising strategies that failed
3. Develop a sales promotion campaign for kids apparel
4. Sachin and Virag are two enterprising youth. They have passed out from IIM, Bangalore. They
thought instead of doing a job, they will launch fresh vegetables in Indian markets. Having learnt of

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the future conventional foods, they decided to venture into cultivation of mushrooms. Mushrooms are
known to be the best alternative food for vegetarians. For Sachin and Virag fund raising was a
serious handicap for mass production. However, the first trial batch of mushrooms that they produced
was bought by Star Hotel in Bangalore. Further, the hotel placed orders for supply of 20 kgs every
day. Now mushroom industry is run by small entrepreneurs, like Sachin and Virag. Another big player

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M/s Ashtavinayak Mushrooms, equipped with cold storage facility was more interested in the export
market. Sachin and Virag have set their sights high. They aim to sell mushrooms in a very big way all
over India. Mushrooms have a great market potential and is a perishable food.
Questions
How will you advise Sachin and Virag, as how to increase the consumer awareness about this new

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food?
What would be your suggestions for distribution channel for mushrooms?


UNIT- IV BUYER BEHAVIOUR 09

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SYLLABUS:Understanding industrial and individual buyer behavior - Influencing factors ? Buyer
Behaviour Models? Online buyer behaviour - Building and measuring customer satisfaction ? Customer
relationships management- CRM Cycle ? Customer acquisition, Retaining, Defection.
PART A
S.No

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Questions BT Level Competence
1. Define Buyer behavior. BTL 1 Remembering
2.
Summarize the organizational factors that influence
buyer behavior

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BTL 2 Understanding
3
Give the difference between industrial and individual buying
behaviour.
BTL 3 Applying

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4 How the internet is influencing the consumer behavior? BTL 4 Analyzing

8

5 List the factors that influence individual buying Behaviour. BTL 5 Evaluating

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6 Justify the difference between industrial and individual buyers. BTL 6 Creating
7 Define online marketing trends. BTL 1 Remembering
8 Briefly explain the factors that influence consumer behavior. BTL 2 Understanding
9 What do you mean by buying motives BTL 3 Applying
10

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Examine the influence the cultural factors exert on consumers
buying Behaviour
BTL 4 Analyzing
11 Indicate customer relationship management process. BTL 5 Evaluating
12

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Briefly explain what is customer retention and why customer
retention is important
BTL 6 Creating
13 What is meant by social class? BTL 1 Remembering
14 Briefly explain about online marketing BTL2 Understanding

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15
Applying the theory explain the influence of social factors on
consumer behavior
BTL 3 Applying
16 Analyse the term CRM. BTL 4 Analyzing

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17 What is meant by customer acquisition? BTL 1 Remembering
18 Briefly analyse the term customer defection. BTL 2 Understanding ng
19 How can companies increase customer loyalty? BTL 1
Remembering
20 What is customer churn? BTL 1

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Remembering



PART B

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1

What are the environmental and individual factors that
influence industrial buyer behavior?(13)
BTL 1 Remembering

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2
a
Summarize the psychological factors that influence
consumers buying Behavior.(7)
BTL 2 Understanding

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b
Explain the importance of consumer behavior.(6)
3

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How companies build customer satisfaction. Identify the
methods to measure customer satisfaction.(13)
BTL 3 Applying
4

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What do you infer form the learning model of consumer
behavior?(13)
BTL 4 Analysing
5

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Discuss about the industrial buying decision process.(13) BTL 5 Evaluating
6

Based on understanding of organizational buyer behavior
,evolve a marketing strategy to market a switch gear project

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to the Airport authority of India.(13)
BTL 6 Creating
7

Describe and classify various types of buyer behaviour

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models. (13)
BTL 1 Remembering

9

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8
Why ?win win ?style is recommended while negotiating with
customers .What guidelines would you follow to adopt this
style?(13)
BTL 2 Understanding

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9
Using what you have learnt explain about customer
relationship management (CRM) with suitable examples
and state why is it important in modern day
context.(13)

