Download PTU BHMCT 2020 March 7th Sem 14582 Resort Management Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) BHMCT 2020 March (Bachelor of Hotel Management and Catering Technology) 7th Sem 14582 Resort Management Previous Question Paper

1 | M-14582 (S5)-1335

Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BHMCT (Sem.?7)
RESORT MANAGEMENT
Subject Code : BH-417
M.Code : 14582
Time : 3 Hrs. Max. Marks : 30
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying ONE mark
each.
2. SECTION-B contains FIVE questions carrying 2
1
/
2
(Two and Half) marks each
and students have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying FIVE marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write short notes on :
a) Target marketing
b) Resort ownership
c) Brand Loyalty
d) Marketing Mix
e) Mass Marketing
f) Leisure management
g) Golf Resort
h) Competition Analysis
i) Destination Resort
j) Eco Resort
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1 | M-14582 (S5)-1335

Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BHMCT (Sem.?7)
RESORT MANAGEMENT
Subject Code : BH-417
M.Code : 14582
Time : 3 Hrs. Max. Marks : 30
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying ONE mark
each.
2. SECTION-B contains FIVE questions carrying 2
1
/
2
(Two and Half) marks each
and students have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying FIVE marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write short notes on :
a) Target marketing
b) Resort ownership
c) Brand Loyalty
d) Marketing Mix
e) Mass Marketing
f) Leisure management
g) Golf Resort
h) Competition Analysis
i) Destination Resort
j) Eco Resort

2 | M-14582 (S5)-1335

SECTION-B
2. Why is market segmentation important for the better planning & development of resorts?
3. Mention the basic elements of Resort Complex.
4. List down the factors leading to the growth of leisure market.
5. ?Demographic/Socio-Economic Changes in market countries are important for the future
of resort business?. Justify.
6. What is Resort Management?

SECTION-C
7. Explain why competition analysis is important before planning of resorts.
8. Briefly explain the Concepts of Mega Resorts.
9. Explain Resort Concept.








NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.

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