Download Anna University (AU) MBA ( Master of Business Administration) Important Question Bank 3rd Sem BA5005 Retail Management (Latest Important Questions Unit Wise)
?
DEPARTMENT OF MANAGEMENT STUDIES
QUESTION BANK
III SEMESTER
BA5005- RETAIL MANAGEMENT
Regulation ? 2017
Academic Year 2019 ? 20
Prepared by
Mr. S. Raja, Asst. Professor ? MBA
FirstRanker.com - FirstRanker's Choice
?
DEPARTMENT OF MANAGEMENT STUDIES
QUESTION BANK
III SEMESTER
BA5005- RETAIL MANAGEMENT
Regulation ? 2017
Academic Year 2019 ? 20
Prepared by
Mr. S. Raja, Asst. Professor ? MBA
?
DEPARTMENT OFMANAGEMENT STUDIES
QUESTION BANK
SUBJECT: BA5005- RETAIL MANAGEMENT
SEM / YEAR: III Semester / II
Year
UNIT I - INTRODUCTION
An overview of Global Retailing ? Challenges and opportunities ? Retail trends in India ? Socio economic
and technological Influences on retail management ? Government of India policy implications on retails.
PART ?A
Q.NO QUESTIONS BT LEVEL COMPETENCE
1 What is retailing? Level 1 Remembering
2 Compare global retailing and national retailing. Level 2 Understanding
3 Identify the factors influencing retailing. Level 3 Applying
4 Illustrate retail trends. Level 4 Analysing
5
Discuss the concept of Socio-economic influences on
retailing.
Level 5 Evaluating
6 Specify any two challenges faced by Retail industry in India. Level 6 Creating
7 Define retail management. Level 1 Remembering
8
List the advantages of Modern retailing over traditional
retailing
Level 2 Understanding
9
How would you show your understanding on different retail
trends in India?
Level 3 Applying
10
What conclusion can you draw on the opportunities available
in retail management?
Level 4 Analysing
11 How is government of India policy in retailing used? Level 5 Evaluating
12 Interpret the barriers to technological influences in retail. Level 6 Creating
13 What is meant by legal influences on retail? Level 1 Remembering
14 Distinguish between brand name and brand value. Level 2 Understanding
15
Give an example of technological implementation in
organized retail.
Level 3 Applying
16 Illustrate the size of retail in India. Level 4 Analysing
17 Define Global retailing. Level 1 Remembering
18 Classify the different types of retail formats Level 2 Understanding
19 State any example for global retailing. Level 4 Remembering
FirstRanker.com - FirstRanker's Choice
?
DEPARTMENT OF MANAGEMENT STUDIES
QUESTION BANK
III SEMESTER
BA5005- RETAIL MANAGEMENT
Regulation ? 2017
Academic Year 2019 ? 20
Prepared by
Mr. S. Raja, Asst. Professor ? MBA
?
DEPARTMENT OFMANAGEMENT STUDIES
QUESTION BANK
SUBJECT: BA5005- RETAIL MANAGEMENT
SEM / YEAR: III Semester / II
Year
UNIT I - INTRODUCTION
An overview of Global Retailing ? Challenges and opportunities ? Retail trends in India ? Socio economic
and technological Influences on retail management ? Government of India policy implications on retails.
PART ?A
Q.NO QUESTIONS BT LEVEL COMPETENCE
1 What is retailing? Level 1 Remembering
2 Compare global retailing and national retailing. Level 2 Understanding
3 Identify the factors influencing retailing. Level 3 Applying
4 Illustrate retail trends. Level 4 Analysing
5
Discuss the concept of Socio-economic influences on
retailing.
Level 5 Evaluating
6 Specify any two challenges faced by Retail industry in India. Level 6 Creating
7 Define retail management. Level 1 Remembering
8
List the advantages of Modern retailing over traditional
retailing
Level 2 Understanding
9
How would you show your understanding on different retail
trends in India?
Level 3 Applying
10
What conclusion can you draw on the opportunities available
in retail management?
Level 4 Analysing
11 How is government of India policy in retailing used? Level 5 Evaluating
12 Interpret the barriers to technological influences in retail. Level 6 Creating
13 What is meant by legal influences on retail? Level 1 Remembering
14 Distinguish between brand name and brand value. Level 2 Understanding
15
Give an example of technological implementation in
organized retail.
Level 3 Applying
16 Illustrate the size of retail in India. Level 4 Analysing
17 Define Global retailing. Level 1 Remembering
18 Classify the different types of retail formats Level 2 Understanding
19 State any example for global retailing. Level 4 Remembering
20
What are the different strategies followed in Government of
India policy in retail?
Level 1 Remembering
PART- B
Q.No Questions BT Level Competence
1
Discuss the challenges and Opportunities of retailing in
India.
Level 1 Remembering
2
Discuss on the Government?s policy implications on retail
sector in India.(6marks)
Discuss about the recent trends in FDI.(7marks)
Level 2 Understanding
3 Discuss in detail about the nature and scope of retailing. Level 3 Applying
4
Explain in detail opportunities and challenges available in
global retailing.(7marks)
Explain about the methods to overcome challenges in global
retailing.(6marks)
Level 4 Analysing
5 Describe the growth of retail in Indian Context. Level 5 Evaluating
6
Evaluate the applications of information technology in retail
sector.(6marks)
Discuss about the advantages of Technology in
retailing.(7marks)
Level 6 Creating
7
Define retail branding and explain the concept of
Environmental influences in retailing?
Level 1 Remembering
8
Discuss the following statement in detail:
?Entry of foreign retailers may affect the culture of Indian
market?.(6marks)
Describe the issues influencing global retailers and the
methods to overcome. (7marks)
Level 2 Understanding
9
How would you explain about the retail trends in India?
(6marks)
Explain in detail about Global Retailing.(7marks)
Level 3 Applying
10
Discuss the factors driving the growth of retail industry in
India.(6marks)
Discuss about the importance of retailing in Indian economy.
(7marks)
Level 4 Analysing
11
Give the overview on involvement of government on retail
marketing.
Level 1 Remembering
12
Describe the socio-economic and technological influences on
retail management.
Level 2 Understanding
13
Keeping in the mind the developments, happenings on the
Indian Retail scene, what is the need of the hour for Indian
retailers?
Level 4 Analysing
14 How will you classify retail sector in India? Level 1 Remembering
FirstRanker.com - FirstRanker's Choice
?
DEPARTMENT OF MANAGEMENT STUDIES
QUESTION BANK
III SEMESTER
BA5005- RETAIL MANAGEMENT
Regulation ? 2017
Academic Year 2019 ? 20
Prepared by
Mr. S. Raja, Asst. Professor ? MBA
?
DEPARTMENT OFMANAGEMENT STUDIES
QUESTION BANK
SUBJECT: BA5005- RETAIL MANAGEMENT
SEM / YEAR: III Semester / II
Year
UNIT I - INTRODUCTION
An overview of Global Retailing ? Challenges and opportunities ? Retail trends in India ? Socio economic
and technological Influences on retail management ? Government of India policy implications on retails.
PART ?A
Q.NO QUESTIONS BT LEVEL COMPETENCE
1 What is retailing? Level 1 Remembering
2 Compare global retailing and national retailing. Level 2 Understanding
3 Identify the factors influencing retailing. Level 3 Applying
4 Illustrate retail trends. Level 4 Analysing
5
Discuss the concept of Socio-economic influences on
retailing.
Level 5 Evaluating
6 Specify any two challenges faced by Retail industry in India. Level 6 Creating
7 Define retail management. Level 1 Remembering
8
List the advantages of Modern retailing over traditional
retailing
Level 2 Understanding
9
How would you show your understanding on different retail
trends in India?
Level 3 Applying
10
What conclusion can you draw on the opportunities available
in retail management?
Level 4 Analysing
11 How is government of India policy in retailing used? Level 5 Evaluating
12 Interpret the barriers to technological influences in retail. Level 6 Creating
13 What is meant by legal influences on retail? Level 1 Remembering
14 Distinguish between brand name and brand value. Level 2 Understanding
15
Give an example of technological implementation in
organized retail.
Level 3 Applying
16 Illustrate the size of retail in India. Level 4 Analysing
17 Define Global retailing. Level 1 Remembering
18 Classify the different types of retail formats Level 2 Understanding
19 State any example for global retailing. Level 4 Remembering
20
What are the different strategies followed in Government of
India policy in retail?
Level 1 Remembering
PART- B
Q.No Questions BT Level Competence
1
Discuss the challenges and Opportunities of retailing in
India.
Level 1 Remembering
2
Discuss on the Government?s policy implications on retail
sector in India.(6marks)
Discuss about the recent trends in FDI.(7marks)
Level 2 Understanding
3 Discuss in detail about the nature and scope of retailing. Level 3 Applying
4
Explain in detail opportunities and challenges available in
global retailing.(7marks)
Explain about the methods to overcome challenges in global
retailing.(6marks)
Level 4 Analysing
5 Describe the growth of retail in Indian Context. Level 5 Evaluating
6
Evaluate the applications of information technology in retail
sector.(6marks)
Discuss about the advantages of Technology in
retailing.(7marks)
Level 6 Creating
7
Define retail branding and explain the concept of
Environmental influences in retailing?
Level 1 Remembering
8
Discuss the following statement in detail:
?Entry of foreign retailers may affect the culture of Indian
market?.(6marks)
Describe the issues influencing global retailers and the
methods to overcome. (7marks)
Level 2 Understanding
9
How would you explain about the retail trends in India?
(6marks)
Explain in detail about Global Retailing.(7marks)
Level 3 Applying
10
Discuss the factors driving the growth of retail industry in
India.(6marks)
Discuss about the importance of retailing in Indian economy.
(7marks)
Level 4 Analysing
11
Give the overview on involvement of government on retail
marketing.
Level 1 Remembering
12
Describe the socio-economic and technological influences on
retail management.
Level 2 Understanding
13
Keeping in the mind the developments, happenings on the
Indian Retail scene, what is the need of the hour for Indian
retailers?
Level 4 Analysing
14 How will you classify retail sector in India? Level 1 Remembering
UNIT- II RETAIL FORMATS
Organized and unorganized formats ? Different organized retail formats ? Characteristics of each format ?
Emerging trends in retail formats ? MNC's role in organized retail formats.
PART - A
Q.No Questions BT Level Competence
1 What is organized retail format? Level 1 Remembering
2 Summarize what is meant by unorganized sectors? Level 2 Understanding
3 What are the types of retail formats? Level 3 Applying
4 List the emerging trends in retail formats. Level 4 Analysing
5
Can you assess the value or importance of customer
driven organization?
Level 5 Evaluating
6
Write short note on importance of organized retail
formats.
Level 6 Creating
7 What are convenience stores? Level 1 Remembering
8
How would you explain the techniques of acquiring
customer on the web?
Level 2 Understanding
9
How would you show your understanding on online
marketing?
Level 3 Applying
10 What are the effects of increasing organized retailing? Level 4 Analysing
11 Outline the features of Ethical issues in marketing. Level 5 Evaluating
12 What is customer driven organization? Level 6 Creating
13 What are the factors influencing network decision? Level 1 Remembering
PART - C
S.NO QUESTIONS
1 Explain the recent trends in retail industry globally.
2 Critically review the current trends in retail industry example from Indian companies.
3
Choose a successful Indian company of your choice which has got a phenomenal reach in retail
markets and explain its retailing strategies adopted in India.
4 Give the overview on involvement of government on retail marketing
FirstRanker.com - FirstRanker's Choice
?
DEPARTMENT OF MANAGEMENT STUDIES
QUESTION BANK
III SEMESTER
BA5005- RETAIL MANAGEMENT
Regulation ? 2017
Academic Year 2019 ? 20
Prepared by
Mr. S. Raja, Asst. Professor ? MBA
?
DEPARTMENT OFMANAGEMENT STUDIES
QUESTION BANK
SUBJECT: BA5005- RETAIL MANAGEMENT
SEM / YEAR: III Semester / II
Year
UNIT I - INTRODUCTION
An overview of Global Retailing ? Challenges and opportunities ? Retail trends in India ? Socio economic
and technological Influences on retail management ? Government of India policy implications on retails.
PART ?A
Q.NO QUESTIONS BT LEVEL COMPETENCE
1 What is retailing? Level 1 Remembering
2 Compare global retailing and national retailing. Level 2 Understanding
3 Identify the factors influencing retailing. Level 3 Applying
4 Illustrate retail trends. Level 4 Analysing
5
Discuss the concept of Socio-economic influences on
retailing.
Level 5 Evaluating
6 Specify any two challenges faced by Retail industry in India. Level 6 Creating
7 Define retail management. Level 1 Remembering
8
List the advantages of Modern retailing over traditional
retailing
Level 2 Understanding
9
How would you show your understanding on different retail
trends in India?
Level 3 Applying
10
What conclusion can you draw on the opportunities available
in retail management?
Level 4 Analysing
11 How is government of India policy in retailing used? Level 5 Evaluating
12 Interpret the barriers to technological influences in retail. Level 6 Creating
13 What is meant by legal influences on retail? Level 1 Remembering
14 Distinguish between brand name and brand value. Level 2 Understanding
15
Give an example of technological implementation in
organized retail.
Level 3 Applying
16 Illustrate the size of retail in India. Level 4 Analysing
17 Define Global retailing. Level 1 Remembering
18 Classify the different types of retail formats Level 2 Understanding
19 State any example for global retailing. Level 4 Remembering
20
What are the different strategies followed in Government of
India policy in retail?
Level 1 Remembering
PART- B
Q.No Questions BT Level Competence
1
Discuss the challenges and Opportunities of retailing in
India.
Level 1 Remembering
2
Discuss on the Government?s policy implications on retail
sector in India.(6marks)
Discuss about the recent trends in FDI.(7marks)
Level 2 Understanding
3 Discuss in detail about the nature and scope of retailing. Level 3 Applying
4
Explain in detail opportunities and challenges available in
global retailing.(7marks)
Explain about the methods to overcome challenges in global
retailing.(6marks)
Level 4 Analysing
5 Describe the growth of retail in Indian Context. Level 5 Evaluating
6
Evaluate the applications of information technology in retail
sector.(6marks)
Discuss about the advantages of Technology in
retailing.(7marks)
Level 6 Creating
7
Define retail branding and explain the concept of
Environmental influences in retailing?
Level 1 Remembering
8
Discuss the following statement in detail:
?Entry of foreign retailers may affect the culture of Indian
market?.(6marks)
Describe the issues influencing global retailers and the
methods to overcome. (7marks)
Level 2 Understanding
9
How would you explain about the retail trends in India?
(6marks)
Explain in detail about Global Retailing.(7marks)
Level 3 Applying
10
Discuss the factors driving the growth of retail industry in
India.(6marks)
Discuss about the importance of retailing in Indian economy.
(7marks)
Level 4 Analysing
11
Give the overview on involvement of government on retail
marketing.
Level 1 Remembering
12
Describe the socio-economic and technological influences on
retail management.