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BTL 3 Applying
10

a Analyze how customer acquisition happens in
companies.(7)

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BTL 4 Analysing
b List the types of customer relationship management
(CRM)(6)
11

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Explain in detail the fundamentals of customer relationship
management.(13)
BTL 1 Remembering
12

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Briefly Explain about the customer retention strategies
followed by companies.(13)
BTL 2 Understanding
13

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Identify the causes of customer defection and state the
measures of redirecting defection.(13)
BTL 4 Analysing
14

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What are the limitations of CRM?(13) BTL 1 Remembering

PART C

1 How do you for see the future of online marketing?

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2 Design a buyer behavior model for purchase of durable goods.
3 How is CRM changing and what does the owner need to be aware of?
4 In the future can CRM be applied in all the environment?

UNIT- V MARKETING RESEARCH & TRENDS IN MARKETING 12

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SYLLABUS:Marketing Information System ? Research Process ? Concepts and applications : Product ?
Advertising ? Promotion ? Consumer Behaviour ? Retail research ? Customer driven organizations - Cause
related marketing - Ethics in marketing ?Online marketing trends
PART A
Sno

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Questions BT Level Competence
1 What is meant by MIS? BTL 1 Remembering
2
Explain the term advertising media. Suggest suitable media for
advertising electric bulbs.

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BTL 2 Understanding
3
How would you use your understanding of market research to
identify the applications of market research
BTL 3 Applying

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4 Examine the steps in market research BTL 4 Analyzing
5 Discuss about market intelligence BTL 5 Evaluating

10

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6
Differentiate between marketing research and marketing
information systems.
BTL 6 Creating
7 What is meant by survey research? BTL 1 Remembering

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8
Compare primary data Vs Secondary data collection methods in
research
BTL 2 Understanding
9 Explain the sampling plan to be adopted by the research BTL 3 Applying

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10 Briefly examine the term consumerism. BTL 4 Analyzing
11 Discuss the term social marketing BTL 5 Evaluating
12 What in your opinion is franchise organization? BTL 6 Creating
13 What is cause- related marketing? BTL 1 Remembering
14

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How will you state or interpret in your own words internet
marketing?
BTL2 Understanding
15
Making use of theory summarize the essential features of well

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designed web page
BTL 3 Applying
16 Analyse focus group research. BTL 4 Analyzing
17 How should the marketer formulate the research report? BTL 1 Remembering
18 List some companies involved in web based marketing. BTL 2 Understanding

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19 Define marketing ethics with suitable example. BTL 1 Remembering
20
What is meant by retailing and list the retail formats based on
service?
BTL 1 Remembering

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PART B
1
Define marketing information system and explain the importance
of information to the company and its understanding of the market

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place.(13)
BTL 1 Remembering
2 Outline the steps in the marketing research process.(13) BTL 2 Understanding
3
Identify and explain the objectives and applications of Market

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research. (13)
BTL 3 Applying
4 a Examine the attributes of marketing information system .(7) BTL 4 Analysing
b
List the advantages and disadvantages of cause related

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marketing.(6)

5 Evaluate why mass communication is important in ? ( 13) BTL 5 Evaluating
6
Explain the concepts and types of marketing research and their

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role in product development.(13)
BTL 6 Creating
FirstRanker.com - FirstRanker's Choice

1

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(An
?

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DEPARTMENT OF MANAGEMENT STUDIES

QUESTION BANK

II SEMESTER

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1915207 MARKETING MANAGEMENT
Regulation ? 2019
Academic Year 2019 - 2020

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Prepared by
Dr.K.Sentamil Selvan, Assistant Professor (Sel.G)/MBA
Mr.S.Raja ? Asst. Professor /MBA

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2

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(An
?

