Download PTU BHMCT 2020 March 8th Sem 14596 Sale And Marketing Management Question Paper

Roll No. _______________ Total No. of Pages : 02

Total No. of Questions : 09

BHMCT (Sem.-8)

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SALE AND MARKETING MANAGEMENT

Subject Code: BH-416

M.Code : 14596

Time: 3 Hrs. Max. Marks : 30

INSTRUCTION TO CANDIDATES :

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1. SECTION-A is COMPULSORY consisting of TEN questions carrying ONE mark each.
2. SECTION-B contains FIVE questions carrying 2½ (Two and Half) marks each and students has to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying FIVE marks each and students have to attempt any TWO questions.

SECTION-A

1. Write short notes on :
   1. Marketing Plan

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   2. Positioning the property
   3. Structure of unions
   4. Training
   5. Evaluation
   6. Relationship marketing

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   7. Product Segmentation
   8. Consolidation
   9. Orientation
   10. Media Planning

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SECTION-B

2. Write a short note on working with unions.
3. Explain the process of developing marketing objectives.
4. List the benefits of orientation.
5. Define Training and state its importance.

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6. What are the considerations for selecting trainers?

SECTION-C

7. Describe the challenges in hospitality sales with examples.
8. Describe the process and importance of developing and designing a training Programme.
9. Illustrate the steps in developing and implementing action plans.

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NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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