Level 2 Understanding
13
Keeping in the mind the developments, happenings on the
Indian Retail scene, what is the need of the hour for Indian
retailers?
Level 4 Analysing
14 How will you classify retail sector in India? Level 1 Remembering
UNIT- II RETAIL FORMATS
Organized and unorganized formats ? Different organized retail formats ? Characteristics of each format ?
Emerging trends in retail formats ? MNC's role in organized retail formats.
PART - A
Q.No Questions BT Level Competence
1 What is organized retail format? Level 1 Remembering
2 Summarize what is meant by unorganized sectors? Level 2 Understanding
3 What are the types of retail formats? Level 3 Applying
4 List the emerging trends in retail formats. Level 4 Analysing
5
Can you assess the value or importance of customer
driven organization?
Level 5 Evaluating
6
Write short note on importance of organized retail
formats.
Level 6 Creating
7 What are convenience stores? Level 1 Remembering
8
How would you explain the techniques of acquiring
customer on the web?
Level 2 Understanding
9
How would you show your understanding on online
marketing?
Level 3 Applying
10 What are the effects of increasing organized retailing? Level 4 Analysing
11 Outline the features of Ethical issues in marketing. Level 5 Evaluating
12 What is customer driven organization? Level 6 Creating
13 What are the factors influencing network decision? Level 1 Remembering
PART - C
S.NO QUESTIONS
1 Explain the recent trends in retail industry globally.
2 Critically review the current trends in retail industry example from Indian companies.
3
Choose a successful Indian company of your choice which has got a phenomenal reach in retail
markets and explain its retailing strategies adopted in India.
4 Give the overview on involvement of government on retail marketing
14 Outline the scope of MNC. Level 2 Understanding
15
How would you show your understanding of the term
hyper markets?
Level 3 Applying
16 Explain about the term E-tailing? Level 4 Analysing
17 What are main characteristics of super markets? Level 1 Remembering
18 Compare super markets and hyper markets. Level 2 Understanding
19
Explain about specialty retail shops? What technique
do they use?
Level 1 Remembering
20 Can you list the three benefits of convenience stores? Level 1 Remembering
Q.No Questions BT Level Competence
1
What are the different types of organized retail formats?
Discuss it in detail with an example.(7marks)
What is a retail chain? Discuss its advantages and dis-
advantages.(6marks)
Level 1 Remembering
2 Discuss in detail about emerging trends in retail formats. Level 2 Understanding
3 Explain the MNC?s role in organized retail formats. Level 3 Applying
4
Write in detail about online marketing. state the advantages
of online marketing.
Level 4 Analysing
5
Evaluate the types of organized retail stores in
India.(6marks) Analyze the different types of strategy
mix.(7marks)
Level 5 Evaluating
6
Discuss the factors driving the growth of Retail Industry in
India.
Level 6 Creating
7
Identify and explain the unorganized retail stores in
India?(7marks)
What are the different types of non-store retail formats?
(6marks)
Level 1 Remembering
8
Interpret the objectives, benefits, and de-merits of any three
retail formats.
Level 2 Understanding
9
Plan the steps needed to set up a super market in a busy
market area.(7marks)
Level 3 Applying
10
Discover the Origin of retailing in India.(6marks)
Analyze the framework online marketing in India? (7marks)
Level 4 Analysing
11
i) Describe the characteristics of independent
retailers.(6marks)
ii) State its advantages and its disadvantages.(7marks)
Level 1 Remembering
12
Discuss the following terms with example:
a) Hypermarkets b) Supermarkets. c) Discount stores. d)
Off-shore retailers.
Level 2 Understanding
13
Explain the impact of economic and sociological changes
on the evolution of Indian Retail Formats.
Level 4 Analysing
14
i) Highlight the characteristics and types of service
retailing.(7marks)
ii) What are the advantages and dis-advantages of multi-
Level 1 Remembering
FirstRanker.com - FirstRanker's Choice
?
DEPARTMENT OF MANAGEMENT STUDIES
QUESTION BANK
III SEMESTER
BA5005- RETAIL MANAGEMENT
Regulation ? 2017
Academic Year 2019 ? 20
Prepared by
Mr. S. Raja, Asst. Professor ? MBA
?
DEPARTMENT OFMANAGEMENT STUDIES
QUESTION BANK
SUBJECT: BA5005- RETAIL MANAGEMENT
SEM / YEAR: III Semester / II
Year
UNIT I - INTRODUCTION
An overview of Global Retailing ? Challenges and opportunities ? Retail trends in India ? Socio economic
and technological Influences on retail management ? Government of India policy implications on retails.
PART ?A
Q.NO QUESTIONS BT LEVEL COMPETENCE
1 What is retailing? Level 1 Remembering
2 Compare global retailing and national retailing. Level 2 Understanding
3 Identify the factors influencing retailing. Level 3 Applying
4 Illustrate retail trends. Level 4 Analysing
5
Discuss the concept of Socio-economic influences on
retailing.
Level 5 Evaluating
6 Specify any two challenges faced by Retail industry in India. Level 6 Creating
7 Define retail management. Level 1 Remembering
8
List the advantages of Modern retailing over traditional
retailing
Level 2 Understanding
9
How would you show your understanding on different retail
trends in India?
Level 3 Applying
10
What conclusion can you draw on the opportunities available
in retail management?
Level 4 Analysing
11 How is government of India policy in retailing used? Level 5 Evaluating
12 Interpret the barriers to technological influences in retail. Level 6 Creating
13 What is meant by legal influences on retail? Level 1 Remembering
14 Distinguish between brand name and brand value. Level 2 Understanding
15
Give an example of technological implementation in
organized retail.
Level 3 Applying
16 Illustrate the size of retail in India. Level 4 Analysing
17 Define Global retailing. Level 1 Remembering
18 Classify the different types of retail formats Level 2 Understanding
19 State any example for global retailing. Level 4 Remembering
20
What are the different strategies followed in Government of
India policy in retail?
Level 1 Remembering
PART- B
Q.No Questions BT Level Competence
1
Discuss the challenges and Opportunities of retailing in
India.
Level 1 Remembering
2
Discuss on the Government?s policy implications on retail
sector in India.(6marks)
Discuss about the recent trends in FDI.(7marks)
Level 2 Understanding
3 Discuss in detail about the nature and scope of retailing. Level 3 Applying
4
Explain in detail opportunities and challenges available in
global retailing.(7marks)
Explain about the methods to overcome challenges in global
retailing.(6marks)
Level 4 Analysing
5 Describe the growth of retail in Indian Context. Level 5 Evaluating
6
Evaluate the applications of information technology in retail
sector.(6marks)
Discuss about the advantages of Technology in
retailing.(7marks)
Level 6 Creating
7
Define retail branding and explain the concept of
Environmental influences in retailing?
Level 1 Remembering
8
Discuss the following statement in detail:
?Entry of foreign retailers may affect the culture of Indian
market?.(6marks)
Describe the issues influencing global retailers and the
methods to overcome. (7marks)
Level 2 Understanding
9
How would you explain about the retail trends in India?
(6marks)
Explain in detail about Global Retailing.(7marks)
Level 3 Applying
10
Discuss the factors driving the growth of retail industry in
India.(6marks)
Discuss about the importance of retailing in Indian economy.
(7marks)
Level 4 Analysing
11
Give the overview on involvement of government on retail
marketing.
Level 1 Remembering
12
Describe the socio-economic and technological influences on
retail management.
Level 2 Understanding
13
Keeping in the mind the developments, happenings on the
Indian Retail scene, what is the need of the hour for Indian
retailers?
Level 4 Analysing
14 How will you classify retail sector in India? Level 1 Remembering
UNIT- II RETAIL FORMATS
Organized and unorganized formats ? Different organized retail formats ? Characteristics of each format ?
Emerging trends in retail formats ? MNC's role in organized retail formats.
PART - A
Q.No Questions BT Level Competence
1 What is organized retail format? Level 1 Remembering
2 Summarize what is meant by unorganized sectors? Level 2 Understanding
3 What are the types of retail formats? Level 3 Applying
4 List the emerging trends in retail formats. Level 4 Analysing
5
Can you assess the value or importance of customer
driven organization?
Level 5 Evaluating
6
Write short note on importance of organized retail
formats.
Level 6 Creating
7 What are convenience stores? Level 1 Remembering
8
How would you explain the techniques of acquiring
customer on the web?
Level 2 Understanding
9
How would you show your understanding on online
marketing?
Level 3 Applying
10 What are the effects of increasing organized retailing? Level 4 Analysing
11 Outline the features of Ethical issues in marketing. Level 5 Evaluating
12 What is customer driven organization? Level 6 Creating
13 What are the factors influencing network decision? Level 1 Remembering
PART - C
S.NO QUESTIONS
1 Explain the recent trends in retail industry globally.
2 Critically review the current trends in retail industry example from Indian companies.
3
Choose a successful Indian company of your choice which has got a phenomenal reach in retail
markets and explain its retailing strategies adopted in India.
4 Give the overview on involvement of government on retail marketing
14 Outline the scope of MNC. Level 2 Understanding
15
How would you show your understanding of the term
hyper markets?
Level 3 Applying
16 Explain about the term E-tailing? Level 4 Analysing
17 What are main characteristics of super markets? Level 1 Remembering
18 Compare super markets and hyper markets. Level 2 Understanding
19
Explain about specialty retail shops? What technique
do they use?
Level 1 Remembering
20 Can you list the three benefits of convenience stores? Level 1 Remembering
Q.No Questions BT Level Competence
1
What are the different types of organized retail formats?
Discuss it in detail with an example.(7marks)
What is a retail chain? Discuss its advantages and dis-
advantages.(6marks)
Level 1 Remembering
2 Discuss in detail about emerging trends in retail formats. Level 2 Understanding
3 Explain the MNC?s role in organized retail formats. Level 3 Applying
4
Write in detail about online marketing. state the advantages
of online marketing.
Level 4 Analysing
5
Evaluate the types of organized retail stores in
India.(6marks) Analyze the different types of strategy
mix.(7marks)
Level 5 Evaluating
6
Discuss the factors driving the growth of Retail Industry in
India.
Level 6 Creating
7
Identify and explain the unorganized retail stores in
India?(7marks)
What are the different types of non-store retail formats?
(6marks)
Level 1 Remembering
8
Interpret the objectives, benefits, and de-merits of any three
retail formats.
Level 2 Understanding
9
Plan the steps needed to set up a super market in a busy
market area.(7marks)
Level 3 Applying
10
Discover the Origin of retailing in India.(6marks)
Analyze the framework online marketing in India? (7marks)
Level 4 Analysing
11
i) Describe the characteristics of independent
retailers.(6marks)
ii) State its advantages and its disadvantages.(7marks)
Level 1 Remembering
12
Discuss the following terms with example:
a) Hypermarkets b) Supermarkets. c) Discount stores. d)
Off-shore retailers.
Level 2 Understanding
13
Explain the impact of economic and sociological changes
on the evolution of Indian Retail Formats.
Level 4 Analysing
14
i) Highlight the characteristics and types of service
retailing.(7marks)
ii) What are the advantages and dis-advantages of multi-
Level 1 Remembering
channel retailing? (6marks)
S.NO QUESTIONS
1
Compare Convenience stores and super markets.
2
Critically review the Impact of Super Markets on shopper behaviour.
3
How the difficulties can related to managing cost, stock out and mark-downs pertaining to retail
strategy and operations can be managed?
4
?Use of new technologies will help in effective management of retailing?- Discuss.
UNIT-III RETAILING DECISIONS
Choice of retail locations - internal and external atmospherics ? Positioning of retail shops ? Building retail
store Image - Retail service quality management ? Retail Supply Chain Management ? Retail Pricing
Decisions. Mercandising and category management ? buying.
PART - A
Q.No Questions BT Level Competence
1 Define retail location. Level 1 Remembering
2 Write a short note on store atmospherics. Level 2 Understanding
3
Write the different categories of external
atmospherics.
Level 3 Applying
4 List the service qualities delivered in retail store. Level 4 Analysing
5 Can you assess the importance of pricing? Level 5 Evaluating
6 Write short note on impulse buying. Level 6 Creating
7 What is meant by decision making process? Level 1 Remembering
8
How would you explain retail positioning and
branding?
Level 2 Understanding
9
How would you show your understanding on retail
pricing objectives?
Level 3 Applying
10
What are the factors that used in building retail store
image?
Level 4 Analysing
11
Outline the principles of retail supply chain
management.
Level 5 Evaluating
12 What is supply chain? Level 6 Creating
13
What are the factors influencing a good retail
location?
Level 1 Remembering
14 Outline the scope of retail store image. Level 2 Understanding
FirstRanker.com - FirstRanker's Choice
?
DEPARTMENT OF MANAGEMENT STUDIES
QUESTION BANK
III SEMESTER
BA5005- RETAIL MANAGEMENT
Regulation ? 2017
Academic Year 2019 ? 20
Prepared by
Mr. S. Raja, Asst. Professor ? MBA
?
DEPARTMENT OFMANAGEMENT STUDIES
QUESTION BANK
SUBJECT: BA5005- RETAIL MANAGEMENT
SEM / YEAR: III Semester / II
Year
UNIT I - INTRODUCTION
An overview of Global Retailing ? Challenges and opportunities ? Retail trends in India ? Socio economic
and technological Influences on retail management ? Government of India policy implications on retails.
PART ?A
Q.NO QUESTIONS BT LEVEL COMPETENCE
1 What is retailing? Level 1 Remembering
2 Compare global retailing and national retailing. Level 2 Understanding
3 Identify the factors influencing retailing. Level 3 Applying
4 Illustrate retail trends. Level 4 Analysing
5
Discuss the concept of Socio-economic influences on
retailing.
Level 5 Evaluating
6 Specify any two challenges faced by Retail industry in India. Level 6 Creating
7 Define retail management. Level 1 Remembering
8
List the advantages of Modern retailing over traditional
retailing
Level 2 Understanding
9
How would you show your understanding on different retail
trends in India?
Level 3 Applying
10
What conclusion can you draw on the opportunities available
in retail management?
Level 4 Analysing
11 How is government of India policy in retailing used? Level 5 Evaluating
12 Interpret the barriers to technological influences in retail. Level 6 Creating
13 What is meant by legal influences on retail? Level 1 Remembering
14 Distinguish between brand name and brand value. Level 2 Understanding
15
Give an example of technological implementation in
organized retail.
Level 3 Applying
16 Illustrate the size of retail in India. Level 4 Analysing
17 Define Global retailing. Level 1 Remembering
18 Classify the different types of retail formats Level 2 Understanding
19 State any example for global retailing. Level 4 Remembering
20
What are the different strategies followed in Government of
India policy in retail?
Level 1 Remembering
PART- B
Q.No Questions BT Level Competence
1
Discuss the challenges and Opportunities of retailing in
India.