DEPARTMENT OF MANAGEMENT STUDIES
QUESTION BANK

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SUBJECT : 1915207 MARKETING MANAGEMENT
SEM / YEAR: II/I
UNIT- I INTRODUCTION 09
SYLLABUS:Marketing ? Definitions - Conceptual frame work ? Marketing Process-Marketing environment:

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Internal and External - Marketing interface with other functional areas ? Production, Finance, Human Relations
Management, Information System. Marketing in global environment.
PART A
SNO Questions BT Level Competence
1 What is Marketing Management? BTL 1 Remembering

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2 Write about the evolution of marketing. BTL 2 Understanding
3 Identify major markets available to the marketer. BTL 3 Applying
4 Briefly examine the societal marketing concept BTL 4 Analyzing
5 Prioritize the objectives of marketing BTL 5 Evaluating
6 How would you interpret the term marketing interface? BTL 6 Creating

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7 List the difference between Marketing and selling. BTL 1 Remembering
8 Illustrate with example why industrial demand is called derived demand. BTL 3 Applying
9
How can the marketer utilize the information relating to needs, wants
and demand?

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BTL 3 Applying
10 Examine the production concept. BTL 4 Analyzing
11 Knowledge of external Marketing environment is important ?Evaluate. BTL 5 Evaluating
12 What do you mean by Marketing intermediaries? BTL 6 Creating
13

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What are the major ways available for a marketer to enter a foreign
market?
BTL 1 Remembering
14
Summarize the important factors that influence the internal environment

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of the Organization
BTL2 Understanding
15
How the marketer can utilize the information relating to the political
environment?

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BTL 3 Applying
16 Point out the importance of Human Relations Management in Marketing. BTL 4 Analyzing
17 Define Value Creation. BTL 1 Remembering
18 New technology creates new opportunists for marketers ?outline BTL 2 Understanding
19 Why the Joint Venture is required? BTL 1

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Remembering
20
What are the advantages and disadvantages of Licensing arrangement
used to enter a foreign country?
BTL 1

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Remembering


3

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PART B
1 What are the core concepts of marketing? Explain in detail.(13) BTL 1 Remembering
2
Explain how the external environment affects the marketing operations of
the Company. Summarize the ?Other functions performed by the

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Marketer?(13)
BTL 2 Understanding
3
Analyze the major lessons learnt by industrial marketers from
environmental analysis? What are the relevant external environment

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factors for a large diesel generator marketer?(13)
BTL 3 Applying
4 a Analyze the facilitating function of the marketing department.(6)
BTL 4 Analysing
b Examine the challenges of Marketing in India.(7)

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5 a
Discuss the different philosophies/orientation companies adopt in relation
to marketing management.(6)
BTL 5 Evaluating
b

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Elaborate on the prospects and challenges of Marketing in the present
global Environment(7)
6
purpose, to create a
customer?. Discuss the statement keeping in view the nature and purpose

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of marketing.(13)
BTL 6 Creating
7

Why do companies undertake selling in the foreign country? What is the

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scope of Holistic Marketing?(13)
BTL 1 Remembering
8
Forces in the internal environment of the company are controllable ?
explain.(13)

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BTL 2 Understanding
9 a
What is management information system and give its role in marketing
management. (7)
BTL 3 Applying

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b
Describe the components in which marketing activities interface with
finance department.(6)
10
Examine how markets are classified on the basis of nature of transaction

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and on the basis of commodities .(13)
BTL 4 Analysing
11 What is the relevance of Marketing to society?(13) BTL 1 Remembering
12
Explain in detail the challenges and opportunities of marketing in global

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environment.
BTL 2 Understanding
13
Analyze in detail how marketing interfaces with other functional
departments of management like HR, Finance, production and information

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systems.(13)
BTL 4 Analysing
14 What is meant by ?Utility in the content of Marketing?(13) BTL 1 Remembering

PART C

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1 What are the current approaches used in marketing?
2 A popular Indian brand wants to establish coffee vending machine in various cities and locations in the
country.
Before they establish, the company wants to know their market opportunities and environment.
A)Formulate a market feasibility study to help them from a marketing plan.(9)

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B)Develop an analysis of their marketing and competitive marketing(6)
3
Imagine yourself as a marketing manager and narrate your experience about marketing project that
you brought in on time & under budget
4 What you see a challenge that today?s marketing manager?s face?

