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Download Anna University MBA Important Question Bank 2nd Sem 1915202 Business Research Methods

Download Anna University (AU) MBA ( Master of Business Administration) Important Question Bank 2nd Sem 1915202 Business Research Methods (Latest Important Questions Unit Wise)

This post was last modified on 29 February 2020

RGUHS Pharma D Important Questions (Question Bank)


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(An )

DEPARTMENT OF MANAGEMENT STUDIES

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QUESTION BANK

II SEMESTER

1915202- Research Methods

Regulation – 2019

Academic Year 2019 – 2020

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Prepared by

Dr. M.Ganesan@Kaaj , Assistant Professor (OG)/MBA

Ms. V.Selva Lakshmi, Assistant Professor (OG)/MBA


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SUBJECT : 1915202 RESEARCH METHODS

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SEM/YEAR : II SEMESTER/I YEAR

UNIT I - INTRODUCTION

SYLLABUS: Research – Definition and Significance – the research process – Types of Research – Exploratory and causal Research – Theoretical and empirical Research – Cross -Sectional and time series Research - Research questions / Problems -Review of Literature - Research objectives – Research hypotheses characteristics –Research Application in Social & Science.

Q.NO UNIT I - PART A LEVEL Competence
1 Define Research. BTL1 Remembering
2 State the objectives of research. BTL2 Understanding
3 Identify the criteria of good research. BTL3 Applying
4 Compare Quantitative Vs Qualitative Research. BTL4 Analyzing
5 Rank the benefits of Cross Sectional Research. BTL5 Evaluating
6 Based on what you know explain Laboratory Research. BTL6 Creating
7 What is Null Hypothesis (Ho) and Alternate Hypothesis (H1)? BTL1 Remembering
8 Classify the types of hypothesis. BTL2 Understanding
9 Illustrate the term Hypothesis with an example. BTL3 Applying
10 Compare Conceptual Vs Empirical Research. BTL4 Analyzing
11 Differentiate descriptive research from analytical research. BTL5 Evaluating
12 What judgment would you make related to Clinical Or Diagnostic Research? BTL6 Creating
13 What are the characteristics of good hypothesis? BTL1 Remembering
14 Explain Research Design. BTL2 Understanding
15 Identify the significance of research design. BTL3 Applying
16 Provide you description about research process. BTL4 Analyzing
17 What is meant by empirical and descriptive research? BTL1 Remembering
18 State the objectives of doing analytical research. BTL2 Understanding
19 Differentiate concept and construct. BTL4 Remembering
20 What is the role of research in science ? BTL1 Remembering

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Q.NO UNIT I - PART B LEVEL Competence
1 Define research. How a person can conduct Research? Give the essential features of it? BTL1 Remembering
2 Examine the various types of research and their relative merits and demerits with suitable examples from the management point of view. BTL2 Understanding
3 What is research? Why it is required? BTL3 Applying
4 Bring out the procedure for hypothesis testing. BTL4 Analyzing
5 Explain the research process with a neat diagram. BTL5 Evaluating
6 Write in detail about the factors affecting research. BTL6 Creating
7 What is a research design? Discuss various types of research designs. BTL1 Remembering
8 Describe Research Hypothesis. Describe the steps in testing in hypothesis. BTL2 Understanding
9 (i) Demonstrate how does one frame Research Objectives? (7)

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(ii) What are the characteristics of Hypothesis? (6)
BTL 3 Applying
10 What do you meant by Historical Research? BTL4 Analyzing
11 (i) Explain the different types of variables. (7)
(ii) State a research title of your choice and identify the different types of variables in the stated title. (6)
BTL5 Remembering
12 Explain Research Problem? How do you select a Research Problem and establish Research Objective? Illustrate your answer. BTL2 Understanding
13 Why is hypothesis required in research? What are the different types of hypothesis? Gives Examples. BTL4 Analyzing
14 Discuss the role of theory in Research. BTL1 Remembering
Q.NO UNIT I - PART C
1 A company manufacturing brand new personal cars would like to identify potential market segment for their brand. Suggest suitable research design to identify market potential.
2 Give a brief account of a research you want to do in the near future and design a consent form for that research.
3 How would you distinguish between a management decision problem and a management research problem? Do all decision problems require research? Explain and illustrate with example?
4 "Research is much concerned with proper fact finding, analysis and evaluation”. Do you agree with this statement? Give reasons in support of your answer.

