Download PTU BA 2020 March 1st Sem 13002 Global Media Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) BA 2020 March (Bachelor of Arts) 1st Sem 13002 Global Media Previous Question Paper

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1 | M - 1 3 0 0 2 ( S 2 ) - 8 1 2
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BA (JAMC) (Sem.?1)
GLOBAL MEDIA
Subject Code : BJAMC-103
M.Code : 13002
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Answer briefly :
a) Magazine
b) Globalization
c) Reuters
d) Campaign
e) Syndicates
f) Smart phone
g) Social media
h) Information technology
i) Information super highway
j) PTI
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1 | M - 1 3 0 0 2 ( S 2 ) - 8 1 2
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BA (JAMC) (Sem.?1)
GLOBAL MEDIA
Subject Code : BJAMC-103
M.Code : 13002
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Answer briefly :
a) Magazine
b) Globalization
c) Reuters
d) Campaign
e) Syndicates
f) Smart phone
g) Social media
h) Information technology
i) Information super highway
j) PTI
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2 | M - 1 3 0 0 2 ( S 2 ) - 8 1 2
SECTION-B
2. What are global electronic media?
3. Explain ?Global Advertising?.
4. What is Consumer research?
5. List different types of media.
6. What is meant by ?Media environment??

SECTION-C
7. What are the legal considerations in global media environment?
8. ?Multinational companies cannot survive without global advertising?. Discuss.
9. Discuss in detail the importance of global media environment.








NOTE : Disclosure of identity by writing mobile number or making passing request on any
page of Answer sheet will lead to UMC against the Student.

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