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4

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UNIT-II MARKETING STRATEGY 09
SYLLABUS:Marketing strategy formulations ? Key Drivers of Marketing Strategies - Strategies for Industrial
Marketing ? Consumer Marketing ? Services marketing ? Competitor analysis - Analysis of consumer and
industrial markets ? Marketing Mix in International Environment.
PART A

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SNO Questions BT Level Competence
1 Define industrial Marketing. BTL 1 Remembering
2 Briefly explain the term product. BTL 2 Understanding
3 Identify the strategies for marketing services. BTL 3 Applying
4 Differentiate between industrial and consumer marketing. BTL 4 Analyzing

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5 Discuss the different types of consumer products. BTL 5 Evaluating
6 In your opinion what are the different types of industrial products BTL 6 Creating
7 What is services marketing? BTL 1 Remembering
8 Outline the unique characteristics of services. BTL 2 Understanding
9 Write a short note on competitor analysis. BTL 3 Applying

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10 Classify the different forms of competition. BTL 4 Analyzing
11 Define Marketing Strategy and marketing plan. BTL 5 Evaluating
12 What do you mean by marketing mix? BTL 6 Creating
13 List the strategies employed in consumer durable marketing. BTL 1 Remembering
14 Examine word of mouth strategy. BTL2 Understanding

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15 Illustrate the term competitor. BTL 3 Applying
16 Assess the benefits of competitor analysis. BTL 4 Analyzing
17 What do you mean by threat of substitutes? BTL 1 Remembering
18 Explain the bargaining power of the buyer. BTL 2 Understanding
19 Identify the main sources of competitor information. BTL 1 Remembering

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20 List the types of international marketing mix strategy. BTL 1 Remembering

PART B
1 a
How would you do a competitor analysis for a company of your choice?

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What are the three types of competition a company faces?(13)
BTL 1 Remembering
2
Explain what is meant by marketing strategy and the key drivers of
marketing strategy.(13)

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BTL 2 Understanding
3 a
Identify and explain the characteristics that affect the marketing of
services and the additional considerations that services requirement.(7)
BTL 3 Applying

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b
Applying theory, define the product and identify the major classification
of products.(6)

4

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Under what circumstances purchasing decision of industrial customers
are irrational? Explain with an example.(13)
BTL 4 Analysing

5

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5 Compile the strategies followed by market leaders and challengers.(13) BTL 5 Evaluating
6 Market Nicher strategies are also profitable ?Explain.(13) BTL 6 Creating
7
What are the differences between consumer markets and industrial

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markets?(13)
BTL 1 Remembering
8
Discuss the strategy of mass customization, the product market
situations and where it can be used.(13)

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BTL 2 Understanding
9
Describe the salient features, methodology and challenges of services
marketing. (13)
BTL 3 Applying

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10
Outline the importance and functions of marketing mix in development of
effective marketing strategies. (13)
BTL 4 Analysing
11

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List and explain the steps involved in industry?s buying decision
process.(13)
BTL 1 Remembering
12
How companies adapt their marketing mixes for international markets?

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(13)
BTL 2 Understanding
13 Examine the consumers buying decision behavior(13) BTL 4 Analysing
14 What are the elements of the strategic marketing mix- Explain(13) BTL 1 Remembering

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PART C
1
Mention few competitors for a product of your choice and give the qualities OF competition products that
you wish your brand had.
2

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Explain the formulation of marketing mix of a service organization. Give examples of bank or insurance
marketing mix.
3
Using competitor analysis evaluates the strengths and weakness of competitor firm of your choice.
4

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Organization directs its marketing efforts at 2 or more segments by developing a marketing mix for each
segment.