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UNIT II -RESEARCH DESIGN AND MEASUREMENT

SYLLABUS: Research design – Definition – types of research design – exploratory and causal research design – Descriptive and experimental design – different types of experimental design – Validity of findings – internal and external validity Variables in Research – Measurement and scaling – Different scales – Construction of instrument – Validity and Reliability of instrument – Errors Affecting in Research Design.

Q.NO UNIT II - PART A LEVEL Competence
1 What is research design? BTL1 Remembering
2 Explain the term Experimental Research design. BTL2 Understanding
3 How would you identify the research is Exploratory Study? BTL3 Applying
4 List down the advantages of experimental design. BTL4 Analyzing
5 Differentiate experimental and control design. BTL5 Evaluating
6 Explain Internal Validity. BTL6 Creating
7 What is casual research design? BTL1 Remembering
8 Can you explain the term Likert Scale? BTL2 Understanding
9 Illustrate the difference between exploratory and descriptive research design. BTL3 Applying
10 What is meant by Data Analysis? BTL4 Analyzing
11 What is meant by Descriptive Studies? BTL5 Evaluating
12 Explain Casual Relationship. BTL6 Creating
13 How would you show your understanding an measurement? BTL1 Remembering
14 Contrast internal and external validity. BTL2 Understanding
15 Interpret the different types of Validity. BTL3 Applying
16 Explain Factor Scales. BTL4 Analyzing
17 What is a Rating scaling? BTL1 Remembering
18 What can you say about Experimental Research design? BTL2 Understanding
19 Give meaning for the term "Reliability". BTL1 Remembering
20 What are the errors affecting research design? BTL1 Remembering
Q.NO UNIT II - PART B LEVEL Competence
1 What are the types of informal experimental design? BTL1 Remembering
2 Classify the Research Design process, types and benefits in the context of any functional management Research. BTL2 Understanding
3 (i) Where casual research can be used? (6)

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(ii) What are the pros and cons of casual research? (7)
BTL3 Applying
4 Explain the types of Experimental Designs used in . BTL4 Analyzing

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Q.NO UNIT II - PART C
5 Evaluate the Research Design process, types and benefits in the context of any functional management Research. BTL5 Evaluating
6 Narrate the procedure for developing a scalogram and illustrate the same by an example. BTL6 Creating
7 (i) Define causal Research. Give the basic principles of Causal (6) Research.
(ii) What are the different types of Causal Research? (7)
BTL1 Remembering
8 Summarize the different response scales used in questionnaire development with examples for each. BTL2 Understanding
9 Sketch the importance of Experimental Group and Control Group. BTL 3 Applying
10 How do you design a Marketing Research Programme? BTL4 Analyzing
11 Discuss the various threats faced by the researcher in ensuring validity of an experimental research design. BTL5 Evaluating
12 Discuss the various types of Measurement Scales and also their pros and cons. BTL2 Understanding
13 Analyze the step by step course of action of constructing a Research Scale and give an outline of a scale on a title of your choice. BTL4 Analyzing
14 Compare Likert's scale and Semantic Differential Scale, What are the special features of the semantic differential Scale? BTL1 Remembering
Q.NO UNIT II - PART C
1 Whenever possible, it is advisable to use instruments that have already been developed and repeatedly used in published studies, rather than develop our own instruments for our studies. Do you agree? Discuss the reasons for your answer.
2 You are employed by the product manager of Tarai Foods Ltd. who wants to know the ideal price differential between the company frozen vegetables and those marketed by Mother diary. The customers of the frozen vegetables are mostly working women. Identify the Variables, test units, Hypotheses and research design.
3 You are the HRD Manager with ABB (India) .ABB has recently taken over a major unit in Kolkata. You are sent on a posting there and are given the task of introducing a new operation scheme which your parent organization feels will improve efficiency. But you perceive during your stay that there is an underlying dissatisfaction amongst the employees and it is essential to gauge their views and opinion about the takeover and their expectations before introducing the scheme. What is the recommended research design? What would be the variables, hypotheses and the population under study?
4 Develop a likert scale to measure the perception of bank customers towards the concept of internet banking.

