Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) M.Com 2020 March (Master of Commerce) 3rd Sem 76835 Entrepreneurship And Project Management Previous Question Paper
1 | M-76835 (S32)-2287
Roll No. Total No. of Pages : 02
Total No. of Questions : 17
M.Com. (2018 Batch) (Sem.?3)
ENTREPRENEURSHIP AND PROJECT MANAGEMENT
Subject Code : MCOPGE 301-18
M.Code : 76835
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A contains EIGHT questions carrying TWO marks each and students
has to attempt ALL questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection
contains TWO questions each carrying EIGHT marks each and student has to
attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consist of ONE Case Study carrying TWELVE
marks.
SECTION-A
1. Social Entrepreneurship
2. Entrepreneurial Innovation
3. Project Analysis
4. Product Planning
5. Bankruptcy
6. Venture capital
7. Idea generation
8. Myths and reality
SECTION-B
UNIT-I
9. What are the functions of Entrepreneur? Explain in details the various types of
Entrepreneur.
10. Define the women Entrepreneurs and discuss the problems for women entrepreneurs in
rural area.
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1 | M-76835 (S32)-2287
Roll No. Total No. of Pages : 02
Total No. of Questions : 17
M.Com. (2018 Batch) (Sem.?3)
ENTREPRENEURSHIP AND PROJECT MANAGEMENT
Subject Code : MCOPGE 301-18
M.Code : 76835
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :
1. SECTION-A contains EIGHT questions carrying TWO marks each and students
has to attempt ALL questions.
2. SECTION-B consists of FOUR Subsections : Units-I, II, III & IV. Each Subsection
contains TWO questions each carrying EIGHT marks each and student has to
attempt any ONE question from each Subsection.
3. SECTION-C is COMPULSORY and consist of ONE Case Study carrying TWELVE
marks.
SECTION-A
1. Social Entrepreneurship
2. Entrepreneurial Innovation
3. Project Analysis
4. Product Planning
5. Bankruptcy
6. Venture capital
7. Idea generation
8. Myths and reality
SECTION-B
UNIT-I
9. What are the functions of Entrepreneur? Explain in details the various types of
Entrepreneur.
10. Define the women Entrepreneurs and discuss the problems for women entrepreneurs in
rural area.
2 | M-76835 (S32)-2287
UNIT-II
11. What is entrepreneurial strategy? Highlight the theories of entrepreneurial motivation.
12. Elaborate the concept of creativity. What are the sources of new ideas? Explain the
methods of generating new ideas.
UNIT-III
13. Explain in detail the Business plan process. What are the reasons of failure of business
plan?
14. Discuss in detail the Succession Planning and Strategies for Harvesting and Ending
Venture.
UNIT-IV
15. What is SCBA? Explain the approaches of SCBA in detail.
16. What is network technique for project? How PERT is different from CPM?
SECTION-C
17. Case Study :
The refrigerator market has almost revived after the introduction of no-frost models and
the entry of a number of brands in recent times. Godrej, LG and BPL are some of the
brands which have come out with campaigns to get into the ?consideration set? of the
consumer mindset. 17 Whirlpool had launched a campaign for its range of frost-free
fridges with an appeal different from those of the competitive brands. The advertisement
projected Whirlpool as a very dependable brand in social situations avoiding
embarrassment in front of hosts. It emphasizes the capability of the refrigerator to
produce ice quickly when it is most needed.
Questions :
You are required :
a. To study the various appeals of refrigerators in the market and comment on the appeal
of Whirlpool in particular.
b. Identify the specific conceptual appeal involved and comment on the positive and
negative aspects of the appeal.
NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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This post was last modified on 31 March 2020