Roll No. Total No. of Pages : 02
Total No. of Questions : 09
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B.A. (JAMC) (2018 Batch) (Sem.-2)
MEDIA AND CULTURAL STUDIES
Subject Code : BAJMC-202-18
M.Code : 75891
Time : 3 Hrs. Max. Marks : 60
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INSTRUCTIONS TO CANDIDATES :
- SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
- SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
- SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.
SECTION-A
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- Write briefly :
- Folk culture
- Meaning of mass culture
- Two features of political economy
- New media
- Meaning of popular culture
- Frankfurt School
- Ideology and hegemony
- Sub-cultures
- Two differences between recorded programme and live performance
- Representation of caste in media
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SECTION-B
- Discuss the relationship between media and culture.
- How have new technologies impacted media in modern times?
- What do you understand by Technological Determinism?
- Explain the characteristics of media as cultural industries.
- Why is Discourse Analysis used? Illustrate your answer with an example.
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SECTION-C
- From the perspective of the audience, evaluate the Uses and gratification approach.
- Discuss the characteristics and significance of Reception Studies.
- What do you mean by active audience? Give examples to illustrate your answer.
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NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.
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This download link is referred from the post: PTU BA Last 10 Years 2011-2021 Previous Question Papers|| Punjab Technical University