Level 1 Remembering
2
Discuss on the Government?s policy implications on retail
sector in India.(6marks)
Discuss about the recent trends in FDI.(7marks)
Level 2 Understanding
3 Discuss in detail about the nature and scope of retailing. Level 3 Applying
4
Explain in detail opportunities and challenges available in
global retailing.(7marks)
Explain about the methods to overcome challenges in global
retailing.(6marks)
Level 4 Analysing
5 Describe the growth of retail in Indian Context. Level 5 Evaluating
6
Evaluate the applications of information technology in retail
sector.(6marks)
Discuss about the advantages of Technology in
retailing.(7marks)
Level 6 Creating
7
Define retail branding and explain the concept of
Environmental influences in retailing?
Level 1 Remembering
8
Discuss the following statement in detail:
?Entry of foreign retailers may affect the culture of Indian
market?.(6marks)
Describe the issues influencing global retailers and the
methods to overcome. (7marks)
Level 2 Understanding
9
How would you explain about the retail trends in India?
(6marks)
Explain in detail about Global Retailing.(7marks)
Level 3 Applying
10
Discuss the factors driving the growth of retail industry in
India.(6marks)
Discuss about the importance of retailing in Indian economy.
(7marks)
Level 4 Analysing
11
Give the overview on involvement of government on retail
marketing.
Level 1 Remembering
12
Describe the socio-economic and technological influences on
retail management.
Level 2 Understanding
13
Keeping in the mind the developments, happenings on the
Indian Retail scene, what is the need of the hour for Indian
retailers?
Level 4 Analysing
14 How will you classify retail sector in India? Level 1 Remembering
UNIT- II RETAIL FORMATS
Organized and unorganized formats ? Different organized retail formats ? Characteristics of each format ?
Emerging trends in retail formats ? MNC's role in organized retail formats.
PART - A
Q.No Questions BT Level Competence
1 What is organized retail format? Level 1 Remembering
2 Summarize what is meant by unorganized sectors? Level 2 Understanding
3 What are the types of retail formats? Level 3 Applying
4 List the emerging trends in retail formats. Level 4 Analysing
5
Can you assess the value or importance of customer
driven organization?
Level 5 Evaluating
6
Write short note on importance of organized retail
formats.
Level 6 Creating
7 What are convenience stores? Level 1 Remembering
8
How would you explain the techniques of acquiring
customer on the web?
Level 2 Understanding
9
How would you show your understanding on online
marketing?
Level 3 Applying
10 What are the effects of increasing organized retailing? Level 4 Analysing
11 Outline the features of Ethical issues in marketing. Level 5 Evaluating
12 What is customer driven organization? Level 6 Creating
13 What are the factors influencing network decision? Level 1 Remembering
PART - C
S.NO QUESTIONS
1 Explain the recent trends in retail industry globally.
2 Critically review the current trends in retail industry example from Indian companies.
3
Choose a successful Indian company of your choice which has got a phenomenal reach in retail
markets and explain its retailing strategies adopted in India.
4 Give the overview on involvement of government on retail marketing
14 Outline the scope of MNC. Level 2 Understanding
15
How would you show your understanding of the term
hyper markets?
Level 3 Applying
16 Explain about the term E-tailing? Level 4 Analysing
17 What are main characteristics of super markets? Level 1 Remembering
18 Compare super markets and hyper markets. Level 2 Understanding
19
Explain about specialty retail shops? What technique
do they use?
Level 1 Remembering
20 Can you list the three benefits of convenience stores? Level 1 Remembering
Q.No Questions BT Level Competence
1
What are the different types of organized retail formats?
Discuss it in detail with an example.(7marks)
What is a retail chain? Discuss its advantages and dis-
advantages.(6marks)
Level 1 Remembering
2 Discuss in detail about emerging trends in retail formats. Level 2 Understanding
3 Explain the MNC?s role in organized retail formats. Level 3 Applying
4
Write in detail about online marketing. state the advantages
of online marketing.
Level 4 Analysing
5
Evaluate the types of organized retail stores in
India.(6marks) Analyze the different types of strategy
mix.(7marks)
Level 5 Evaluating
6
Discuss the factors driving the growth of Retail Industry in
India.
Level 6 Creating
7
Identify and explain the unorganized retail stores in
India?(7marks)
What are the different types of non-store retail formats?
(6marks)
Level 1 Remembering
8
Interpret the objectives, benefits, and de-merits of any three
retail formats.
Level 2 Understanding
9
Plan the steps needed to set up a super market in a busy
market area.(7marks)
Level 3 Applying
10
Discover the Origin of retailing in India.(6marks)
Analyze the framework online marketing in India? (7marks)
Level 4 Analysing
11
i) Describe the characteristics of independent
retailers.(6marks)
ii) State its advantages and its disadvantages.(7marks)
Level 1 Remembering
12
Discuss the following terms with example:
a) Hypermarkets b) Supermarkets. c) Discount stores. d)
Off-shore retailers.
Level 2 Understanding
13
Explain the impact of economic and sociological changes
on the evolution of Indian Retail Formats.
Level 4 Analysing
14
i) Highlight the characteristics and types of service
retailing.(7marks)
ii) What are the advantages and dis-advantages of multi-
Level 1 Remembering
channel retailing? (6marks)
S.NO QUESTIONS
1
Compare Convenience stores and super markets.
2
Critically review the Impact of Super Markets on shopper behaviour.
3
How the difficulties can related to managing cost, stock out and mark-downs pertaining to retail
strategy and operations can be managed?
4
?Use of new technologies will help in effective management of retailing?- Discuss.
UNIT-III RETAILING DECISIONS
Choice of retail locations - internal and external atmospherics ? Positioning of retail shops ? Building retail
store Image - Retail service quality management ? Retail Supply Chain Management ? Retail Pricing
Decisions. Mercandising and category management ? buying.
PART - A
Q.No Questions BT Level Competence
1 Define retail location. Level 1 Remembering
2 Write a short note on store atmospherics. Level 2 Understanding
3
Write the different categories of external
atmospherics.
Level 3 Applying
4 List the service qualities delivered in retail store. Level 4 Analysing
5 Can you assess the importance of pricing? Level 5 Evaluating
6 Write short note on impulse buying. Level 6 Creating
7 What is meant by decision making process? Level 1 Remembering
8
How would you explain retail positioning and
branding?
Level 2 Understanding
9
How would you show your understanding on retail
pricing objectives?
Level 3 Applying
10
What are the factors that used in building retail store
image?
Level 4 Analysing
11
Outline the principles of retail supply chain
management.
Level 5 Evaluating
12 What is supply chain? Level 6 Creating
13
What are the factors influencing a good retail
location?
Level 1 Remembering
14 Outline the scope of retail store image. Level 2 Understanding
15
How would you show your understanding of different
pricing decisions?
Level 3 Applying
16
Can you list the importance of positioning in
retailing?
Level 4 Analysing
17 Define service quality. Level 1 Remembering
18 What is retail store image? Level 2 Understanding
19 What do you mean by the term category management? Level 1 Remembering
20 What is visual merchandising? Level 1 Remembering
Q.No Questions
BT
Level Competence
1
What can you say about retail location? What are various objectives
of choosing a good location?
Level 1 Remembering
2
Explain in detail about the characteristics of Retail Service Quality
Management.(7marks)
Briefly discuss about the gap model for improving retail service
quality.(6marks)
Level 2 Understanding
3
Discuss about how you will build a retail store image.
Level 3 Applying
4
Evaluate the factors to be considered for effective pricing
decisions.(7marks)
Explain in detail about the different types of pricing strategies
followed in retailing. (6marks)
Level 4 Analysing
5
Describe the various factors to be considered for positioning retail
shop and improve it in a better manner.
Level 5 Evaluating
6
Explain in detail about types of retail locations.(6marks)
Discuss about the steps involved in choosing retail
location.(7marks)
Level 6 Creating
7
Explain internal atmospherics used in retail shops in detail.
Level 1 Remembering
8
How would you summarize the steps to be followed for building
retail store image?
Level 2 Understanding
9
What are the factors to be considered to have an effective Retail
pricing decision?
Level 3 Applying
10
Explain in detail the External Atmospherics which would influence
the retail customers?
Level 4 Analysing
11
i) Explain in detail the steps involved in selecting an appropriate
location for a retailer.(6marks)
ii) What are the factors affecting the choice of retail
location?(7marks)
Level 1 Remembering
12
Explain the retail supply chain in detail.
Level 2 Understanding
13
i) Explain in detail about the principles of
Merchandise Management.(6marks)
ii) What are the different types of merchandise mix?(7marks)
Level 4 Analysing
14
What are the positioning options for retail units? State the
requisites of retail positioning?
Level 1 Remembering
FirstRanker.com - FirstRanker's Choice
?
DEPARTMENT OF MANAGEMENT STUDIES
QUESTION BANK
III SEMESTER
BA5005- RETAIL MANAGEMENT
Regulation ? 2017
Academic Year 2019 ? 20
Prepared by
Mr. S. Raja, Asst. Professor ? MBA
?
DEPARTMENT OFMANAGEMENT STUDIES
QUESTION BANK
SUBJECT: BA5005- RETAIL MANAGEMENT
SEM / YEAR: III Semester / II
Year
UNIT I - INTRODUCTION
An overview of Global Retailing ? Challenges and opportunities ? Retail trends in India ? Socio economic
and technological Influences on retail management ? Government of India policy implications on retails.
PART ?A
Q.NO QUESTIONS BT LEVEL COMPETENCE
1 What is retailing? Level 1 Remembering
2 Compare global retailing and national retailing. Level 2 Understanding
3 Identify the factors influencing retailing. Level 3 Applying
4 Illustrate retail trends. Level 4 Analysing
5
Discuss the concept of Socio-economic influences on
retailing.
Level 5 Evaluating
6 Specify any two challenges faced by Retail industry in India. Level 6 Creating
7 Define retail management. Level 1 Remembering
8
List the advantages of Modern retailing over traditional
retailing
Level 2 Understanding
9
How would you show your understanding on different retail
trends in India?
Level 3 Applying
10
What conclusion can you draw on the opportunities available
in retail management?
Level 4 Analysing
11 How is government of India policy in retailing used? Level 5 Evaluating
12 Interpret the barriers to technological influences in retail. Level 6 Creating
13 What is meant by legal influences on retail? Level 1 Remembering
14 Distinguish between brand name and brand value. Level 2 Understanding
15
Give an example of technological implementation in
organized retail.
Level 3 Applying
16 Illustrate the size of retail in India. Level 4 Analysing
17 Define Global retailing. Level 1 Remembering
18 Classify the different types of retail formats Level 2 Understanding
19 State any example for global retailing. Level 4 Remembering
20
What are the different strategies followed in Government of
India policy in retail?
Level 1 Remembering
PART- B
Q.No Questions BT Level Competence
1
Discuss the challenges and Opportunities of retailing in
India.
Level 1 Remembering
2
Discuss on the Government?s policy implications on retail
sector in India.(6marks)
Discuss about the recent trends in FDI.(7marks)
Level 2 Understanding
3 Discuss in detail about the nature and scope of retailing. Level 3 Applying
4
Explain in detail opportunities and challenges available in
global retailing.(7marks)
Explain about the methods to overcome challenges in global
retailing.(6marks)
Level 4 Analysing
5 Describe the growth of retail in Indian Context. Level 5 Evaluating
6
Evaluate the applications of information technology in retail
sector.(6marks)
Discuss about the advantages of Technology in
retailing.(7marks)
Level 6 Creating
7
Define retail branding and explain the concept of
Environmental influences in retailing?
Level 1 Remembering
8
Discuss the following statement in detail:
?Entry of foreign retailers may affect the culture of Indian
market?.(6marks)
Describe the issues influencing global retailers and the
methods to overcome. (7marks)
Level 2 Understanding
9
How would you explain about the retail trends in India?
(6marks)
Explain in detail about Global Retailing.(7marks)
Level 3 Applying
10
Discuss the factors driving the growth of retail industry in
India.(6marks)
Discuss about the importance of retailing in Indian economy.
(7marks)
Level 4 Analysing
11
Give the overview on involvement of government on retail
marketing.
Level 1 Remembering
12
Describe the socio-economic and technological influences on
retail management.
Level 2 Understanding
13
Keeping in the mind the developments, happenings on the
Indian Retail scene, what is the need of the hour for Indian
retailers?
Level 4 Analysing
14 How will you classify retail sector in India? Level 1 Remembering
UNIT- II RETAIL FORMATS
Organized and unorganized formats ? Different organized retail formats ? Characteristics of each format ?
Emerging trends in retail formats ? MNC's role in organized retail formats.
PART - A
Q.No Questions BT Level Competence
1 What is organized retail format? Level 1 Remembering
2 Summarize what is meant by unorganized sectors? Level 2 Understanding
3 What are the types of retail formats? Level 3 Applying
4 List the emerging trends in retail formats. Level 4 Analysing
5
Can you assess the value or importance of customer
driven organization?
Level 5 Evaluating
6
Write short note on importance of organized retail
formats.
Level 6 Creating
7 What are convenience stores? Level 1 Remembering
8
How would you explain the techniques of acquiring
customer on the web?
Level 2 Understanding
9
How would you show your understanding on online
marketing?
Level 3 Applying
10 What are the effects of increasing organized retailing? Level 4 Analysing
11 Outline the features of Ethical issues in marketing. Level 5 Evaluating
12 What is customer driven organization? Level 6 Creating
13 What are the factors influencing network decision? Level 1 Remembering
PART - C
S.NO QUESTIONS
1 Explain the recent trends in retail industry globally.
2 Critically review the current trends in retail industry example from Indian companies.
3
Choose a successful Indian company of your choice which has got a phenomenal reach in retail
markets and explain its retailing strategies adopted in India.
4 Give the overview on involvement of government on retail marketing
14 Outline the scope of MNC. Level 2 Understanding
15
How would you show your understanding of the term
hyper markets?
Level 3 Applying
16 Explain about the term E-tailing? Level 4 Analysing
17 What are main characteristics of super markets? Level 1 Remembering
18 Compare super markets and hyper markets. Level 2 Understanding
19
Explain about specialty retail shops? What technique
do they use?
Level 1 Remembering
20 Can you list the three benefits of convenience stores? Level 1 Remembering
Q.No Questions BT Level Competence
1
What are the different types of organized retail formats?
Discuss it in detail with an example.(7marks)
What is a retail chain? Discuss its advantages and dis-
advantages.(6marks)
Level 1 Remembering
2 Discuss in detail about emerging trends in retail formats. Level 2 Understanding
3 Explain the MNC?s role in organized retail formats. Level 3 Applying
4
Write in detail about online marketing. state the advantages
of online marketing.
Level 4 Analysing
5
Evaluate the types of organized retail stores in
India.(6marks) Analyze the different types of strategy
mix.(7marks)
Level 5 Evaluating
6
Discuss the factors driving the growth of Retail Industry in
India.
Level 6 Creating
7
Identify and explain the unorganized retail stores in
India?(7marks)
What are the different types of non-store retail formats?
(6marks)
Level 1 Remembering
8
Interpret the objectives, benefits, and de-merits of any three
retail formats.
