Download PTU BA 2020 March 1st Sem 13002 Global Media Question Paper

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Roll No. | Total No. of Pages : 02

Total No. of Questions : 09

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BA (JAMC) (Sem.-1)

GLOBAL MEDIA

Subject Code : BJAMC-103

M.Code : 13002

Time : 3 Hrs. Max. Marks : 60

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INSTRUCTION TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.

SECTION-A

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1. Answer briefly :
   1. Magazine
   2. Globalization
   3. Reuters
   4. Campaign
   5. Syndicates

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   6. Smart phone
   7. Social media
   8. Information technology
   9. Information super highway
   10. PTI

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SECTION-B

2. What are global electronic media?
3. Explain “Global Advertising”.

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4. What is Consumer research?
5. List different types of media.
6. What is meant by “Media environment”?

SECTION-C

7. What are the legal considerations in global media environment?

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8. “Multinational companies cannot survive without global advertising”. Discuss.
9. Discuss in detail the importance of global media environment.

NOTE : Disclosure of identity by writing mobile number or making passing request on any page of Answer sheet will lead to UMC against the Student.

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