Download PTU MA 2020 March 3rd Sem 76738 Media Research Methods Question Paper

FirstRanker.com

Roll No. [ ] [ T T TTTT] Total No. of Pages : 02
Total No. of Questions : 08

--- Content provided by⁠ FirstRanker.com ---

M.A (JAMC) (2018 Batch) (Sem.-3)
MEDIA RESEARCH METHODS
Subject Code : MAJMC302-18
M.Code : 76738
Time : 3 Hrs. Max. Marks : 60

--- Content provided by‌ FirstRanker.com ---

INSTRUCTIONS TO CANDIDATES :

1. SECTION A, B, C & D contains TWO questions each.
2. Attempt any FIVE Questions in all, selecting atleast ONE question from each Section
3. Each question carries TWELVE marks.

SECTION-A

--- Content provided by‌ FirstRanker.com ---

1. Trace the development of communication research.
2. Explain the following :
   1. Types of research
   2. Areas of media research
   3. Need for media research

--- Content provided by FirstRanker.com ---

SECTION-B

1. Explain various quantitative research methods.
2. 1. Discuss interviews as a research method.
   2. List the advantages of Survey method.

--- Content provided by‍ FirstRanker.com ---

SECTION-C

1. Give the concept, definition, characteristics and need of Hypotheses in media research.
2. Explain the following terms :
   1. Non Probability sampling
   2. Opinion polls
   3. Merits of Tabulating data

   --- Content provided by​ FirstRanker.com ---

   4. TRP

SECTION-D

1. Discuss various components of research report.
2. Define Synopsis. Discuss various elements of synopsis.

--- Content provided by FirstRanker.com ---

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.