Download PTU BHMCT 2020 March 8th Sem 14596 Sale And Marketing Management Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) BHMCT 2020 March (Bachelor of Hotel Management and Catering Technology) 8th Sem 14596 Sale And Marketing Management Previous Question Paper

1 | M-14596 (S5)-2292
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BHMCT (Sem.?8)
SALE AND MARKETING MANAGEMENT
Subject Code : BH-416
M.Code : 14596
Time : 3 Hrs. Max. Marks : 30
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying ONE mark
each.
2. SECTION-B contains FIVE questions carrying 2
1
/
2
(Two and Half) marks each
and students has to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying FIVE marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write short notes on :
a) Marketing Plan
b) Positioning the property
c) Structure of unions
d) Training
e) Evaluation
f) Relationship marketing
g) Product Segmentation
h) Consolidation
i) Orientation
j) Media Planning
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1 | M-14596 (S5)-2292
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BHMCT (Sem.?8)
SALE AND MARKETING MANAGEMENT
Subject Code : BH-416
M.Code : 14596
Time : 3 Hrs. Max. Marks : 30
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying ONE mark
each.
2. SECTION-B contains FIVE questions carrying 2
1
/
2
(Two and Half) marks each
and students has to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying FIVE marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write short notes on :
a) Marketing Plan
b) Positioning the property
c) Structure of unions
d) Training
e) Evaluation
f) Relationship marketing
g) Product Segmentation
h) Consolidation
i) Orientation
j) Media Planning
2 | M-14596 (S5)-2292
SECTION-B
2. Write a short note on working with unions.
3. Explain the process of developing marketing objectives.
4. List the benefits of orientation.
5. Define Training and state its importance.
6. What are the considerations for selecting trainers?

SECTION-C
7. Describe the challenges in hospitality sales with examples.
8. Describe the process and importance of developing and designing a training Programme.
9. Illustrate the steps in developing and implementing action plans.









NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.

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