Level 2 Understanding
9
Plan the steps needed to set up a super market in a busy
market area.(7marks)
Level 3 Applying
10
Discover the Origin of retailing in India.(6marks)
Analyze the framework online marketing in India? (7marks)
Level 4 Analysing
11
i) Describe the characteristics of independent
retailers.(6marks)
ii) State its advantages and its disadvantages.(7marks)
Level 1 Remembering
12
Discuss the following terms with example:
a) Hypermarkets b) Supermarkets. c) Discount stores. d)
Off-shore retailers.
Level 2 Understanding
13
Explain the impact of economic and sociological changes
on the evolution of Indian Retail Formats.
Level 4 Analysing
14
i) Highlight the characteristics and types of service
retailing.(7marks)
ii) What are the advantages and dis-advantages of multi-
Level 1 Remembering
channel retailing? (6marks)
S.NO QUESTIONS
1
Compare Convenience stores and super markets.
2
Critically review the Impact of Super Markets on shopper behaviour.
3
How the difficulties can related to managing cost, stock out and mark-downs pertaining to retail
strategy and operations can be managed?
4
?Use of new technologies will help in effective management of retailing?- Discuss.
UNIT-III RETAILING DECISIONS
Choice of retail locations - internal and external atmospherics ? Positioning of retail shops ? Building retail
store Image - Retail service quality management ? Retail Supply Chain Management ? Retail Pricing
Decisions. Mercandising and category management ? buying.
PART - A
Q.No Questions BT Level Competence
1 Define retail location. Level 1 Remembering
2 Write a short note on store atmospherics. Level 2 Understanding
3
Write the different categories of external
atmospherics.
Level 3 Applying
4 List the service qualities delivered in retail store. Level 4 Analysing
5 Can you assess the importance of pricing? Level 5 Evaluating
6 Write short note on impulse buying. Level 6 Creating
7 What is meant by decision making process? Level 1 Remembering
8
How would you explain retail positioning and
branding?
Level 2 Understanding
9
How would you show your understanding on retail
pricing objectives?
Level 3 Applying
10
What are the factors that used in building retail store
image?
Level 4 Analysing
11
Outline the principles of retail supply chain
management.
Level 5 Evaluating
12 What is supply chain? Level 6 Creating
13
What are the factors influencing a good retail
location?
Level 1 Remembering
14 Outline the scope of retail store image. Level 2 Understanding
15
How would you show your understanding of different
pricing decisions?
Level 3 Applying
16
Can you list the importance of positioning in
retailing?
Level 4 Analysing
17 Define service quality. Level 1 Remembering
18 What is retail store image? Level 2 Understanding
19 What do you mean by the term category management? Level 1 Remembering
20 What is visual merchandising? Level 1 Remembering
Q.No Questions
BT
Level Competence
1
What can you say about retail location? What are various objectives
of choosing a good location?
Level 1 Remembering
2
Explain in detail about the characteristics of Retail Service Quality
Management.(7marks)
Briefly discuss about the gap model for improving retail service
quality.(6marks)
Level 2 Understanding
3
Discuss about how you will build a retail store image.
Level 3 Applying
4
Evaluate the factors to be considered for effective pricing
decisions.(7marks)
Explain in detail about the different types of pricing strategies
followed in retailing. (6marks)
Level 4 Analysing
5
Describe the various factors to be considered for positioning retail
shop and improve it in a better manner.
Level 5 Evaluating
6
Explain in detail about types of retail locations.(6marks)
Discuss about the steps involved in choosing retail
location.(7marks)
Level 6 Creating
7
Explain internal atmospherics used in retail shops in detail.
Level 1 Remembering
8
How would you summarize the steps to be followed for building
retail store image?
Level 2 Understanding
9
What are the factors to be considered to have an effective Retail
pricing decision?
Level 3 Applying
10
Explain in detail the External Atmospherics which would influence
the retail customers?
Level 4 Analysing
11
i) Explain in detail the steps involved in selecting an appropriate
location for a retailer.(6marks)
ii) What are the factors affecting the choice of retail
location?(7marks)
Level 1 Remembering
12
Explain the retail supply chain in detail.
Level 2 Understanding
13
i) Explain in detail about the principles of
Merchandise Management.(6marks)
ii) What are the different types of merchandise mix?(7marks)
Level 4 Analysing
14
What are the positioning options for retail units? State the
requisites of retail positioning?
Level 1 Remembering
S.NO QUESTIONS
1
Discuss about the growth of new retail formats in India.
2
- discuss.
3
Food retailing is the backbone of retail industry in India- Discuss.
4
Discuss about the origin of retailing in India.
Unit-IV RETAIL SHOP MANAGEMENT
Visual Merchandise Management ? Space Management ? Retail Inventory Management ? Retail accounting
and audits - Retail store brands ? Retail advertising and promotions ? Retail Management Information
Systems - Online retail ? Emerging trends .
Q.No Questions BT Level Competence
1 What is Retail Inventory? Level 1 Remembering
2 Give the applications of ABC Analysis? Level 2 Understanding
3 Sketch the significance of JIT. Level 3 Applying
4 Point out the stages in retail planning process? Level 4 Analysing
5 Can you list the various categories of ABC analysis? Level 5 Evaluating
6 Summarize the concept of Inventory control in retailing? Level 6 Creating
7 Spell out the elements of ?Retail mix? Level 1 Remembering
8 Can you explain the meaning of category killer? Level 2 Understanding
9 Identify the steps followed in retail auditing? Level 3 Applying
10 List the role of advertising in retailing. Level 4 Analysing
11 Name the different types of online marketing in use? Level 5 Evaluating
12 Give the concept of online shopping. Level 6 Creating
13 Define Merchandising. Level 1 Remembering
14 Explain in short about space management. Level 2 Understanding
15 Identify what do you mean by the term store brands? Level 3
Applying
16
State the differences between Economic Order Quantity and
ABC analysis.
Level 4 Analysing
17 Define brand. Level 1 Remembering
18 Compare retail accounting and retail auditing. Level 2 Understanding
19 Point out the meaning of retail promotion. Level 1 Remembering
20 What is retail space mix? Level 1 Remembering
FirstRanker.com - FirstRanker's Choice
?
DEPARTMENT OF MANAGEMENT STUDIES
QUESTION BANK
III SEMESTER
BA5005- RETAIL MANAGEMENT
Regulation ? 2017
Academic Year 2019 ? 20
Prepared by
Mr. S. Raja, Asst. Professor ? MBA
?
DEPARTMENT OFMANAGEMENT STUDIES
QUESTION BANK
SUBJECT: BA5005- RETAIL MANAGEMENT
SEM / YEAR: III Semester / II
Year
UNIT I - INTRODUCTION
An overview of Global Retailing ? Challenges and opportunities ? Retail trends in India ? Socio economic
and technological Influences on retail management ? Government of India policy implications on retails.
PART ?A
Q.NO QUESTIONS BT LEVEL COMPETENCE
1 What is retailing? Level 1 Remembering
2 Compare global retailing and national retailing. Level 2 Understanding
3 Identify the factors influencing retailing. Level 3 Applying
4 Illustrate retail trends. Level 4 Analysing
5
Discuss the concept of Socio-economic influences on
retailing.
Level 5 Evaluating
6 Specify any two challenges faced by Retail industry in India. Level 6 Creating
7 Define retail management. Level 1 Remembering
8
List the advantages of Modern retailing over traditional
retailing
Level 2 Understanding
9
How would you show your understanding on different retail
trends in India?
Level 3 Applying
10
What conclusion can you draw on the opportunities available
in retail management?
Level 4 Analysing
11 How is government of India policy in retailing used? Level 5 Evaluating
12 Interpret the barriers to technological influences in retail. Level 6 Creating
13 What is meant by legal influences on retail? Level 1 Remembering
14 Distinguish between brand name and brand value. Level 2 Understanding
15
Give an example of technological implementation in
organized retail.
Level 3 Applying
16 Illustrate the size of retail in India. Level 4 Analysing
17 Define Global retailing. Level 1 Remembering
18 Classify the different types of retail formats Level 2 Understanding
19 State any example for global retailing. Level 4 Remembering
20
What are the different strategies followed in Government of
India policy in retail?
Level 1 Remembering
PART- B
Q.No Questions BT Level Competence
1
Discuss the challenges and Opportunities of retailing in
India.
Level 1 Remembering
2
Discuss on the Government?s policy implications on retail
sector in India.(6marks)
Discuss about the recent trends in FDI.(7marks)
Level 2 Understanding
3 Discuss in detail about the nature and scope of retailing. Level 3 Applying
4
Explain in detail opportunities and challenges available in
global retailing.(7marks)
Explain about the methods to overcome challenges in global
retailing.(6marks)
Level 4 Analysing
5 Describe the growth of retail in Indian Context. Level 5 Evaluating
6
Evaluate the applications of information technology in retail
sector.(6marks)
Discuss about the advantages of Technology in
retailing.(7marks)
Level 6 Creating
7
Define retail branding and explain the concept of
Environmental influences in retailing?
Level 1 Remembering
8
Discuss the following statement in detail:
?Entry of foreign retailers may affect the culture of Indian
market?.(6marks)
Describe the issues influencing global retailers and the
methods to overcome. (7marks)
Level 2 Understanding
9
How would you explain about the retail trends in India?
(6marks)
Explain in detail about Global Retailing.(7marks)
Level 3 Applying
10
Discuss the factors driving the growth of retail industry in
India.(6marks)
Discuss about the importance of retailing in Indian economy.
(7marks)
Level 4 Analysing
11
Give the overview on involvement of government on retail
marketing.
Level 1 Remembering
12
Describe the socio-economic and technological influences on
retail management.
Level 2 Understanding
13
Keeping in the mind the developments, happenings on the
Indian Retail scene, what is the need of the hour for Indian
retailers?
Level 4 Analysing
14 How will you classify retail sector in India? Level 1 Remembering
UNIT- II RETAIL FORMATS
Organized and unorganized formats ? Different organized retail formats ? Characteristics of each format ?
Emerging trends in retail formats ? MNC's role in organized retail formats.
PART - A
Q.No Questions BT Level Competence
1 What is organized retail format? Level 1 Remembering
2 Summarize what is meant by unorganized sectors? Level 2 Understanding
3 What are the types of retail formats? Level 3 Applying
4 List the emerging trends in retail formats. Level 4 Analysing
5
Can you assess the value or importance of customer
driven organization?
Level 5 Evaluating
6
Write short note on importance of organized retail
formats.
Level 6 Creating
7 What are convenience stores? Level 1 Remembering
8
How would you explain the techniques of acquiring
customer on the web?
Level 2 Understanding
9
How would you show your understanding on online
marketing?
Level 3 Applying
10 What are the effects of increasing organized retailing? Level 4 Analysing
11 Outline the features of Ethical issues in marketing. Level 5 Evaluating
12 What is customer driven organization? Level 6 Creating
13 What are the factors influencing network decision? Level 1 Remembering
PART - C
S.NO QUESTIONS
1 Explain the recent trends in retail industry globally.
2 Critically review the current trends in retail industry example from Indian companies.
3
Choose a successful Indian company of your choice which has got a phenomenal reach in retail
markets and explain its retailing strategies adopted in India.
4 Give the overview on involvement of government on retail marketing
14 Outline the scope of MNC. Level 2 Understanding
15
How would you show your understanding of the term
hyper markets?
Level 3 Applying
16 Explain about the term E-tailing? Level 4 Analysing
17 What are main characteristics of super markets? Level 1 Remembering
18 Compare super markets and hyper markets. Level 2 Understanding
19
Explain about specialty retail shops? What technique
do they use?
Level 1 Remembering
20 Can you list the three benefits of convenience stores? Level 1 Remembering
Q.No Questions BT Level Competence
1
What are the different types of organized retail formats?
Discuss it in detail with an example.(7marks)
What is a retail chain? Discuss its advantages and dis-
advantages.(6marks)
Level 1 Remembering
2 Discuss in detail about emerging trends in retail formats. Level 2 Understanding
3 Explain the MNC?s role in organized retail formats. Level 3 Applying
4
Write in detail about online marketing. state the advantages
of online marketing.
Level 4 Analysing
5
Evaluate the types of organized retail stores in
India.(6marks) Analyze the different types of strategy
mix.(7marks)
Level 5 Evaluating
6
Discuss the factors driving the growth of Retail Industry in
India.
Level 6 Creating
7
Identify and explain the unorganized retail stores in
India?(7marks)
What are the different types of non-store retail formats?
(6marks)
Level 1 Remembering
8
Interpret the objectives, benefits, and de-merits of any three
retail formats.
Level 2 Understanding
9
Plan the steps needed to set up a super market in a busy
market area.(7marks)
Level 3 Applying
10
Discover the Origin of retailing in India.(6marks)
Analyze the framework online marketing in India? (7marks)
Level 4 Analysing
11
i) Describe the characteristics of independent
retailers.(6marks)
ii) State its advantages and its disadvantages.(7marks)
Level 1 Remembering
12
Discuss the following terms with example:
a) Hypermarkets b) Supermarkets. c) Discount stores. d)
Off-shore retailers.
Level 2 Understanding
13
Explain the impact of economic and sociological changes
on the evolution of Indian Retail Formats.
Level 4 Analysing
14
i) Highlight the characteristics and types of service
retailing.(7marks)
ii) What are the advantages and dis-advantages of multi-
Level 1 Remembering
channel retailing? (6marks)
S.NO QUESTIONS
1
Compare Convenience stores and super markets.
2
Critically review the Impact of Super Markets on shopper behaviour.
3
How the difficulties can related to managing cost, stock out and mark-downs pertaining to retail
strategy and operations can be managed?
4
?Use of new technologies will help in effective management of retailing?- Discuss.
UNIT-III RETAILING DECISIONS
Choice of retail locations - internal and external atmospherics ? Positioning of retail shops ? Building retail
store Image - Retail service quality management ? Retail Supply Chain Management ? Retail Pricing
Decisions. Mercandising and category management ? buying.
PART - A
Q.No Questions BT Level Competence
1 Define retail location. Level 1 Remembering
2 Write a short note on store atmospherics. Level 2 Understanding
3
Write the different categories of external
atmospherics.
Level 3 Applying
4 List the service qualities delivered in retail store. Level 4 Analysing
5 Can you assess the importance of pricing? Level 5 Evaluating
6 Write short note on impulse buying. Level 6 Creating
7 What is meant by decision making process? Level 1 Remembering
8
How would you explain retail positioning and
branding?
Level 2 Understanding
9
How would you show your understanding on retail
pricing objectives?
Level 3 Applying
10
What are the factors that used in building retail store
image?
Level 4 Analysing
11
Outline the principles of retail supply chain
management.
Level 5 Evaluating
12 What is supply chain? Level 6 Creating
13
What are the factors influencing a good retail
location?
Level 1 Remembering
14 Outline the scope of retail store image. Level 2 Understanding
15
How would you show your understanding of different
pricing decisions?
Level 3 Applying
16
Can you list the importance of positioning in
retailing?
