Download PTU BA 2020 March 3rd Sem 76746 Advertising Question Paper

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Roll No. Total No. of Pages : 02

Total No. of Questions : 09

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BA (JAMC) (2018 Batch) (Sem.-3)

ADVERTISING

Subject Code : BAJMC303-18

M.Code : 76746

Time : 3 Hrs. Max. Marks : 60

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INSTRUCTIONS TO CANDIDATES :

1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students have to attempt any TWO questions.

SECTION-A

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1. Write briefly :
   1. DAGMAR Model
   2. Any two types of advertising and their significance
   3. Any two functions of an Advertising department
   4. Advertising budget
   5. Concept of Marketing Mix

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   6. Meaning of social marketing
   7. Scheduling advertising
   8. Meaning of marketing
   9. Difference between publicity and propaganda
   10. Any two features of online marketing

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SECTION-B

2. Define advertising and trace its history.
3. “Advertising is an effective tool of communication”. Do you agree? Give reasons.
4. Describe Maslow's Hierarchy Model.

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5. What criteria is applied to decide in which a product or service is to be advertised?
6. What are the various types of advertising and new trends?

SECTION-C

7. Discuss the factors which determine Marketing Mix.
8. “Advertising is a tool of marketing”. Justify.

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9. Distinguish between Advertising and Publicity.

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.