Download PTU BA 2020 March 2nd Sem 13007 Mass Communication Concepts And Processes Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) BA 2020 March (Bachelor of Arts) 2nd Sem 13007 Mass Communication Concepts And Processes Previous Question Paper

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1 | M - 1 3 0 0 7 ( S 2 ) - 1 7 2 1
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.A.(JAMC) (Sem.?2)
MASS COMMUNICATION CONCEPTS & PROCESSES
Subject Code : BJAMC-102
M.Code : 13007
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Answer briefly :
a) Mass
b) Any two differences between Mass Communication and Large group Communication
c) Media agenda
d) Meaning of communication
e) Any two features of mass media
f) Meaning of Traditional media
g) Any two features of Cognitive Dissonance theory
h) Any two modern functions of mass communication
i) What is Democracy?
j) Street play as folk media
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1 | M - 1 3 0 0 7 ( S 2 ) - 1 7 2 1
Roll No. Total No. of Pages : 02
Total No. of Questions : 09
B.A.(JAMC) (Sem.?2)
MASS COMMUNICATION CONCEPTS & PROCESSES
Subject Code : BJAMC-102
M.Code : 13007
Time : 3 Hrs. Max. Marks : 60
INSTRUCTION TO CANDIDATES :
1. SECTION-A is COMPULSORY consisting of TEN questions carrying TWO marks
each.
2. SECTION-B contains FIVE questions carrying FIVE marks each and students
have to attempt any FOUR questions.
3. SECTION-C contains THREE questions carrying TEN marks each and students
have to attempt any TWO questions.

SECTION-A
1. Answer briefly :
a) Mass
b) Any two differences between Mass Communication and Large group Communication
c) Media agenda
d) Meaning of communication
e) Any two features of mass media
f) Meaning of Traditional media
g) Any two features of Cognitive Dissonance theory
h) Any two modern functions of mass communication
i) What is Democracy?
j) Street play as folk media
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2 | M - 1 3 0 0 7 ( S 2 ) - 1 7 2 1
SECTION-B
2. Discuss the characteristics of Mass Communication with suitable examples.
3. What are the functions of mass communication?
4. Critically evaluate the Agenda setting theory of mass media.
5. A free media is essential for democracy. Discuss.
6. What are the features of TV as a mass medium?

SECTION-C
7. Discuss advertising as a tool of mass communication.
8. What is the scope and role of media in a modern society?
9. How has the Internet changed the landscape of communication?










NOTE : Disclosure of Identity by writing Mobile No. or Marking of passing request on any
paper of Answer Sheet will lead to UMC against the Student.
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