Level 4 Analysing
17 Define service quality. Level 1 Remembering
18 What is retail store image? Level 2 Understanding
19 What do you mean by the term category management? Level 1 Remembering
20 What is visual merchandising? Level 1 Remembering
Q.No Questions
BT
Level Competence
1
What can you say about retail location? What are various objectives
of choosing a good location?
Level 1 Remembering
2
Explain in detail about the characteristics of Retail Service Quality
Management.(7marks)
Briefly discuss about the gap model for improving retail service
quality.(6marks)
Level 2 Understanding
3
Discuss about how you will build a retail store image.
Level 3 Applying
4
Evaluate the factors to be considered for effective pricing
decisions.(7marks)
Explain in detail about the different types of pricing strategies
followed in retailing. (6marks)
Level 4 Analysing
5
Describe the various factors to be considered for positioning retail
shop and improve it in a better manner.
Level 5 Evaluating
6
Explain in detail about types of retail locations.(6marks)
Discuss about the steps involved in choosing retail
location.(7marks)
Level 6 Creating
7
Explain internal atmospherics used in retail shops in detail.
Level 1 Remembering
8
How would you summarize the steps to be followed for building
retail store image?
Level 2 Understanding
9
What are the factors to be considered to have an effective Retail
pricing decision?
Level 3 Applying
10
Explain in detail the External Atmospherics which would influence
the retail customers?
Level 4 Analysing
11
i) Explain in detail the steps involved in selecting an appropriate
location for a retailer.(6marks)
ii) What are the factors affecting the choice of retail
location?(7marks)
Level 1 Remembering
12
Explain the retail supply chain in detail.
Level 2 Understanding
13
i) Explain in detail about the principles of
Merchandise Management.(6marks)
ii) What are the different types of merchandise mix?(7marks)
Level 4 Analysing
14
What are the positioning options for retail units? State the
requisites of retail positioning?
Level 1 Remembering
S.NO QUESTIONS
1
Discuss about the growth of new retail formats in India.
2
- discuss.
3
Food retailing is the backbone of retail industry in India- Discuss.
4
Discuss about the origin of retailing in India.
Unit-IV RETAIL SHOP MANAGEMENT
Visual Merchandise Management ? Space Management ? Retail Inventory Management ? Retail accounting
and audits - Retail store brands ? Retail advertising and promotions ? Retail Management Information
Systems - Online retail ? Emerging trends .
Q.No Questions BT Level Competence
1 What is Retail Inventory? Level 1 Remembering
2 Give the applications of ABC Analysis? Level 2 Understanding
3 Sketch the significance of JIT. Level 3 Applying
4 Point out the stages in retail planning process? Level 4 Analysing
5 Can you list the various categories of ABC analysis? Level 5 Evaluating
6 Summarize the concept of Inventory control in retailing? Level 6 Creating
7 Spell out the elements of ?Retail mix? Level 1 Remembering
8 Can you explain the meaning of category killer? Level 2 Understanding
9 Identify the steps followed in retail auditing? Level 3 Applying
10 List the role of advertising in retailing. Level 4 Analysing
11 Name the different types of online marketing in use? Level 5 Evaluating
12 Give the concept of online shopping. Level 6 Creating
13 Define Merchandising. Level 1 Remembering
14 Explain in short about space management. Level 2 Understanding
15 Identify what do you mean by the term store brands? Level 3
Applying
16
State the differences between Economic Order Quantity and
ABC analysis.
Level 4 Analysing
17 Define brand. Level 1 Remembering
18 Compare retail accounting and retail auditing. Level 2 Understanding
19 Point out the meaning of retail promotion. Level 1 Remembering
20 What is retail space mix? Level 1 Remembering
Q.No Questions BT Level Competence
1
How important is Inventory Management for retailing? Explain
with suitable examples.(7marks)
What are the different types of inventory control techniques used in
retailing? (6marks)
Level 1 Remembering
2 Explain in detail about Visual Merchandise Management. Level 2 Understanding
3
Define Retail Advertising. Explain the mode of usage of
advertising and promotions in retail marketing.
Level 3 Applying
4
Bring out the factors affecting retail inventory management in
detail.
Level 4 Analysing
5 Formulate the role of inventory management in retail sector. Level 5 Evaluating
6
Discuss the various elements of retail accounting and auditing
(7marks)
Discuss about the steps involved in conducting retail audits
(6marks)
Level 6 Creating
7
Explain in detail about Retail Management Information System?
Level 1 Remembering
8
Discuss briefly about the types of Retail Store Brands.(6marks)
Explain in detail about the steps involved in developing retail
brands.(7marks)
Level 2 Understanding
9
Elaborate the concept of retail space utilization and traffic
management.
the importance
10
How does retail advertising and promotions influence shoppers?
Discuss.(6marks)
What are the different types of retail promotion mix used to
promote a product?(7marks)
Level 4 Analysing
11
i) How will you position retail shops as improve it in better
manner? (7marks)
ii) What are the guidelines for managing retail shops? (6marks)
Level 1 Remembering
12 Discuss how retail accounting is used in retailing . Level 2 Understanding
13
i) Bring out the advantages and dis-advantages online retail.
(7marks)
ii) Discuss about the types of online retail.(6marks)
Level 4 Analysing
14
Explain in detail about the Retail Accounting.
Level 1 Remembering
S.NO QUESTIONS
1
Explain which would you do more to increase a convenience store?s sales-an increase in the
length or the breadth of its product assortment. Why?
2
Describe and discuss the new retail trends you see in your immediate market area. How do these
match to those suggested in books?
3
Take a retail form in your immediate market area and describe how it has gone through the stages
of the ?wheel of retailing.? What will be the next stage for the retail form?
4
A typical ?country store? in farming community sells a variety of food and non-food items-
Snacks, Staples, hardware, and many other types of goods. What kind of wholesalers do the
owners of such stores use to obtain the items they sell? Are these the same suppliers that a super
market uses?
FirstRanker.com - FirstRanker's Choice
?
DEPARTMENT OF MANAGEMENT STUDIES
QUESTION BANK
III SEMESTER
BA5005- RETAIL MANAGEMENT
Regulation ? 2017
Academic Year 2019 ? 20
Prepared by
Mr. S. Raja, Asst. Professor ? MBA
?
DEPARTMENT OFMANAGEMENT STUDIES
QUESTION BANK
SUBJECT: BA5005- RETAIL MANAGEMENT
SEM / YEAR: III Semester / II
Year
UNIT I - INTRODUCTION
An overview of Global Retailing ? Challenges and opportunities ? Retail trends in India ? Socio economic
and technological Influences on retail management ? Government of India policy implications on retails.
PART ?A
Q.NO QUESTIONS BT LEVEL COMPETENCE
1 What is retailing? Level 1 Remembering
2 Compare global retailing and national retailing. Level 2 Understanding
3 Identify the factors influencing retailing. Level 3 Applying
4 Illustrate retail trends. Level 4 Analysing
5
Discuss the concept of Socio-economic influences on
retailing.
Level 5 Evaluating
6 Specify any two challenges faced by Retail industry in India. Level 6 Creating
7 Define retail management. Level 1 Remembering
8
List the advantages of Modern retailing over traditional
retailing
Level 2 Understanding
9
How would you show your understanding on different retail
trends in India?
Level 3 Applying
10
What conclusion can you draw on the opportunities available
in retail management?
Level 4 Analysing
11 How is government of India policy in retailing used? Level 5 Evaluating
12 Interpret the barriers to technological influences in retail. Level 6 Creating
13 What is meant by legal influences on retail? Level 1 Remembering
14 Distinguish between brand name and brand value. Level 2 Understanding
15
Give an example of technological implementation in
organized retail.
Level 3 Applying
16 Illustrate the size of retail in India. Level 4 Analysing
17 Define Global retailing. Level 1 Remembering
18 Classify the different types of retail formats Level 2 Understanding
19 State any example for global retailing. Level 4 Remembering
20
What are the different strategies followed in Government of
India policy in retail?
Level 1 Remembering
PART- B
Q.No Questions BT Level Competence
1
Discuss the challenges and Opportunities of retailing in
India.
Level 1 Remembering
2
Discuss on the Government?s policy implications on retail
sector in India.(6marks)
Discuss about the recent trends in FDI.(7marks)
Level 2 Understanding
3 Discuss in detail about the nature and scope of retailing. Level 3 Applying
4
Explain in detail opportunities and challenges available in
global retailing.(7marks)
Explain about the methods to overcome challenges in global
retailing.(6marks)
Level 4 Analysing
5 Describe the growth of retail in Indian Context. Level 5 Evaluating
6
Evaluate the applications of information technology in retail
sector.(6marks)
Discuss about the advantages of Technology in
retailing.(7marks)
Level 6 Creating
7
Define retail branding and explain the concept of
Environmental influences in retailing?
Level 1 Remembering
8
Discuss the following statement in detail:
?Entry of foreign retailers may affect the culture of Indian
market?.(6marks)
Describe the issues influencing global retailers and the
methods to overcome. (7marks)
Level 2 Understanding
9
How would you explain about the retail trends in India?
(6marks)
Explain in detail about Global Retailing.(7marks)
Level 3 Applying
10
Discuss the factors driving the growth of retail industry in
India.(6marks)
Discuss about the importance of retailing in Indian economy.
(7marks)
Level 4 Analysing
11
Give the overview on involvement of government on retail
marketing.
Level 1 Remembering
12
Describe the socio-economic and technological influences on
retail management.
Level 2 Understanding
13
Keeping in the mind the developments, happenings on the
Indian Retail scene, what is the need of the hour for Indian
retailers?
Level 4 Analysing
14 How will you classify retail sector in India? Level 1 Remembering
UNIT- II RETAIL FORMATS
Organized and unorganized formats ? Different organized retail formats ? Characteristics of each format ?
Emerging trends in retail formats ? MNC's role in organized retail formats.
PART - A
Q.No Questions BT Level Competence
1 What is organized retail format? Level 1 Remembering
2 Summarize what is meant by unorganized sectors? Level 2 Understanding
3 What are the types of retail formats? Level 3 Applying
4 List the emerging trends in retail formats. Level 4 Analysing
5
Can you assess the value or importance of customer
driven organization?
Level 5 Evaluating
6
Write short note on importance of organized retail
formats.
Level 6 Creating
7 What are convenience stores? Level 1 Remembering
8
How would you explain the techniques of acquiring
customer on the web?
Level 2 Understanding
9
How would you show your understanding on online
marketing?
Level 3 Applying
10 What are the effects of increasing organized retailing? Level 4 Analysing
11 Outline the features of Ethical issues in marketing. Level 5 Evaluating
12 What is customer driven organization? Level 6 Creating
13 What are the factors influencing network decision? Level 1 Remembering
PART - C
S.NO QUESTIONS
1 Explain the recent trends in retail industry globally.
2 Critically review the current trends in retail industry example from Indian companies.
3
Choose a successful Indian company of your choice which has got a phenomenal reach in retail
markets and explain its retailing strategies adopted in India.
4 Give the overview on involvement of government on retail marketing
14 Outline the scope of MNC. Level 2 Understanding
15
How would you show your understanding of the term
hyper markets?
Level 3 Applying
16 Explain about the term E-tailing? Level 4 Analysing
17 What are main characteristics of super markets? Level 1 Remembering
18 Compare super markets and hyper markets. Level 2 Understanding
19
Explain about specialty retail shops? What technique
do they use?
Level 1 Remembering
20 Can you list the three benefits of convenience stores? Level 1 Remembering
Q.No Questions BT Level Competence
1
What are the different types of organized retail formats?
Discuss it in detail with an example.(7marks)
What is a retail chain? Discuss its advantages and dis-
advantages.(6marks)
Level 1 Remembering
2 Discuss in detail about emerging trends in retail formats. Level 2 Understanding
3 Explain the MNC?s role in organized retail formats. Level 3 Applying
4
Write in detail about online marketing. state the advantages
of online marketing.
Level 4 Analysing
5
Evaluate the types of organized retail stores in
India.(6marks) Analyze the different types of strategy
mix.(7marks)
Level 5 Evaluating
6
Discuss the factors driving the growth of Retail Industry in
India.
Level 6 Creating
7
Identify and explain the unorganized retail stores in
India?(7marks)
What are the different types of non-store retail formats?
(6marks)
Level 1 Remembering
8
Interpret the objectives, benefits, and de-merits of any three
retail formats.
Level 2 Understanding
9
Plan the steps needed to set up a super market in a busy
market area.(7marks)
Level 3 Applying
10
Discover the Origin of retailing in India.(6marks)
Analyze the framework online marketing in India? (7marks)
Level 4 Analysing
11
i) Describe the characteristics of independent
retailers.(6marks)
ii) State its advantages and its disadvantages.(7marks)
Level 1 Remembering
12
Discuss the following terms with example:
a) Hypermarkets b) Supermarkets. c) Discount stores. d)
Off-shore retailers.
Level 2 Understanding
13
Explain the impact of economic and sociological changes
on the evolution of Indian Retail Formats.
Level 4 Analysing
14
i) Highlight the characteristics and types of service
retailing.(7marks)
ii) What are the advantages and dis-advantages of multi-
Level 1 Remembering
channel retailing? (6marks)
S.NO QUESTIONS
1
Compare Convenience stores and super markets.
2
Critically review the Impact of Super Markets on shopper behaviour.
3
How the difficulties can related to managing cost, stock out and mark-downs pertaining to retail
strategy and operations can be managed?
4
?Use of new technologies will help in effective management of retailing?- Discuss.
UNIT-III RETAILING DECISIONS
Choice of retail locations - internal and external atmospherics ? Positioning of retail shops ? Building retail
store Image - Retail service quality management ? Retail Supply Chain Management ? Retail Pricing
Decisions. Mercandising and category management ? buying.
PART - A
Q.No Questions BT Level Competence
1 Define retail location. Level 1 Remembering
2 Write a short note on store atmospherics. Level 2 Understanding
3
Write the different categories of external
atmospherics.
Level 3 Applying
4 List the service qualities delivered in retail store. Level 4 Analysing
5 Can you assess the importance of pricing? Level 5 Evaluating
6 Write short note on impulse buying. Level 6 Creating
7 What is meant by decision making process? Level 1 Remembering
8
How would you explain retail positioning and
branding?
Level 2 Understanding
9
How would you show your understanding on retail
pricing objectives?
Level 3 Applying
10
What are the factors that used in building retail store
image?
Level 4 Analysing
11
Outline the principles of retail supply chain
management.
Level 5 Evaluating
12 What is supply chain? Level 6 Creating
13
What are the factors influencing a good retail
location?
Level 1 Remembering
14 Outline the scope of retail store image. Level 2 Understanding
15
How would you show your understanding of different
pricing decisions?
Level 3 Applying
16
Can you list the importance of positioning in
retailing?
Level 4 Analysing
17 Define service quality. Level 1 Remembering
18 What is retail store image? Level 2 Understanding
19 What do you mean by the term category management? Level 1 Remembering
20 What is visual merchandising? Level 1 Remembering
Q.No Questions
BT
Level Competence
1
What can you say about retail location? What are various objectives
of choosing a good location?