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UNIT III DATA COLLECTION

SYLLABUS: Types of data – Primary Vs Secondary data – Methods of primary data collection – Survey Vs Observation-Experiments–Designing of questionnaire –Validation of questionnaire- Sampling plan – Sample size – determinants optimal sample size – sampling techniques - Probability Vs Non- probability sampling methods.

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Q.NO UNIT III - PART A LEVEL Competence
1 What is Primary data? BTL1 Remembering
2 Explain the meaning of Secondary Data. BTL2 Understanding
3 Interpret the difference between primary data and secondary data. BTL3 Applying
4 Correlate any two problems faced in collection of data through schedules. BTL4 Analyzing
5 State Pilot Study. BTL5 Evaluating
6 What do you mean by Interview? BTL6 Creating
7 Tabulate the different methods of collection of Data. BTL1 Remembering
8 Infer the meaning of double sampling. BTL2 Understanding
9 Interpret the meaning of Characteristics of a good sample design. BTL3 Applying
10 Categorize the features of Snowball Sampling. BTL4 Analyzing
11 Conclude your understanding about “Quota Sampling". BTL5 Evaluating
12 Explain the advantages of survey method. BTL6 Creating
13 Describe how to avoid sampling errors. BTL1 Remembering
14 Explain the benefits of Non-Probability Sampling. BTL2 Understanding
15 Identify the advantages of sampling. BTL3 Applying
16 What is Sampling Plan? BTL4 Analyzing
17 What are the government sources of data? BTL1 Remembering
18 Explain structured interview. BTL2 Understanding
19 What is probing in an interview? BTL1 Remembering
20 List the major strength and weakness of probability and non-probability sampling techniques. BTL1 Remembering
Q.NO UNIT III - PART B LEVEL Competence
1 What do you mean by Observation? Explain various types of observation. BTL1 Remembering
2 Explain interview? Can you elaborate the steps involved in interview method of data collection? How To Make Interview Successful? BTL2 Understanding

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Q.NO UNIT III - PART C
3 Illustrate about the construction of questionnaire. BTL3 Applying
4 Explain the methods available for collecting primary data. Explain in detail the construction of Questionnaire. BTL4 Analyzing
5 Evaluate about in-depth interviews. BTL5 Evaluating
6 Write in detail on focus group interview and also state its advantages and disadvantages. BTL6 Creating
7 Why a researcher needs to collect data? What are the different sources of collecting research data? Which source is better one? BTL1 Remembering
8 Compare the advantages and disadvantages of the survey to those of interviews. Under which circumstances could you use interviews to collect data? BTL2 Understanding
9 Illustrate the different sampling techniques. State their advantages and disadvantages. BTL 3 Applying
10 Describe the methods of determining Sample Size. BTL4 Analyzing
11 A population is divided into three strata so that N1=5000, N2=2000, and N3=3000. Respective standard deviations are 15, 18, and 5. How should a sample size n=84 be allocated to three strata if an optimum allocation using disproportionate sample design is required? BTL1 Remembering
12 Give a detailed account on behavioral and non behavioral observation techniques. BTL2 Understanding
13 Analyze the merits and demerits of various probability sampling techniques. BTL4 Analyzing
14 Describe the Probability and Non-Probability Sampling Methods. BTL1 Remembering
Q.NO UNIT III - PART C
1 In a large organization there have been an increasing number of strikes. You are required to find out the various causes of strikes:
1. What information needs to be collected?
2. Methodology and sampling procedure.
3. A suitable Questionnaire.