UNIT- III MARKETING MIX DECISIONS 09
SYLLABUS:Product planning and development ? Product life cycle ? New product Development and

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Management
? Market Segmentation ? Targeting and Positioning ? Multi Channel Distribution strategies ? Advertising and
sales promotions ? Pricing Objectives, Policies and methods.
PART A
S.no Questions BT Level Competence

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1
What is meant by Product? BTL 1 Remembering
2
Write the significance of product planning. BTL 2 Understanding
3

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Give the role of communication channel management in product
positioning.
BTL 3 Applying

6

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4
What is product planning and development? BTL 4 Analyzing

Summarize the various stages of Product Life cycle. BTL 5 Evaluating

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5
6
Can you assess the importance of product planning and
Development?
BTL 6 Creating

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7
Define Market Segmentation with examples. BTL 1 Remembering
8
Briefly explain about undifferentiated marketing strategy. BTL 2 Understanding
9

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Applying the theory briefly explain channel management. BTL 3 Applying
10
Examine the term product price. List the objectives and factors
to be considered when setting the product price.
BTL 4 Analyzing

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11
Briefly elaborate on penetration pricing. BTL 5 Evaluating
12
In your opinion what is market skimming price? BTL 6 Creating
13

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What functions marketing channels perform? BTL 1 Remembering
14
Outline the major channel alternatives open to companies. BTL2 Understanding
15
Illustrate the Multi channel Distribution strategies. BTL 3 Applying

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16
Examine the term target marketing. BTL 4 Analyzing
17
Define sales promotion and its objectives. BTL 1 Remembering
18 Write a critical note on the policy of resale price maintenance. BTL 2 Understanding

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19
Define the concept of advertising. BTL 1 Remembering
20
What are the factors affecting price of a product? BTL 1 Remembering

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PART B
1 What are the objectives of Product Planning?(13) BTL 1 Remembering
2 a
Illustrate about the different ways of segmenting the consumer
market. Determine the requirements for effective

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segmentation.(13)
BTL 2 Understanding
b
Explain the reasons for failure of new product. What are the
forces influencing the management of new products(13)

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3
Describe the various stages of Product life cycle and relevant
marketing implications. (13)
BTL 3 Applying
4 List out the objectives of product pricing.(13) BTL 4 Analyzing

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5
Discuss about Customer demand oriented pricing methods.
Elaborate on the functions performed by the distribution
channel .(13)
BTL 5 Evaluating

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6 Explain about Indirect Channel of Distribution channel.(13) BTL 6 Creating
7
List and explain the stages involved in the new product
development (13).
BTL 1 Remembering

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7

8

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Describe the Multichannel distribution strategy in detail. (13) BTL 2 Understanding
9
Explain the different methods available for sales promotion in
marketing with examples.(13)
BTL 3 Applying

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10
Examine how companies position their products for maximum
competitive advantage in the market place.(13)
BTL 4 Analysing
11

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List and explain the different methods available for sales
promotion in marketing with examples.(13)
BTL 1 Remembering
12
Discuss the significance of personal selling. What are the

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qualities of a good salesmanship?(13)
BTL 2 Understanding
13 List out direct channel of distribution used by marketers.(13) BTL 4 Analysing
14
How do factors relating to environmental characteristics affect

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the selection of channel of distribution.(13)
BTL 1 Remembering

PART C
1. Develop a strategy using the six marketing mix components for the promotion of educational services

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for higher ?income households.
2. Give examples of advertising strategies that failed
3. Develop a sales promotion campaign for kids apparel
4. Sachin and Virag are two enterprising youth. They have passed out from IIM, Bangalore. They
thought instead of doing a job, they will launch fresh vegetables in Indian markets. Having learnt of

--- Content provided by FirstRanker.com ---

the future conventional foods, they decided to venture into cultivation of mushrooms. Mushrooms are
known to be the best alternative food for vegetarians. For Sachin and Virag fund raising was a
serious handicap for mass production. However, the first trial batch of mushrooms that they produced
was bought by Star Hotel in Bangalore. Further, the hotel placed orders for supply of 20 kgs every
day. Now mushroom industry is run by small entrepreneurs, like Sachin and Virag. Another big player

