Download PTU MA 2020 March 1st Sem 77332 Advertising And Public Relations Question Paper

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Roll No. [ TTTT ] Total No. of Pages : 01
Total No. of Questions : 08

Master of Arts (Journalism and Mass Communication) (Sem.-1)

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ADVERTISING AND PUBLIC RELATIONS
Subject Code : UC/MAJMC-104-19
M.Code : 77332
Time : 3 Hrs. Max. Marks : 60
INSTRUCTIONS TO CANDIDATES :

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1. SECTION A, B, C & D contains TWO questions each.
2. Attempt any FIVE Questions in all, selecting atleast ONE question from each Section
3. Each question carries TWELVE marks.
SECTION-A
1. How is advertising different from other forms of mass communication? Give suitable examples.

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2. What is the relevance of advertising in the modern times of social media?
SECTION-B
3. Discuss the operations of an advertising agency.
4. How do the creative and media briefing process take place with respect to advertising?
SECTION-C

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5. What are the tools available for PR for external and internal publics?
6. Give the steps to be taken for writing a press release.
SECTION-D
7. As a PRO what would you do to maintain good relations with the press?
8. As a PRO of a company, what preparations will you make to conduct the press conference of the CEO?

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NOTE : Disclosure of Identity by writing Mobile No. or Making of passing request on any page of Answer Sheet will lead to UMC against the Student.
1| M-77332 (S34)-2545

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