Level 1 Remembering
2
Explain in detail about the characteristics of Retail Service Quality
Management.(7marks)
Briefly discuss about the gap model for improving retail service
quality.(6marks)
Level 2 Understanding
3
Discuss about how you will build a retail store image.
Level 3 Applying
4
Evaluate the factors to be considered for effective pricing
decisions.(7marks)
Explain in detail about the different types of pricing strategies
followed in retailing. (6marks)
Level 4 Analysing
5
Describe the various factors to be considered for positioning retail
shop and improve it in a better manner.
Level 5 Evaluating
6
Explain in detail about types of retail locations.(6marks)
Discuss about the steps involved in choosing retail
location.(7marks)
Level 6 Creating
7
Explain internal atmospherics used in retail shops in detail.
Level 1 Remembering
8
How would you summarize the steps to be followed for building
retail store image?
Level 2 Understanding
9
What are the factors to be considered to have an effective Retail
pricing decision?
Level 3 Applying
10
Explain in detail the External Atmospherics which would influence
the retail customers?
Level 4 Analysing
11
i) Explain in detail the steps involved in selecting an appropriate
location for a retailer.(6marks)
ii) What are the factors affecting the choice of retail
location?(7marks)
Level 1 Remembering
12
Explain the retail supply chain in detail.
Level 2 Understanding
13
i) Explain in detail about the principles of
Merchandise Management.(6marks)
ii) What are the different types of merchandise mix?(7marks)
Level 4 Analysing
14
What are the positioning options for retail units? State the
requisites of retail positioning?
Level 1 Remembering
S.NO QUESTIONS
1
Discuss about the growth of new retail formats in India.
2
- discuss.
3
Food retailing is the backbone of retail industry in India- Discuss.
4
Discuss about the origin of retailing in India.
Unit-IV RETAIL SHOP MANAGEMENT
Visual Merchandise Management ? Space Management ? Retail Inventory Management ? Retail accounting
and audits - Retail store brands ? Retail advertising and promotions ? Retail Management Information
Systems - Online retail ? Emerging trends .
Q.No Questions BT Level Competence
1 What is Retail Inventory? Level 1 Remembering
2 Give the applications of ABC Analysis? Level 2 Understanding
3 Sketch the significance of JIT. Level 3 Applying
4 Point out the stages in retail planning process? Level 4 Analysing
5 Can you list the various categories of ABC analysis? Level 5 Evaluating
6 Summarize the concept of Inventory control in retailing? Level 6 Creating
7 Spell out the elements of ?Retail mix? Level 1 Remembering
8 Can you explain the meaning of category killer? Level 2 Understanding
9 Identify the steps followed in retail auditing? Level 3 Applying
10 List the role of advertising in retailing. Level 4 Analysing
11 Name the different types of online marketing in use? Level 5 Evaluating
12 Give the concept of online shopping. Level 6 Creating
13 Define Merchandising. Level 1 Remembering
14 Explain in short about space management. Level 2 Understanding
15 Identify what do you mean by the term store brands? Level 3
Applying
16
State the differences between Economic Order Quantity and
ABC analysis.
Level 4 Analysing
17 Define brand. Level 1 Remembering
18 Compare retail accounting and retail auditing. Level 2 Understanding
19 Point out the meaning of retail promotion. Level 1 Remembering
20 What is retail space mix? Level 1 Remembering
Q.No Questions BT Level Competence
1
How important is Inventory Management for retailing? Explain
with suitable examples.(7marks)
What are the different types of inventory control techniques used in
retailing? (6marks)
Level 1 Remembering
2 Explain in detail about Visual Merchandise Management. Level 2 Understanding
3
Define Retail Advertising. Explain the mode of usage of
advertising and promotions in retail marketing.
Level 3 Applying
4
Bring out the factors affecting retail inventory management in
detail.
Level 4 Analysing
5 Formulate the role of inventory management in retail sector. Level 5 Evaluating
6
Discuss the various elements of retail accounting and auditing
(7marks)
Discuss about the steps involved in conducting retail audits
(6marks)
Level 6 Creating
7
Explain in detail about Retail Management Information System?
Level 1 Remembering
8
Discuss briefly about the types of Retail Store Brands.(6marks)
Explain in detail about the steps involved in developing retail
brands.(7marks)
Level 2 Understanding
9
Elaborate the concept of retail space utilization and traffic
management.
the importance
10
How does retail advertising and promotions influence shoppers?
Discuss.(6marks)
What are the different types of retail promotion mix used to
promote a product?(7marks)
Level 4 Analysing
11
i) How will you position retail shops as improve it in better
manner? (7marks)
ii) What are the guidelines for managing retail shops? (6marks)
Level 1 Remembering
12 Discuss how retail accounting is used in retailing . Level 2 Understanding
13
i) Bring out the advantages and dis-advantages online retail.
(7marks)
ii) Discuss about the types of online retail.(6marks)
Level 4 Analysing
14
Explain in detail about the Retail Accounting.
Level 1 Remembering
S.NO QUESTIONS
1
Explain which would you do more to increase a convenience store?s sales-an increase in the
length or the breadth of its product assortment. Why?
2
Describe and discuss the new retail trends you see in your immediate market area. How do these
match to those suggested in books?
3
Take a retail form in your immediate market area and describe how it has gone through the stages
of the ?wheel of retailing.? What will be the next stage for the retail form?
4
A typical ?country store? in farming community sells a variety of food and non-food items-
Snacks, Staples, hardware, and many other types of goods. What kind of wholesalers do the
owners of such stores use to obtain the items they sell? Are these the same suppliers that a super
market uses?
Unit ?V RETAIL SHOPPER BEHAVIOUR
Understanding of Retail shopper behavior ? Shopper Profile Analysis ? Shopping Decision Process - Factors
influencing retail shopper behavior ? Complaints Management - Retail sales force Management ?
Challenges in Retailing in India.
Q.No Questions BT Level Competence
1
Define shopper profile analysis.
Level 1 Remembering
2
List few challenges of retailing in India.
Level 2 Understanding
3
How would you show your understanding of non-
traditional retailing?
Level 3 Applying
4
List out the internal factors influencing retail
shopper behaviour.
Level 4 Analysing
5
Can you identify how value delivery is used in
retailing?
Level 5 Evaluating
6
Differentiate between service retailing and product
retailing.
Level 6 Creating
7
What are the qualities of Retail sales force?
Level 1 Remembering
8
How would you explain penetration in market?
Level 2 Understanding
9
Write down the different types of compensation
provided to retail staff.
Level 3 Applying
10
What is the usage of Sales force in retailing?
Level 4 Analysing
11
Can you identify the different steps to be
followed in selecting the retail staff?
Level 5 Evaluating
12
What is your opinion on interactive marketing?
Level 6 Creating
13
Can you recall the significance of complaints
management?
Level 1 Remembering
14
What is the use of job analysis in retailing?
Level 2 Understanding
15
How would you show your understanding on the
term Job Analysis?
Level 3 Applying
16
Distinguish between challenges and opportunities
in retailing.
Level 4 Analysing
17
Write a short note on shopper profile analysis.
Level 1 Remembering
18
Give an outline about the external factors
influencing retail shopper behaviour.
Level 2 Understanding
19
What are the benefits of motivating the sales force?
Level 1 Remembering
20
Define the term motivation.
Level 1 Remembering
FirstRanker.com - FirstRanker's Choice
?
DEPARTMENT OF MANAGEMENT STUDIES
QUESTION BANK
III SEMESTER
BA5005- RETAIL MANAGEMENT
Regulation ? 2017
Academic Year 2019 ? 20
Prepared by
Mr. S. Raja, Asst. Professor ? MBA
?
DEPARTMENT OFMANAGEMENT STUDIES
QUESTION BANK
SUBJECT: BA5005- RETAIL MANAGEMENT
SEM / YEAR: III Semester / II
Year
UNIT I - INTRODUCTION
An overview of Global Retailing ? Challenges and opportunities ? Retail trends in India ? Socio economic
and technological Influences on retail management ? Government of India policy implications on retails.
PART ?A
Q.NO QUESTIONS BT LEVEL COMPETENCE
1 What is retailing? Level 1 Remembering
2 Compare global retailing and national retailing. Level 2 Understanding
3 Identify the factors influencing retailing. Level 3 Applying
4 Illustrate retail trends. Level 4 Analysing
5
Discuss the concept of Socio-economic influences on
retailing.
Level 5 Evaluating
6 Specify any two challenges faced by Retail industry in India. Level 6 Creating
7 Define retail management. Level 1 Remembering
8
List the advantages of Modern retailing over traditional
retailing
Level 2 Understanding
9
How would you show your understanding on different retail
trends in India?
Level 3 Applying
10
What conclusion can you draw on the opportunities available
in retail management?
Level 4 Analysing
11 How is government of India policy in retailing used? Level 5 Evaluating
12 Interpret the barriers to technological influences in retail. Level 6 Creating
13 What is meant by legal influences on retail? Level 1 Remembering
14 Distinguish between brand name and brand value. Level 2 Understanding
15
Give an example of technological implementation in
organized retail.
Level 3 Applying
16 Illustrate the size of retail in India. Level 4 Analysing
17 Define Global retailing. Level 1 Remembering
18 Classify the different types of retail formats Level 2 Understanding
19 State any example for global retailing. Level 4 Remembering
20
What are the different strategies followed in Government of
India policy in retail?
Level 1 Remembering
PART- B
Q.No Questions BT Level Competence
1
Discuss the challenges and Opportunities of retailing in
India.
Level 1 Remembering
2
Discuss on the Government?s policy implications on retail
sector in India.(6marks)
Discuss about the recent trends in FDI.(7marks)
Level 2 Understanding
3 Discuss in detail about the nature and scope of retailing. Level 3 Applying
4
Explain in detail opportunities and challenges available in
global retailing.(7marks)
Explain about the methods to overcome challenges in global
retailing.(6marks)
Level 4 Analysing
5 Describe the growth of retail in Indian Context. Level 5 Evaluating
6
Evaluate the applications of information technology in retail
sector.(6marks)
Discuss about the advantages of Technology in
retailing.(7marks)
Level 6 Creating
7
Define retail branding and explain the concept of
Environmental influences in retailing?
Level 1 Remembering
8
Discuss the following statement in detail:
?Entry of foreign retailers may affect the culture of Indian
market?.(6marks)
Describe the issues influencing global retailers and the
methods to overcome. (7marks)
Level 2 Understanding
9
How would you explain about the retail trends in India?
(6marks)
Explain in detail about Global Retailing.(7marks)
Level 3 Applying
10
Discuss the factors driving the growth of retail industry in
India.(6marks)
Discuss about the importance of retailing in Indian economy.
(7marks)
Level 4 Analysing
11
Give the overview on involvement of government on retail
marketing.
Level 1 Remembering
12
Describe the socio-economic and technological influences on
retail management.
Level 2 Understanding
13
Keeping in the mind the developments, happenings on the
Indian Retail scene, what is the need of the hour for Indian
retailers?
Level 4 Analysing
14 How will you classify retail sector in India? Level 1 Remembering
UNIT- II RETAIL FORMATS
Organized and unorganized formats ? Different organized retail formats ? Characteristics of each format ?
Emerging trends in retail formats ? MNC's role in organized retail formats.
PART - A
Q.No Questions BT Level Competence
1 What is organized retail format? Level 1 Remembering
2 Summarize what is meant by unorganized sectors? Level 2 Understanding
3 What are the types of retail formats? Level 3 Applying
4 List the emerging trends in retail formats. Level 4 Analysing
5
Can you assess the value or importance of customer
driven organization?
Level 5 Evaluating
6
Write short note on importance of organized retail
formats.
Level 6 Creating
7 What are convenience stores? Level 1 Remembering
8
How would you explain the techniques of acquiring
customer on the web?
Level 2 Understanding
9
How would you show your understanding on online
marketing?
Level 3 Applying
10 What are the effects of increasing organized retailing? Level 4 Analysing
11 Outline the features of Ethical issues in marketing. Level 5 Evaluating
12 What is customer driven organization? Level 6 Creating
13 What are the factors influencing network decision? Level 1 Remembering
PART - C
S.NO QUESTIONS
1 Explain the recent trends in retail industry globally.
2 Critically review the current trends in retail industry example from Indian companies.
3
Choose a successful Indian company of your choice which has got a phenomenal reach in retail
markets and explain its retailing strategies adopted in India.
4 Give the overview on involvement of government on retail marketing
14 Outline the scope of MNC. Level 2 Understanding
15
How would you show your understanding of the term
hyper markets?
Level 3 Applying
16 Explain about the term E-tailing? Level 4 Analysing
17 What are main characteristics of super markets? Level 1 Remembering
18 Compare super markets and hyper markets. Level 2 Understanding
19
Explain about specialty retail shops? What technique
do they use?
Level 1 Remembering
20 Can you list the three benefits of convenience stores? Level 1 Remembering
Q.No Questions BT Level Competence
1
What are the different types of organized retail formats?
Discuss it in detail with an example.(7marks)
What is a retail chain? Discuss its advantages and dis-
advantages.(6marks)
Level 1 Remembering
2 Discuss in detail about emerging trends in retail formats. Level 2 Understanding
3 Explain the MNC?s role in organized retail formats. Level 3 Applying
4
Write in detail about online marketing. state the advantages
of online marketing.
Level 4 Analysing
5
Evaluate the types of organized retail stores in
India.(6marks) Analyze the different types of strategy
mix.(7marks)
Level 5 Evaluating
6
Discuss the factors driving the growth of Retail Industry in
India.
Level 6 Creating
7
Identify and explain the unorganized retail stores in
India?(7marks)
What are the different types of non-store retail formats?
(6marks)
Level 1 Remembering
8
Interpret the objectives, benefits, and de-merits of any three
retail formats.
Level 2 Understanding
9
Plan the steps needed to set up a super market in a busy
market area.(7marks)
Level 3 Applying
10
Discover the Origin of retailing in India.(6marks)
Analyze the framework online marketing in India? (7marks)
Level 4 Analysing
11
i) Describe the characteristics of independent
retailers.(6marks)
ii) State its advantages and its disadvantages.(7marks)
Level 1 Remembering
12
Discuss the following terms with example:
a) Hypermarkets b) Supermarkets. c) Discount stores. d)
Off-shore retailers.
Level 2 Understanding
13
Explain the impact of economic and sociological changes
on the evolution of Indian Retail Formats.
Level 4 Analysing
14
i) Highlight the characteristics and types of service
retailing.(7marks)
ii) What are the advantages and dis-advantages of multi-
Level 1 Remembering
channel retailing? (6marks)
S.NO QUESTIONS
1
Compare Convenience stores and super markets.
2
Critically review the Impact of Super Markets on shopper behaviour.
3
How the difficulties can related to managing cost, stock out and mark-downs pertaining to retail
strategy and operations can be managed?
4
?Use of new technologies will help in effective management of retailing?- Discuss.
UNIT-III RETAILING DECISIONS
Choice of retail locations - internal and external atmospherics ? Positioning of retail shops ? Building retail
store Image - Retail service quality management ? Retail Supply Chain Management ? Retail Pricing
Decisions. Mercandising and category management ? buying.