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4. A few lines of starting and ending of your report.
2 Explain the principles of Wording, Stating how these are important in questionnaire design, citing a few examples.
3 "Every Data collection method has its own built-in-biases. Therefore, resorting to in Multi-Methods of data collection is only going to compound the biases". How would you critique this statement?
4 Suggest suitable methods of data collection by big business houses in recent times.

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UNIT IV DATA PREPARATION AND ANALYSIS

SYLLABUS: Data Preparation – editing – Coding -Tabulation of Data – Validity of data – Qualitative Vs Quantitative data analysis – Univariate, Bivariate and Multivariate statistical techniques – Introduction to SPSS, Chi-Square- ANOVA- Factor analysis – cluster analysis - multiple regression and correlation – Application of statistical software for data analysis.

Q.NO UNIT IV Part – A LEVEL Competence
1 What you mean by Multivariate? BTL1 Remembering
2 Explain what is meant by Factor Analysis? BTL2 Understanding
3 Construct a Dummy Variable? BTL3 Applying
4 Point out the meaning of Univariate analysis. BTL4 Analyzing
5 Write it as Describe about the concept of Data Coding. BTL5 Evaluating
6 Illustrate the research uses of Multiple Regression. BTL6 Creating
7 What is meant by Exploratory variable? BTL1 Remembering
8 What is meant by Multiple Regressions? BTL2 Understanding
9 How would you use the Criterion Variable? BTL3 Applying
10 Distinguish between Observable & Latent variable? BTL4 Analyzing
11 Summarize about Acceptance Region and Rejection Region. BTL5 Evaluating
12 Formulate the application of statistical software for data analysis. BTL6 Creating
13 What is MDS? BTL1 Remembering
14 Explain the concepts of Multicollinearity? BTL2 Understanding
15 Relate the meaning of One-tail Test and Two-Tail Test. BTL3 Applying
16 Distinguish between Multiple regression analysis and multiple discriminant analysis. BTL4 Analyzing
17 Define Bivariate Analysis. BTL1 Remembering
18 State the formula for Pearson's Rank correlation. BTL2 Understanding
19 How to handle 'don't know responses' in tabulation? BTL1 Remembering
20 What is meant by SPSS? BTL1 Remembering
Q.NO UNIT IV - Part - B LEVEL Competence
1 Identify how the data is processed? Explain in detail. Give its advantages. BTL1 Remembering
2 Describe the various types of analysis of data and state the assumptions made and significance of it. BTL2 Understanding
3 Sketch the purpose of using Descriptive Analysis. BTL3 Applying
4 Write short note on
(i) Chi-Square. (3)

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(ii) Multi-collinearity. (3)
(iii) Coefficient of Variation. (3)
BTL4 Analyzing

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Q.NO UNIT IV - PART C
5 (iv) Analysis of Variance (ANOVA). (4)
Explain the various types of Analysis of Data pointing out the assumptions and significance of each.
BTL5 Evaluating
6 Statistical software is useful for data analysis – Justify. BTL6 Creating
7 List the steps in Cluster Analysis. BTL1 Remembering
8 Discuss in detail the steps used in ANOVA. BTL2 Understanding
9 Construct the purpose and basic principles of Factor Analysis. How do you interpret the results of Factor Analysis? BTL 3 Applying
10 How are factor loadings, eigen values, screeplot, cumulative % of variance explained interpreted in factor analysis? You can make necessary assumptions. BTL4 Analyzing
11 What are the various statistical techniques used in research? BTL1 Remembering
12 Analyze the objective, process and application of Multiple Regression and Correlation Analysis to solve research Problems. BTL2 Understanding
13 Illustrate the applications of factor analysis. BTL4 Analyzing
14 Explain the factors of SPSS with its Features? BTL1 Remembering
Q.NO UNIT IV - PART C
1 A Tax consultant wonders whether he should be more selective about the class of clients he serves so as to maximize his income. He usually deals with four categories of clients: the very rich, rich, upper middle class, and middle class. He has records of each and every client served, the taxes paid by them, and how much he

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