--- Content provided by​ FirstRanker.com ---

M/s Ashtavinayak Mushrooms, equipped with cold storage facility was more interested in the export
market. Sachin and Virag have set their sights high. They aim to sell mushrooms in a very big way all
over India. Mushrooms have a great market potential and is a perishable food.
Questions
How will you advise Sachin and Virag, as how to increase the consumer awareness about this new

--- Content provided by‌ FirstRanker.com ---

food?
What would be your suggestions for distribution channel for mushrooms?


UNIT- IV BUYER BEHAVIOUR 09

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SYLLABUS:Understanding industrial and individual buyer behavior - Influencing factors ? Buyer
Behaviour Models? Online buyer behaviour - Building and measuring customer satisfaction ? Customer
relationships management- CRM Cycle ? Customer acquisition, Retaining, Defection.
PART A
S.No

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Questions BT Level Competence
1. Define Buyer behavior. BTL 1 Remembering
2.
Summarize the organizational factors that influence
buyer behavior

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BTL 2 Understanding
3
Give the difference between industrial and individual buying
behaviour.
BTL 3 Applying

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4 How the internet is influencing the consumer behavior? BTL 4 Analyzing

8

5 List the factors that influence individual buying Behaviour. BTL 5 Evaluating

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6 Justify the difference between industrial and individual buyers. BTL 6 Creating
7 Define online marketing trends. BTL 1 Remembering
8 Briefly explain the factors that influence consumer behavior. BTL 2 Understanding
9 What do you mean by buying motives BTL 3 Applying
10

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Examine the influence the cultural factors exert on consumers
buying Behaviour
BTL 4 Analyzing
11 Indicate customer relationship management process. BTL 5 Evaluating
12

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Briefly explain what is customer retention and why customer
retention is important
BTL 6 Creating
13 What is meant by social class? BTL 1 Remembering
14 Briefly explain about online marketing BTL2 Understanding

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15
Applying the theory explain the influence of social factors on
consumer behavior
BTL 3 Applying
16 Analyse the term CRM. BTL 4 Analyzing

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17 What is meant by customer acquisition? BTL 1 Remembering
18 Briefly analyse the term customer defection. BTL 2 Understanding ng
19 How can companies increase customer loyalty? BTL 1
Remembering
20 What is customer churn? BTL 1

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Remembering



PART B

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1

What are the environmental and individual factors that
influence industrial buyer behavior?(13)
BTL 1 Remembering

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2
a
Summarize the psychological factors that influence
consumers buying Behavior.(7)
BTL 2 Understanding

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b
Explain the importance of consumer behavior.(6)
3

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How companies build customer satisfaction. Identify the
methods to measure customer satisfaction.(13)
BTL 3 Applying
4

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What do you infer form the learning model of consumer
behavior?(13)
BTL 4 Analysing
5

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Discuss about the industrial buying decision process.(13) BTL 5 Evaluating
6

Based on understanding of organizational buyer behavior
,evolve a marketing strategy to market a switch gear project

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to the Airport authority of India.(13)
BTL 6 Creating
7

Describe and classify various types of buyer behaviour

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models. (13)
BTL 1 Remembering

9

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8
Why ?win win ?style is recommended while negotiating with
customers .What guidelines would you follow to adopt this
style?(13)
BTL 2 Understanding

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9
Using what you have learnt explain about customer
relationship management (CRM) with suitable examples
and state why is it important in modern day
context.(13)

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BTL 3 Applying
10

a Analyze how customer acquisition happens in
companies.(7)

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BTL 4 Analysing
b List the types of customer relationship management
(CRM)(6)
11

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Explain in detail the fundamentals of customer relationship
management.(13)
BTL 1 Remembering
12

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Briefly Explain about the customer retention strategies
followed by companies.(13)
BTL 2 Understanding
13

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Identify the causes of customer defection and state the
measures of redirecting defection.(13)
BTL 4 Analysing
14

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What are the limitations of CRM?(13) BTL 1 Remembering

PART C

1 How do you for see the future of online marketing?

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2 Design a buyer behavior model for purchase of durable goods.
3 How is CRM changing and what does the owner need to be aware of?
4 In the future can CRM be applied in all the environment?