PART - A
Q.No Questions BT Level Competence
1 Define retail location. Level 1 Remembering
2 Write a short note on store atmospherics. Level 2 Understanding
3
Write the different categories of external
atmospherics.
Level 3 Applying
4 List the service qualities delivered in retail store. Level 4 Analysing
5 Can you assess the importance of pricing? Level 5 Evaluating
6 Write short note on impulse buying. Level 6 Creating
7 What is meant by decision making process? Level 1 Remembering
8
How would you explain retail positioning and
branding?
Level 2 Understanding
9
How would you show your understanding on retail
pricing objectives?
Level 3 Applying
10
What are the factors that used in building retail store
image?
Level 4 Analysing
11
Outline the principles of retail supply chain
management.
Level 5 Evaluating
12 What is supply chain? Level 6 Creating
13
What are the factors influencing a good retail
location?
Level 1 Remembering
14 Outline the scope of retail store image. Level 2 Understanding
15
How would you show your understanding of different
pricing decisions?
Level 3 Applying
16
Can you list the importance of positioning in
retailing?
Level 4 Analysing
17 Define service quality. Level 1 Remembering
18 What is retail store image? Level 2 Understanding
19 What do you mean by the term category management? Level 1 Remembering
20 What is visual merchandising? Level 1 Remembering
Q.No Questions
BT
Level Competence
1
What can you say about retail location? What are various objectives
of choosing a good location?
Level 1 Remembering
2
Explain in detail about the characteristics of Retail Service Quality
Management.(7marks)
Briefly discuss about the gap model for improving retail service
quality.(6marks)
Level 2 Understanding
3
Discuss about how you will build a retail store image.
Level 3 Applying
4
Evaluate the factors to be considered for effective pricing
decisions.(7marks)
Explain in detail about the different types of pricing strategies
followed in retailing. (6marks)
Level 4 Analysing
5
Describe the various factors to be considered for positioning retail
shop and improve it in a better manner.
Level 5 Evaluating
6
Explain in detail about types of retail locations.(6marks)
Discuss about the steps involved in choosing retail
location.(7marks)
Level 6 Creating
7
Explain internal atmospherics used in retail shops in detail.
Level 1 Remembering
8
How would you summarize the steps to be followed for building
retail store image?
Level 2 Understanding
9
What are the factors to be considered to have an effective Retail
pricing decision?
Level 3 Applying
10
Explain in detail the External Atmospherics which would influence
the retail customers?
Level 4 Analysing
11
i) Explain in detail the steps involved in selecting an appropriate
location for a retailer.(6marks)
ii) What are the factors affecting the choice of retail
location?(7marks)
Level 1 Remembering
12
Explain the retail supply chain in detail.
Level 2 Understanding
13
i) Explain in detail about the principles of
Merchandise Management.(6marks)
ii) What are the different types of merchandise mix?(7marks)
Level 4 Analysing
14
What are the positioning options for retail units? State the
requisites of retail positioning?
Level 1 Remembering
S.NO QUESTIONS
1
Discuss about the growth of new retail formats in India.
2
- discuss.
3
Food retailing is the backbone of retail industry in India- Discuss.
4
Discuss about the origin of retailing in India.
Unit-IV RETAIL SHOP MANAGEMENT
Visual Merchandise Management ? Space Management ? Retail Inventory Management ? Retail accounting
and audits - Retail store brands ? Retail advertising and promotions ? Retail Management Information
Systems - Online retail ? Emerging trends .
Q.No Questions BT Level Competence
1 What is Retail Inventory? Level 1 Remembering
2 Give the applications of ABC Analysis? Level 2 Understanding
3 Sketch the significance of JIT. Level 3 Applying
4 Point out the stages in retail planning process? Level 4 Analysing
5 Can you list the various categories of ABC analysis? Level 5 Evaluating
6 Summarize the concept of Inventory control in retailing? Level 6 Creating
7 Spell out the elements of ?Retail mix? Level 1 Remembering
8 Can you explain the meaning of category killer? Level 2 Understanding
9 Identify the steps followed in retail auditing? Level 3 Applying
10 List the role of advertising in retailing. Level 4 Analysing
11 Name the different types of online marketing in use? Level 5 Evaluating
12 Give the concept of online shopping. Level 6 Creating
13 Define Merchandising. Level 1 Remembering
14 Explain in short about space management. Level 2 Understanding
15 Identify what do you mean by the term store brands? Level 3
Applying
16
State the differences between Economic Order Quantity and
ABC analysis.
Level 4 Analysing
17 Define brand. Level 1 Remembering
18 Compare retail accounting and retail auditing. Level 2 Understanding
19 Point out the meaning of retail promotion. Level 1 Remembering
20 What is retail space mix? Level 1 Remembering
Q.No Questions BT Level Competence
1
How important is Inventory Management for retailing? Explain
with suitable examples.(7marks)
What are the different types of inventory control techniques used in
retailing? (6marks)
Level 1 Remembering
2 Explain in detail about Visual Merchandise Management. Level 2 Understanding
3
Define Retail Advertising. Explain the mode of usage of
advertising and promotions in retail marketing.
Level 3 Applying
4
Bring out the factors affecting retail inventory management in
detail.
Level 4 Analysing
5 Formulate the role of inventory management in retail sector. Level 5 Evaluating
6
Discuss the various elements of retail accounting and auditing
(7marks)
Discuss about the steps involved in conducting retail audits
(6marks)
Level 6 Creating
7
Explain in detail about Retail Management Information System?
Level 1 Remembering
8
Discuss briefly about the types of Retail Store Brands.(6marks)
Explain in detail about the steps involved in developing retail
brands.(7marks)
Level 2 Understanding
9
Elaborate the concept of retail space utilization and traffic
management.
the importance
10
How does retail advertising and promotions influence shoppers?
Discuss.(6marks)
What are the different types of retail promotion mix used to
promote a product?(7marks)
Level 4 Analysing
11
i) How will you position retail shops as improve it in better
manner? (7marks)
ii) What are the guidelines for managing retail shops? (6marks)
Level 1 Remembering
12 Discuss how retail accounting is used in retailing . Level 2 Understanding
13
i) Bring out the advantages and dis-advantages online retail.
(7marks)
ii) Discuss about the types of online retail.(6marks)
Level 4 Analysing
14
Explain in detail about the Retail Accounting.
Level 1 Remembering
S.NO QUESTIONS
1
Explain which would you do more to increase a convenience store?s sales-an increase in the
length or the breadth of its product assortment. Why?
2
Describe and discuss the new retail trends you see in your immediate market area. How do these
match to those suggested in books?
3
Take a retail form in your immediate market area and describe how it has gone through the stages
of the ?wheel of retailing.? What will be the next stage for the retail form?
4
A typical ?country store? in farming community sells a variety of food and non-food items-
Snacks, Staples, hardware, and many other types of goods. What kind of wholesalers do the
owners of such stores use to obtain the items they sell? Are these the same suppliers that a super
market uses?
Unit ?V RETAIL SHOPPER BEHAVIOUR
Understanding of Retail shopper behavior ? Shopper Profile Analysis ? Shopping Decision Process - Factors
influencing retail shopper behavior ? Complaints Management - Retail sales force Management ?
Challenges in Retailing in India.
Q.No Questions BT Level Competence
1
Define shopper profile analysis.
Level 1 Remembering
2
List few challenges of retailing in India.
Level 2 Understanding
3
How would you show your understanding of non-
traditional retailing?
Level 3 Applying
4
List out the internal factors influencing retail
shopper behaviour.
Level 4 Analysing
5
Can you identify how value delivery is used in
retailing?
Level 5 Evaluating
6
Differentiate between service retailing and product
retailing.
Level 6 Creating
7
What are the qualities of Retail sales force?
Level 1 Remembering
8
How would you explain penetration in market?
Level 2 Understanding
9
Write down the different types of compensation
provided to retail staff.
Level 3 Applying
10
What is the usage of Sales force in retailing?
Level 4 Analysing
11
Can you identify the different steps to be
followed in selecting the retail staff?
Level 5 Evaluating
12
What is your opinion on interactive marketing?
Level 6 Creating
13
Can you recall the significance of complaints
management?
Level 1 Remembering
14
What is the use of job analysis in retailing?
Level 2 Understanding
15
How would you show your understanding on the
term Job Analysis?
Level 3 Applying
16
Distinguish between challenges and opportunities
in retailing.
Level 4 Analysing
17
Write a short note on shopper profile analysis.
Level 1 Remembering
18
Give an outline about the external factors
influencing retail shopper behaviour.
Level 2 Understanding
19
What are the benefits of motivating the sales force?
Level 1 Remembering
20
Define the term motivation.
Level 1 Remembering
Q.No Questions BT Level Competence
1 Explain the factors influencing retailer shopper behaviour. Level 1 Remembering
2
Explain the various factors that influencing retail shopper
behaviour.
Level 2 Understanding
3 Discuss in detail the Complaint Management in Retail Level 3
Applying
4
Discuss the impact of foreign retail brands on the growth of Indian
retail industry. (6marks)
Discuss the strategic approach towards effective management in a
high profile retail environment. (7marks)
Level 4
Analysing
5
Explain about the retail sales force management? (6marks)
Develop an outline for a training programme for different
categories of staff in an retail organization.(7marks)
Level 5 Evaluating
6
Discuss about the steps to be followed in
Buyer Decision Process.(6marks)
How could an effective customer service strategy cut a retailer?s
cost? Explain with examples.(7marks)
Level 6 Creating
7
What is consumer Decision Making process? Does this process
vary for convenience products and for high priced, high
involvements products?
Level 1 Remembering
8 Explain in detail about the Shopper profile analysis. Level 2 Understanding
9
Discuss about the challenges in retailing. (7marks)
What are the benefits of understanding retail shopper behavior?
(6marks)
Level 3 Applying
10
Define sales force. How would you train the sales force?(7marks)
What are the methods of training the sales force?(6marks)
Level 4 Analysing
11 Elucidate about the future of retailing. Level 1 Remembering
12 Explain about the impact of various non-store retailing. Level 2 Understanding
13
Discuss in detail about the steps involved in handling the
complaints effectively.(6marks).
Explain the role of an effective marketing communication process
in working with these factors.(7marks)
Level 4 Analysing
14
Explain the steps involved in selecting the retail staff. (6marks)
What are the types of compensation provided to retail
staff?(7marks)
Level 1 Remembering
S.NO QUESTIONS
1
Contrast the benefits and drawbacks of comparison advertising. Which has more to gain from using
comparison advertising- the leading brand in a market or a lesser brand? Why?
2
Companies often run advertising, sales promotion and public relations efforts at the same time. Can
their effects be separated? Discuss how a company might evaluate the effectiveness of each
element in this mix.
3
Assess why many companies are spending more on trade promotions and consumer promotions
than on advertising. Is heavy spending on sales promotion a good strategy for long- term profits?
Why or why not?
4
Online marketing offers great promise for the future. Assume that you were the sales manager for a
local travel agency. Make a case that would persuade your superiors that going online would be a
good investment. Be sure to cite positive and negative consequences.
FirstRanker.com - FirstRanker's Choice
?
DEPARTMENT OF MANAGEMENT STUDIES
QUESTION BANK
III SEMESTER
BA5005- RETAIL MANAGEMENT
Regulation ? 2017
Academic Year 2019 ? 20
Prepared by
Mr. S. Raja, Asst. Professor ? MBA
?
DEPARTMENT OFMANAGEMENT STUDIES
QUESTION BANK
SUBJECT: BA5005- RETAIL MANAGEMENT
SEM / YEAR: III Semester / II
Year
UNIT I - INTRODUCTION
An overview of Global Retailing ? Challenges and opportunities ? Retail trends in India ? Socio economic
and technological Influences on retail management ? Government of India policy implications on retails.
PART ?A
Q.NO QUESTIONS BT LEVEL COMPETENCE
1 What is retailing? Level 1 Remembering
2 Compare global retailing and national retailing. Level 2 Understanding
3 Identify the factors influencing retailing. Level 3 Applying
4 Illustrate retail trends. Level 4 Analysing
5
Discuss the concept of Socio-economic influences on
retailing.
Level 5 Evaluating
6 Specify any two challenges faced by Retail industry in India. Level 6 Creating
7 Define retail management. Level 1 Remembering
8
List the advantages of Modern retailing over traditional
retailing
Level 2 Understanding
9
How would you show your understanding on different retail
trends in India?
Level 3 Applying
10
What conclusion can you draw on the opportunities available
in retail management?
Level 4 Analysing
11 How is government of India policy in retailing used? Level 5 Evaluating
12 Interpret the barriers to technological influences in retail. Level 6 Creating
13 What is meant by legal influences on retail? Level 1 Remembering
14 Distinguish between brand name and brand value. Level 2 Understanding
15
Give an example of technological implementation in
organized retail.
Level 3 Applying
16 Illustrate the size of retail in India. Level 4 Analysing
17 Define Global retailing. Level 1 Remembering
18 Classify the different types of retail formats Level 2 Understanding
19 State any example for global retailing. Level 4 Remembering
20
What are the different strategies followed in Government of
India policy in retail?
Level 1 Remembering
PART- B
Q.No Questions BT Level Competence
1
Discuss the challenges and Opportunities of retailing in
India.
Level 1 Remembering
2
Discuss on the Government?s policy implications on retail
sector in India.(6marks)
Discuss about the recent trends in FDI.(7marks)
Level 2 Understanding
3 Discuss in detail about the nature and scope of retailing. Level 3 Applying
4
Explain in detail opportunities and challenges available in
global retailing.(7marks)
Explain about the methods to overcome challenges in global
retailing.(6marks)
Level 4 Analysing
5 Describe the growth of retail in Indian Context. Level 5 Evaluating
6
Evaluate the applications of information technology in retail
sector.(6marks)
Discuss about the advantages of Technology in
retailing.(7marks)
Level 6 Creating
7
Define retail branding and explain the concept of
Environmental influences in retailing?
Level 1 Remembering
8
Discuss the following statement in detail:
?Entry of foreign retailers may affect the culture of Indian
market?.(6marks)
Describe the issues influencing global retailers and the
methods to overcome. (7marks)
Level 2 Understanding
9
How would you explain about the retail trends in India?
(6marks)
Explain in detail about Global Retailing.(7marks)
Level 3 Applying
10
Discuss the factors driving the growth of retail industry in
India.(6marks)
Discuss about the importance of retailing in Indian economy.
(7marks)
Level 4 Analysing
11
Give the overview on involvement of government on retail
marketing.
Level 1 Remembering
12
Describe the socio-economic and technological influences on
retail management.
Level 2 Understanding
13
Keeping in the mind the developments, happenings on the
Indian Retail scene, what is the need of the hour for Indian
retailers?
Level 4 Analysing
14 How will you classify retail sector in India? Level 1 Remembering
UNIT- II RETAIL FORMATS
Organized and unorganized formats ? Different organized retail formats ? Characteristics of each format ?
Emerging trends in retail formats ? MNC's role in organized retail formats.
