Download PTU MA 2020 March 3rd Sem 76738 Media Research Methods Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) MA 2020 March (Master of Arts) 3rd Sem 76738 Media Research Methods Previous Question Paper

1 | M-76738 (S34)-782

Roll No. Total No. of Pages : 02
Total No. of Questions : 08
M.A (JAMC) (2018 Batch) (Sem.?3)
MEDIA RESEARCH METHODS
Subject Code : MAJMC302-18
M.Code : 76738
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION A, B, C & D contains TWO questions each.
2. Attempt any FIVE Questions in all, selecting atleast ONE question from each
Section
3. Each question carries TWELVE marks.

SECTION-A
1. Trace the development of communication research.
2. Explain the following :
a) Types of research
b) Areas of media research
c) Need for media research.

SECTION-B
3. Explain various quantitative research methods.
4. a) Discuss interviews as a research method.
b) List the advantages of Survey method.

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1 | M-76738 (S34)-782

Roll No. Total No. of Pages : 02
Total No. of Questions : 08
M.A (JAMC) (2018 Batch) (Sem.?3)
MEDIA RESEARCH METHODS
Subject Code : MAJMC302-18
M.Code : 76738
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION A, B, C & D contains TWO questions each.
2. Attempt any FIVE Questions in all, selecting atleast ONE question from each
Section
3. Each question carries TWELVE marks.

SECTION-A
1. Trace the development of communication research.
2. Explain the following :
a) Types of research
b) Areas of media research
c) Need for media research.

SECTION-B
3. Explain various quantitative research methods.
4. a) Discuss interviews as a research method.
b) List the advantages of Survey method.

2 | M-76738 (S34)-782

SECTION-C
5. Give the concept, definition, characteristics and need of Hypotheses in media research.
6. Explain the following terms :
a) Non Probability sampling
b) Opinion polls
c) Merits of Tabulating data
d) TRP
SECTION-D
7. Discuss various components of research report.
8. Define Synopsis. Discuss various elements of synopsis.











NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.

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