Download PTU M.Phil 2020 March 1st Sem Communication Research Question Paper

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Roll No. HNEEEEEEEEE Total No. of Pages : 01

Total No. of Questions : 10

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M.Phil (JAMC) (Sem.-1)

COMMUNICATION RESEARCH

Subject Code : UC/MPHJMC-101-19

M.Code : 77267

Time : 3 Hrs. Max. Marks : 100

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INSTRUCTIONS TO CANDIDATES :

1. There are FIVE Units : Units-1, II, IIl, IV & V.
2. Each Unit contains TWO Questions carrying TWENTY marks each.
3. Student has to attempt any ONE from each UNIT.

UNIT-I

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1. Define research. What are its scope and significance? (5+15)
2. Discuss briefly the research process with special emphasis on choice of variables with regard to the research problem. (20)

UNIT-II

1. What is a hypothesis? Explain with suitable examples the different types of hypotheses used in research. (20)
2. Distinguish between probability and non-probability in sampling with examples. (20)

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UNIT-III

1. What is correlation as a statistical measurement? What is its role in research? (20)
2. Why are index numbers used? What use do they have in communication research? (20)

UNIT-1V

1. What is a focus group? When are focus groups utilized in research? (5+15)

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2. What are the merits and demerits of survey technique for research? (20)

UNIT-V

1. What do you understand by Media effects? Why is the study of media effects important? (20)
2. Explain the process of conducting readership surveys. What is their importance? (10+10)

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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