PART - A
Q.No Questions BT Level Competence
1 What is organized retail format? Level 1 Remembering
2 Summarize what is meant by unorganized sectors? Level 2 Understanding
3 What are the types of retail formats? Level 3 Applying
4 List the emerging trends in retail formats. Level 4 Analysing
5
Can you assess the value or importance of customer
driven organization?
Level 5 Evaluating
6
Write short note on importance of organized retail
formats.
Level 6 Creating
7 What are convenience stores? Level 1 Remembering
8
How would you explain the techniques of acquiring
customer on the web?
Level 2 Understanding
9
How would you show your understanding on online
marketing?
Level 3 Applying
10 What are the effects of increasing organized retailing? Level 4 Analysing
11 Outline the features of Ethical issues in marketing. Level 5 Evaluating
12 What is customer driven organization? Level 6 Creating
13 What are the factors influencing network decision? Level 1 Remembering
PART - C
S.NO QUESTIONS
1 Explain the recent trends in retail industry globally.
2 Critically review the current trends in retail industry example from Indian companies.
3
Choose a successful Indian company of your choice which has got a phenomenal reach in retail
markets and explain its retailing strategies adopted in India.
4 Give the overview on involvement of government on retail marketing
14 Outline the scope of MNC. Level 2 Understanding
15
How would you show your understanding of the term
hyper markets?
Level 3 Applying
16 Explain about the term E-tailing? Level 4 Analysing
17 What are main characteristics of super markets? Level 1 Remembering
18 Compare super markets and hyper markets. Level 2 Understanding
19
Explain about specialty retail shops? What technique
do they use?
Level 1 Remembering
20 Can you list the three benefits of convenience stores? Level 1 Remembering
Q.No Questions BT Level Competence
1
What are the different types of organized retail formats?
Discuss it in detail with an example.(7marks)
What is a retail chain? Discuss its advantages and dis-
advantages.(6marks)
Level 1 Remembering
2 Discuss in detail about emerging trends in retail formats. Level 2 Understanding
3 Explain the MNC?s role in organized retail formats. Level 3 Applying
4
Write in detail about online marketing. state the advantages
of online marketing.
Level 4 Analysing
5
Evaluate the types of organized retail stores in
India.(6marks) Analyze the different types of strategy
mix.(7marks)
Level 5 Evaluating
6
Discuss the factors driving the growth of Retail Industry in
India.
Level 6 Creating
7
Identify and explain the unorganized retail stores in
India?(7marks)
What are the different types of non-store retail formats?
(6marks)
Level 1 Remembering
8
Interpret the objectives, benefits, and de-merits of any three
retail formats.
Level 2 Understanding
9
Plan the steps needed to set up a super market in a busy
market area.(7marks)
Level 3 Applying
10
Discover the Origin of retailing in India.(6marks)
Analyze the framework online marketing in India? (7marks)
Level 4 Analysing
11
i) Describe the characteristics of independent
retailers.(6marks)
ii) State its advantages and its disadvantages.(7marks)
Level 1 Remembering
12
Discuss the following terms with example:
a) Hypermarkets b) Supermarkets. c) Discount stores. d)
Off-shore retailers.
Level 2 Understanding
13
Explain the impact of economic and sociological changes
on the evolution of Indian Retail Formats.
Level 4 Analysing
14
i) Highlight the characteristics and types of service
retailing.(7marks)
ii) What are the advantages and dis-advantages of multi-
Level 1 Remembering
channel retailing? (6marks)
S.NO QUESTIONS
1
Compare Convenience stores and super markets.
2
Critically review the Impact of Super Markets on shopper behaviour.
3
How the difficulties can related to managing cost, stock out and mark-downs pertaining to retail
strategy and operations can be managed?
4
?Use of new technologies will help in effective management of retailing?- Discuss.
UNIT-III RETAILING DECISIONS
Choice of retail locations - internal and external atmospherics ? Positioning of retail shops ? Building retail
store Image - Retail service quality management ? Retail Supply Chain Management ? Retail Pricing
Decisions. Mercandising and category management ? buying.
PART - A
Q.No Questions BT Level Competence
1 Define retail location. Level 1 Remembering
2 Write a short note on store atmospherics. Level 2 Understanding
3
Write the different categories of external
atmospherics.
Level 3 Applying
4 List the service qualities delivered in retail store. Level 4 Analysing
5 Can you assess the importance of pricing? Level 5 Evaluating
6 Write short note on impulse buying. Level 6 Creating
7 What is meant by decision making process? Level 1 Remembering
8
How would you explain retail positioning and
branding?
Level 2 Understanding
9
How would you show your understanding on retail
pricing objectives?
Level 3 Applying
10
What are the factors that used in building retail store
image?
Level 4 Analysing
11
Outline the principles of retail supply chain
management.
Level 5 Evaluating
12 What is supply chain? Level 6 Creating
13
What are the factors influencing a good retail
location?
Level 1 Remembering
14 Outline the scope of retail store image. Level 2 Understanding
15
How would you show your understanding of different
pricing decisions?
Level 3 Applying
16
Can you list the importance of positioning in
retailing?
Level 4 Analysing
17 Define service quality. Level 1 Remembering
18 What is retail store image? Level 2 Understanding
19 What do you mean by the term category management? Level 1 Remembering
20 What is visual merchandising? Level 1 Remembering
Q.No Questions
BT
Level Competence
1
What can you say about retail location? What are various objectives
of choosing a good location?
Level 1 Remembering
2
Explain in detail about the characteristics of Retail Service Quality
Management.(7marks)
Briefly discuss about the gap model for improving retail service
quality.(6marks)
Level 2 Understanding
3
Discuss about how you will build a retail store image.
Level 3 Applying
4
Evaluate the factors to be considered for effective pricing
decisions.(7marks)
Explain in detail about the different types of pricing strategies
followed in retailing. (6marks)
Level 4 Analysing
5
Describe the various factors to be considered for positioning retail
shop and improve it in a better manner.
Level 5 Evaluating
6
Explain in detail about types of retail locations.(6marks)
Discuss about the steps involved in choosing retail
location.(7marks)
Level 6 Creating
7
Explain internal atmospherics used in retail shops in detail.
Level 1 Remembering
8
How would you summarize the steps to be followed for building
retail store image?
Level 2 Understanding
9
What are the factors to be considered to have an effective Retail
pricing decision?
Level 3 Applying
10
Explain in detail the External Atmospherics which would influence
the retail customers?
Level 4 Analysing
11
i) Explain in detail the steps involved in selecting an appropriate
location for a retailer.(6marks)
ii) What are the factors affecting the choice of retail
location?(7marks)
Level 1 Remembering
12
Explain the retail supply chain in detail.
Level 2 Understanding
13
i) Explain in detail about the principles of
Merchandise Management.(6marks)
ii) What are the different types of merchandise mix?(7marks)
Level 4 Analysing
14
What are the positioning options for retail units? State the
requisites of retail positioning?
Level 1 Remembering
S.NO QUESTIONS
1
Discuss about the growth of new retail formats in India.
2
- discuss.
3
Food retailing is the backbone of retail industry in India- Discuss.
4
Discuss about the origin of retailing in India.
Unit-IV RETAIL SHOP MANAGEMENT
Visual Merchandise Management ? Space Management ? Retail Inventory Management ? Retail accounting
and audits - Retail store brands ? Retail advertising and promotions ? Retail Management Information
Systems - Online retail ? Emerging trends .
Q.No Questions BT Level Competence
1 What is Retail Inventory? Level 1 Remembering
2 Give the applications of ABC Analysis? Level 2 Understanding
3 Sketch the significance of JIT. Level 3 Applying
4 Point out the stages in retail planning process? Level 4 Analysing
5 Can you list the various categories of ABC analysis? Level 5 Evaluating
6 Summarize the concept of Inventory control in retailing? Level 6 Creating
7 Spell out the elements of ?Retail mix? Level 1 Remembering
8 Can you explain the meaning of category killer? Level 2 Understanding
9 Identify the steps followed in retail auditing? Level 3 Applying
10 List the role of advertising in retailing. Level 4 Analysing
11 Name the different types of online marketing in use? Level 5 Evaluating
12 Give the concept of online shopping. Level 6 Creating
13 Define Merchandising. Level 1 Remembering
14 Explain in short about space management. Level 2 Understanding
15 Identify what do you mean by the term store brands? Level 3
Applying
16
State the differences between Economic Order Quantity and
ABC analysis.
Level 4 Analysing
17 Define brand. Level 1 Remembering
18 Compare retail accounting and retail auditing. Level 2 Understanding
19 Point out the meaning of retail promotion. Level 1 Remembering
20 What is retail space mix? Level 1 Remembering
Q.No Questions BT Level Competence
1
How important is Inventory Management for retailing? Explain
with suitable examples.(7marks)
What are the different types of inventory control techniques used in
retailing? (6marks)
Level 1 Remembering
2 Explain in detail about Visual Merchandise Management. Level 2 Understanding
3
Define Retail Advertising. Explain the mode of usage of
advertising and promotions in retail marketing.
Level 3 Applying
4
Bring out the factors affecting retail inventory management in
detail.
Level 4 Analysing
5 Formulate the role of inventory management in retail sector. Level 5 Evaluating
6
Discuss the various elements of retail accounting and auditing
(7marks)
Discuss about the steps involved in conducting retail audits
(6marks)
Level 6 Creating
7
Explain in detail about Retail Management Information System?
Level 1 Remembering
8
Discuss briefly about the types of Retail Store Brands.(6marks)
Explain in detail about the steps involved in developing retail
brands.(7marks)
Level 2 Understanding
9
Elaborate the concept of retail space utilization and traffic
management.
the importance
10
How does retail advertising and promotions influence shoppers?
Discuss.(6marks)
What are the different types of retail promotion mix used to
promote a product?(7marks)
Level 4 Analysing
11
i) How will you position retail shops as improve it in better
manner? (7marks)
ii) What are the guidelines for managing retail shops? (6marks)
Level 1 Remembering
12 Discuss how retail accounting is used in retailing . Level 2 Understanding
13
i) Bring out the advantages and dis-advantages online retail.
(7marks)
ii) Discuss about the types of online retail.(6marks)
Level 4 Analysing
14
Explain in detail about the Retail Accounting.
Level 1 Remembering
S.NO QUESTIONS
1
Explain which would you do more to increase a convenience store?s sales-an increase in the
length or the breadth of its product assortment. Why?
2
Describe and discuss the new retail trends you see in your immediate market area. How do these
match to those suggested in books?
3
Take a retail form in your immediate market area and describe how it has gone through the stages
of the ?wheel of retailing.? What will be the next stage for the retail form?
4
A typical ?country store? in farming community sells a variety of food and non-food items-
Snacks, Staples, hardware, and many other types of goods. What kind of wholesalers do the
owners of such stores use to obtain the items they sell? Are these the same suppliers that a super
market uses?
Unit ?V RETAIL SHOPPER BEHAVIOUR
Understanding of Retail shopper behavior ? Shopper Profile Analysis ? Shopping Decision Process - Factors
influencing retail shopper behavior ? Complaints Management - Retail sales force Management ?
Challenges in Retailing in India.
Q.No Questions BT Level Competence
1
Define shopper profile analysis.
Level 1 Remembering
2
List few challenges of retailing in India.
Level 2 Understanding
3
How would you show your understanding of non-
traditional retailing?
Level 3 Applying
4
List out the internal factors influencing retail
shopper behaviour.
Level 4 Analysing
5
Can you identify how value delivery is used in
retailing?
Level 5 Evaluating
6
Differentiate between service retailing and product
retailing.
Level 6 Creating
7
What are the qualities of Retail sales force?
Level 1 Remembering
8
How would you explain penetration in market?
Level 2 Understanding
9
Write down the different types of compensation
provided to retail staff.
Level 3 Applying
10
What is the usage of Sales force in retailing?
Level 4 Analysing
11
Can you identify the different steps to be
followed in selecting the retail staff?
Level 5 Evaluating
12
What is your opinion on interactive marketing?
Level 6 Creating
13
Can you recall the significance of complaints
management?
Level 1 Remembering
14
What is the use of job analysis in retailing?
Level 2 Understanding
15
How would you show your understanding on the
term Job Analysis?
Level 3 Applying
16
Distinguish between challenges and opportunities
in retailing.
Level 4 Analysing
17
Write a short note on shopper profile analysis.
Level 1 Remembering
18
Give an outline about the external factors
influencing retail shopper behaviour.
Level 2 Understanding
19
What are the benefits of motivating the sales force?
Level 1 Remembering
20
Define the term motivation.
Level 1 Remembering
Q.No Questions BT Level Competence
1 Explain the factors influencing retailer shopper behaviour. Level 1 Remembering
2
Explain the various factors that influencing retail shopper
behaviour.
Level 2 Understanding
3 Discuss in detail the Complaint Management in Retail Level 3
Applying
4
Discuss the impact of foreign retail brands on the growth of Indian
retail industry. (6marks)
Discuss the strategic approach towards effective management in a
high profile retail environment. (7marks)
Level 4
Analysing
5
Explain about the retail sales force management? (6marks)
Develop an outline for a training programme for different
categories of staff in an retail organization.(7marks)
Level 5 Evaluating
6
Discuss about the steps to be followed in
Buyer Decision Process.(6marks)
How could an effective customer service strategy cut a retailer?s
cost? Explain with examples.(7marks)
Level 6 Creating
7
What is consumer Decision Making process? Does this process
vary for convenience products and for high priced, high
involvements products?
Level 1 Remembering
8 Explain in detail about the Shopper profile analysis. Level 2 Understanding
9
Discuss about the challenges in retailing. (7marks)
What are the benefits of understanding retail shopper behavior?
(6marks)
Level 3 Applying
10
Define sales force. How would you train the sales force?(7marks)
What are the methods of training the sales force?(6marks)
Level 4 Analysing
11 Elucidate about the future of retailing. Level 1 Remembering
12 Explain about the impact of various non-store retailing. Level 2 Understanding
13
Discuss in detail about the steps involved in handling the
complaints effectively.(6marks).
Explain the role of an effective marketing communication process
in working with these factors.(7marks)
Level 4 Analysing
14
Explain the steps involved in selecting the retail staff. (6marks)
What are the types of compensation provided to retail
staff?(7marks)
Level 1 Remembering
S.NO QUESTIONS
1
Contrast the benefits and drawbacks of comparison advertising. Which has more to gain from using
comparison advertising- the leading brand in a market or a lesser brand? Why?
2
Companies often run advertising, sales promotion and public relations efforts at the same time. Can
their effects be separated? Discuss how a company might evaluate the effectiveness of each
element in this mix.
3
Assess why many companies are spending more on trade promotions and consumer promotions
than on advertising. Is heavy spending on sales promotion a good strategy for long- term profits?
Why or why not?
4
Online marketing offers great promise for the future. Assume that you were the sales manager for a
local travel agency. Make a case that would persuade your superiors that going online would be a
good investment. Be sure to cite positive and negative consequences.
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This post was last modified on 29 February 2020