Download PTU BA 2020 March 3rd Sem 76746 Advertising Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) BA 2020 March (Bachelor of Arts) 3rd Sem 76746 Advertising Previous Question Paper

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1 | M-76746 (S2)- 1239
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BA (JAMC) (2018 Batch) (Sem.?3)
ADVERTISING
Subject Code : BAJMC303-18
M.Code : 76746
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write briefly :
a) DAGMAR Model
b) Any two types of advertising and their significance
c) Any two functions of an Advertising department
d) Advertising budget
e) Concept of Marketing Mix
f) Meaning of social marketing
g) Scheduling advertising
h) Meaning of marketing
i) Difference between publicity and propaganda
j) Any two features of online marketing
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1 | M-76746 (S2)- 1239
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
BA (JAMC) (2018 Batch) (Sem.?3)
ADVERTISING
Subject Code : BAJMC303-18
M.Code : 76746
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Write briefly :
a) DAGMAR Model
b) Any two types of advertising and their significance
c) Any two functions of an Advertising department
d) Advertising budget
e) Concept of Marketing Mix
f) Meaning of social marketing
g) Scheduling advertising
h) Meaning of marketing
i) Difference between publicity and propaganda
j) Any two features of online marketing
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2 | M-76746 (S2)- 1239
SECTION-B
2. Define advertising and trace its history.
3. ?Advertising is an effective tool of communication?. Do you agree? Give reasons.
4. Describe Maslow's Hierarchy Model.
5. What criteria is applied to decide in which a product or service is to be advertised?
6. What are the various types of advertising and new trends?

SECTION-C
7. Discuss the factors which determine Marketing Mix.
8. ?Advertising is a tool of marketing?. Justify.
9. Distinguish between Advertising and Publicity.










NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.

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