UNIT- V MARKETING RESEARCH & TRENDS IN MARKETING 12

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SYLLABUS:Marketing Information System ? Research Process ? Concepts and applications : Product ?
Advertising ? Promotion ? Consumer Behaviour ? Retail research ? Customer driven organizations - Cause
related marketing - Ethics in marketing ?Online marketing trends
PART A
Sno

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Questions BT Level Competence
1 What is meant by MIS? BTL 1 Remembering
2
Explain the term advertising media. Suggest suitable media for
advertising electric bulbs.

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BTL 2 Understanding
3
How would you use your understanding of market research to
identify the applications of market research
BTL 3 Applying

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4 Examine the steps in market research BTL 4 Analyzing
5 Discuss about market intelligence BTL 5 Evaluating

10

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6
Differentiate between marketing research and marketing
information systems.
BTL 6 Creating
7 What is meant by survey research? BTL 1 Remembering

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8
Compare primary data Vs Secondary data collection methods in
research
BTL 2 Understanding
9 Explain the sampling plan to be adopted by the research BTL 3 Applying

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10 Briefly examine the term consumerism. BTL 4 Analyzing
11 Discuss the term social marketing BTL 5 Evaluating
12 What in your opinion is franchise organization? BTL 6 Creating
13 What is cause- related marketing? BTL 1 Remembering
14

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How will you state or interpret in your own words internet
marketing?
BTL2 Understanding
15
Making use of theory summarize the essential features of well

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designed web page
BTL 3 Applying
16 Analyse focus group research. BTL 4 Analyzing
17 How should the marketer formulate the research report? BTL 1 Remembering
18 List some companies involved in web based marketing. BTL 2 Understanding

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19 Define marketing ethics with suitable example. BTL 1 Remembering
20
What is meant by retailing and list the retail formats based on
service?
BTL 1 Remembering

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PART B
1
Define marketing information system and explain the importance
of information to the company and its understanding of the market

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place.(13)
BTL 1 Remembering
2 Outline the steps in the marketing research process.(13) BTL 2 Understanding
3
Identify and explain the objectives and applications of Market

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research. (13)
BTL 3 Applying
4 a Examine the attributes of marketing information system .(7) BTL 4 Analysing
b
List the advantages and disadvantages of cause related

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marketing.(6)

5 Evaluate why mass communication is important in ? ( 13) BTL 5 Evaluating
6
Explain the concepts and types of marketing research and their

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role in product development.(13)
BTL 6 Creating

11

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7 a
Relate how a company designs a customer driven marketing
strategy.(7)
BTL 1 Remembering
b What are the ethical issues in marketing relating to the product?(6)

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8
Summarise the primary and secondary sources of data available
for research ? Explain.(13)
BTL 2 Understanding
9 Explain in detail about Digital Marketing Communication. (13) BTL 3 Applying

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10 a Examine the ethical issues relating to promotion.(7) BTL 4 Analysing
b Analyse the importance of product research .(6)
11 Spell out the advantages of online Marketing.(13) BTL 1 Remembering
12

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Describe the role, guidelines and regulations of marketing ethics in
global markets. (13)
BTL 6 Creating
13 Analyze the important enablers of online buying.(13) BTL 4 Analysing
14 What are the Barriers to online buying by consumers?(13) BTL 1 Remembering

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UNIT V
PART C
1
Give a case study example of e-commerce marketing trend verses conventional marketing in the

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development of new electronic consumer products.
2
Money spent on advertisement is not wasteful. Critically examine
3
How can we enhance our retailing marketing strategy to grow the sales?

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4
unethical pricing practices exist -comment

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