Download PTU MA 2020 March 1st Sem 75311 Advertising & Public Relations Question Paper

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Roll No. [ ] Total No. of Pages : 01
Total No. of Questions : 08

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M.A.(JAMC) (2018 & Onwards) (Sem.-1)
ADVERTISING & PUBLIC RELATIONS
Subject Code : MAJMC-104-18
M.Code : 75311

Time : 3 Hrs. Max. Marks : 60

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INSTRUCTIONS TO CANDIDATES :

1. UNIT I, II, III & IV contains TWO questions each.
2. Attempt any FIVE Questions in all, selecting atleast ONE question from each Unit.
3. Each question carries TWELVE marks.

UNIT-I

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1. What is marketing mix? Explain the role of advertising in marketing mix.
2. Explain the functions of advertising agencies.

UNIT-II

1. Describe PR concept. Explain the principles of Public Relations.
2. Explain the PR set up for state government.

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UNIT-III

1. Discuss the importance of social marketing.
2. What do you understand from media briefing process? Discuss in detail.

UNIT-1V

1. Explain the Public Relations process for external public.

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2. Describe the basic principle of government publicity.

NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.

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