Download PTU MA 2020 March 3rd Sem 76742 Introduction To Marketing Question Paper

Download PTU (I.K. Gujral Punjab Technical University Jalandhar (IKGPTU) MA 2020 March (Master of Arts) 3rd Sem 76742 Introduction To Marketing Previous Question Paper

1 | M-76742 (S34)-1990

Roll No. Total No. of Pages : 01
Total No. of Questions : 08
M.A. (JAMC) (2018 Batch) (Sem.?3)
INTRODUCTION TO MARKETING
Subject Code : MAJMC-306-18
M.Code : 76742
Time : 3 Hrs. Max. Marks : 60

INSTRUCTIONS TO CANDIDATES :
1. SECTION A, B, C & D contains TWO questions each.
2. Attempt any FIVE Questions in all, selecting atleast ONE question from each
Section
3. Each question carries TWELVE marks.

SECTION-A
1. Explain the different approaches that are used to practice marketing. Define the term
market segmentation.
2. What is the meaning of marketing functions ?
SECTION-B
3. Discuss in detail the internal and external factors that influence the consumer behaviour.
4. Why is it important to plan the marketing strategy according to the life cycle of a
product?
SECTION-C
5. Write in detail about the various factors that go into price fixation.
6. Give examples to explain the difference between personal selling and impersonal selling.
SECTION-D
7. Which are the different tools used for promotion of a product ?
8. Why is it important to define and adopt an effective marketing strategy ?

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any
page of Answer Sheet will lead to UMC against the Student.
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